social media trend the ALSicebucket challange

1. The ALS Ice bucket challange

2. What is ALS?
• The ALS Association is the only national
• Non-profit organization fighting Lou Gehrig’s
Disease on every front.
• The Association leads the way in research,
care services, public education, and public
policy — giving help and hope to those facing
the disease

3. Why was there a need?
• About 30,000 Americans now have the
disease, which attacks nerve cells and
ultimately leads to total paralysis, though the
mind remains sharp.
• Life expectancy is typically two to five years
from the time of diagnosis.

4. Its reach!
• People have shared more than 1.2 million
videos on Facebook and mentioned the
phenomenon more than 2.2 million times on
Twitter since July 29

5. • Donations to the ALS Association have
spiked. As of Sunday, the association said it
had received $13.3 million in donations since
July 29, compared with $1.7 million during the
same period last year.
• It said there were about 2,60,000 new
donors.

6. Have you taken the Ice bucket
challange ?
#alsicebucketchallange trending viral.

7. Thank You