2. PRODUCT
Heavy weight motorcycle of 750cc for working out on
heavy roads.
Excellent customer service is provided.
Deals in branded motor bikes and other limited sector
of open market.
Spare part market has also got its name at the top of
the list.
Twin cam engine is their major innovative product.
3. PRICE
Their prices are mostly maintained around a certain
figure.
The major revenue sector is heavy motor bikes and
their spare parts.
The company has been in crisis for some years as its
market share dropped by 43% .
During the time of crisis the vehicle price has suddenly
increased but now its being hoped that it will be
regulated.
4. PLACE
The company has acquired 358000sq. Foot in Kansas
city for the production of the products.
Harley Davidson is also moving forward to export
bikes in India and as well as increase its production
and export sector as well.
Harley Davidson also caters the motor bikes export in
most of the parts of the world but it is not that much
economical because of its high custom duty for its
heavy machinery.
5. PROMOTION
Lucky draws are introduced timely, while promoting
its political frame.
Certain free services are done to show goodwill
gestures on the new motor bike sale.
Sometimes fares are also arranged for bulk
sales, especially when there is low sale time.
Very attractive commercials are placed in different
channels.
