The document discusses the benefits of owning and riding a Harley Davidson motorcycle. It outlines the perks of membership in the Harley Owners Group, including discounts, invitations to events, roadside assistance, and access to touring resources. The document also examines the future of Harley Davidson, suggesting they focus on expanding their customer base by targeting younger and female audiences, introducing more affordable models, signing celebrity brand ambassadors, and holding interactive community events.

1. TO RIDE AND HAVE FUN!

2. WHY RIDING A HARLEY
DAVIDSON IS
DIFFERENT?

3. 1. Beautiful Motorbikes

4. 2.Great Customer Service

5. 3.Allows owners to express
individualism and freedom

6. 4.Provides an aspirational
lifestyle

7. 5. Strong Brand
Community
-The Harley Owners Group(H.O.G.)
has more than 1 million members

8. What are the benefits of being a
H.O.G. member?

9. 1.Discounts

10. 2. Invitation to
events
H.O.G. members are invited to
events like new model
launches and riders’
appreciation nights.

11. 3.Roadside Assistance
You are automatically covered when you
need it most if you are a H.O.G. member.

12. 4.Access to Fly and
Ride Program, touring
handbook, museums
and insurance
program.

13. What’s
next for
Harley
Davidson?

14. Harley Davidson needs to
enlarge its customer base!
It needs to focus on building
strong customer relationship
with the younger audience.

15. Increase focus on
female customers

16. Reduce prices
To compete efficiently Harley
Davidson may introduce some
new lower-priced series to
target the “modern
mainstream”.

17. They should expect
changes and try to
adapt to it

18. For promotion it should sign up
influential celebrities as its
brand ambassador.

19. Try to attract non-riders
Should try to make in-person
connection with potential
riders through various
interactive events.

20. Summary
• Why riding a Harley Davidson is
different?
• Benefits of being a H.O.G
member.
• Future of Harley Davidson.

21. DISCLAIMER
Created by Tamishra Ray, BPPIMT, Kolkata,
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.