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HARDWARE TRENDS
Renee DiResta
@noUpside
Hardware By The Numbers
Hardware Is Hard
Hardware was hard…
…because it was lonely
Hackerspaces
From Do It Yourself to Do It With Others
Hacking Hardware Everywhere
106
Countries
represented
1531
Worldwide
hackerspaces
534
Hackerspaces
in the US
Hacking Hardware Everywhere
Maker Faires
Community Growth
Specialized Accelerators
The Support Ecosystem
Hardware was hard…
…because prototyping was difficult
3D Printers:
units sold under $100,000
Enterprise-quality printers
will cost less than
$2000 by 2016
MakiBox
$200
A6 LT kit
Printrbot
$349
Simple kit
Buccaneer
$397
on Kickstarter
End-User Spend on 3DP
Prototyping: Functional
Octopart Microcontroller Price Index
Economies of Scale
Hardware was hard…
…because China is far
Increased Access
Offshoring
Reshoring
Nearshoring
China PMI data
Mexico vs China Wages
Botsourcing
Industrial robots per 100k employees
Germany
South Korea
United States
Japan
Average
China
Typical industrial robot
$100k
Base price
$200k+
Programming cost
Base price
UR5
$34k
UBR-I
$50k
Baxter
$25k
Hardware was hard…
…because investors were scared
2011 Kickstarter
0.46%
of all projects
were hardware
120
Hardware projects
on Kickstarter
649
Product Design
projects
26k
Total projects
on Kickstarter
$2.5M
Hardware project
dollars raised
2.43%
of money raised
on Kickstarter
2012 Kickstarter
0.58%
of all projects
were hardware
239
Hardware projects
on Kickstarter
1373
Product Design
projects
41.4k
Total projects
on Kickstarter
$9.7M
Hardware project
dollars raised
3.02%
of money raised
on Kickstarter
2013 Kickstarter
1.7%
of all projects
were hardware
784
Hardware projects
on Kickstarter
2453
Product Design
projects
46k
Total projects
on Kickstarter
$46.6M
Hardware project
dollars raised
9.94%
of money raised
on Kickstarter
Early-Stage Venture Capital
Hardware Companies Raise More
But follow-ons are tough…
Today, VCs<3 HW
$442M
Into hardware
startups in 2012
$848M
In hardware
Investments in 2013
Hardware Companies Founded
Designed Products
Connected Devices / IoT
Wearables
Robotics
Hardware investment by sector
Acquisitions
….more acquisitions
Connected Devices
Or a toaster
Or a cow
M2M vs H2H
Data Transfer Patterns
• Orders of magnitude more nodes
• Upload-Biased Traffic
• Low bandwidth
• Low power
• Real time
In 2008, the number
of devices connected
to the internet
surpassed the number
of people on earth
Connect All The Things
20202012
50B8.7B
2013
10B …
2008
>
People are paying attention
Google Trends data for “Internet of Things”
People are paying $$
$25B
201820132012
$71B$33B …
Wearables
Projected Growth of Wearables
Hardware is still hard…
…but the future is bright
Software is eating the world…
Hardware gives it teeth

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Hardware By the Numbers: O'Reilly Solid Keynote

Editor's Notes

  1. Nearshoring is gaining in popularity as manufacturing wages in China continue to rise. Although no official Chinese wage data has been released since 2009, in several industries it is now cheaper to hire workers in Mexico. US companies are moving manufacturing to Mexico, across the spectrum - both large automakers, and in startups such as 3D Robotics. Besides wages, considerations include costs of shipping a 40-foot container, the exchange rate, time differences, language barriers, and the challenges of managing a far-flung supply chain.
  2. Reshoring is largely made possible by robots. This is a trend within a trend. Industrial robots are getting increasingly powerful, and dropping in price. They are changing the face of labor around the world. Robot density is the ratio of robots to human workers. Countries with high density have 27-40 robots per 100,000 employees. China currently has 2. That is expected to change. Chinese manufacturing is becoming automated as well. This is driving demand for more robots.
  3. Historically, prices are in the $100k range.
  4. But that’s changing. Smarter robots are changing the way things are made, and reshaping the global economy. The new robots of today are safer, play well with humans, and can be trained to perform many different tasks.
  5. Getting into dollars here…
  6. Crowdfunding gives potential founders the opportunity to raise a bit of money without having to go to angels and venture capitalists. It’s most often used to finance the first run of a product and allow entrepreneurs to field-test their ideas. It’s been an invaluable addition to the funding ecosystem for hardware. On Kickstarter, we see hardware, tech, and product design categories progressively gaining strength. Number of projects are up. Dollars are up. And both are increasing as a percentage of proects and funds on Kickstarter.
  7. And VCs are getting in the game. This chart shows the prevalence of early-stage venture deals, Series A and below. It does include medical devices. And what we’re seeing here is the number of early-stage funding events increasing every year
  8. Hardware startups raise more in the early days.
  9. But follow-ons are hard to come by. The mean success rate across all sectors is 19.8%. On average, only 10% of hardware startups raise a second round.
  10. Looking at total dollars across all stages, it’s clear that now is a great time to be a hardware startup raising money.
  11. These are the general sectors that entrepreneurs are starting companies in.
  12. Venture capital deals are being done in most of these sectors. Drones is a subset of robotics, but it’s attracting an increasing amount of interest so I broke it out here. In 2013, VC dollars flowing into drones hit $79 million.
  13. Investments are likely to continue, as the hardware sector has seen a number of high-profile and lucrative exits. Robotics alone: in 2013 Google purchased 7 robotics companies
  14. Of course, it’s not just robotics. Virtual reality, 3D printing, and connected devices all had significant exits.
  15. Make no mistake about it: hardware is still hard.
  16. But the trends we’re seeing in the startup ecosystem - protoyping, manufacturing, fundraising – they all indicate that it’s getting progressively easier to get from that idea on a napkin to a space on the shelf.
  17. Marc Andreessen once said, “Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of the modern Internet, all of the technology required to transform industries through software finally works and can be widely delivered at global scale.” And while it may yet be early to make the same claim about hardware, the hardware revolution is happening. Which means that we’re in for some truly exciting developments, as today’s creators leverage the power of software and the promise of hardware, and bring new and compelling connected devices into the world. Thank you.