Hardees in Pakistan
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An overview of Hardees launch in territory of Pakistan, its segmentation process, and its brand marketing
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Hardee's is the 5th largest American fast food chain known for its thick, charbroiled burgers. In Pakistan, it prides itself on serving 100% halal, thick and juicy burgers. It segments its customers into families/kids, professionals, students and homemakers. Its key differentiators are premium quality and charbroiled burgers. While it faces threats from competitors, opportunities exist to expand and offer more product varieties and premiums for kids.
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Trackside Cafe is owned equally among the six partners who have set up the company as a Limited Liability Partnership. Trackside Cafe is organized into an LLP to ensure that the partners are protected in the event of legal dispute while maintaining maximum control over the company. The six partners Mr. Jones, Ms. Doe, Mr. Rascal, Ms. Student, Mr. Al-Y, and Mr. X operate as the owning partners and primary division making body of Trackside Cafe. Each of the six owners and partners equally are involved in the management of the company. Ms. Doe’s specialty is in the bookkeeping and accounting. Mr. Rascal is the marketing manager. Mr. Jones is the operations manager and administrator. Mr. Al-Y is th ...
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- KFC was founded in 1930 by Colonel Harland Sanders in Kentucky. He developed his secret recipe of 11 herbs and spices for pressure frying chicken.
- In the 1950s and 1960s, Sanders franchised his chicken recipe and KFC expanded rapidly across North America and internationally.
- Today, KFC is the world's second largest restaurant chain with over 18,000 locations across 118 countries. It is a subsidiary of Yum! Brands and has the largest market share of any fast food chain in China.
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This document provides an analysis of the hospitality industry in India. It begins with an overview of the history and growth of the hospitality industry in India. It then categorizes players in the industry based on location, size, level of service, length of stay, theme, target market, and room types. Specific Indian companies like ITC, EIH, IHCL, and OYO are analyzed. Tools like PESTAL, SWOT, Porter's Five Forces, and value chain analyses are applied to the hotel industry. Challenges faced by hotels and frameworks like BCG matrix and McKinsey matrix are discussed. The document concludes with references.
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McDonald's Market Segmentation in India
McDonald's faced challenges entering the Indian market due to cultural and religious sensitivities. To succeed, McDonald's segmented the market demographically, targeting children, youth, and young urban families. McDonald's tailored its menu to Indian tastes by offering vegetarian, chicken, lamb, and fish burgers instead of beef and pork. It also made its prices highly affordable across income levels. McDonald's further tailored its restaurants and services to each segment by offering toys, play areas, wifi, and delivery. Going forward, McDonald's collects customer data through its app to personalize services. It uses this insights through acquisitions like Dynamic Yield to dynamically tailor restaurant operations and flex based on customer needs.
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The blog focuses on the different business aspects of the company ASDA in the current international market. To understand the notions of business and in order to identify the objective that is to be incorporated within an organization for the accumulation of maximum profit, the company has to locate the appropriate market and plan strategies to ensure success. The discussions that the paper presents show the exact goals of the company along with the analysis of the market though the marketing mix concept. A detailed analysis of the model will provide the reader with a sound and clear understanding of the goals and targets of the firm in question.
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McDonald's is the world's 8th largest fast food chain operating in over 120 countries. In India, McDonald's has over 210 stores and serves over a quarter million customers daily using a localized strategy. The key principles that guide McDonald's are placing the customer experience at the core, commitment to employees, operating ethically, giving back to communities, and continual improvement. McDonald's aims for cleanliness, quality, consistency worldwide and a family-friendly environment to be the poster brand for fast food.
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Wend read
Wendy's vision is to be the quality leader and number one fast food restaurant globally. The company believes customer satisfaction is most important. Wendy's aims to provide an enjoyable dining experience and quality foods through research. It strives to expand profits sustainably while protecting the environment and employees. Wendy's emphasizes quality, variety, nutrition, and fresh choices in its menu.
Baskin and robins
The document provides an overview of Baskin Robbins' history and marketing strategies. It discusses how Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins and has since grown to over 7,000 locations worldwide. The marketing mix discusses the 4 P's of Product, Price, Place and Promotion used by Baskin Robbins. Market research and segmentation are also covered as key aspects of their marketing approach to understand customers and target specific segments.
Tri-State Area Foods
Tri-State Area Foods is a newly founded grocery store in Western Maryland that aims to provide high quality products and excellent customer service. They wish to partner with Giant/Martin's, one of the largest grocery chains on the East Coast, by distributing popular Giant brands and purchasing products from them at an agreed price. By emulating Giant/Martin's model, Tri-State hopes to establish themselves as one of the best grocery retailers in the region.
A take on Future Group
Future Group is an Indian retail company with 16 million square feet of retail space serving over 300 million customers annually across 95 cities. The company segments customers based on geography, demographics, psychographics, and behavior. It operates multiple retail chains covering fashion, electronics, food and general merchandise. While it has strengths in pan-India presence and large employee base, it faces threats from changing consumer preferences, seasonality, competition and emerging e-commerce. Recent developments include partnerships with other retailers and an IT company, as well as a tie-up with Amazon. Suggestions for Future Group include aggressive global expansion, expanding in rural markets, and leveraging the Amazon partnership to strengthen its online presence.
Mc Donald's case study
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Candid Wealth Sdn. Bhd. was incorporated in Malaysia under the Companies Act 1965 on 29 October 2013 as a private limited company. The company was founded on strong values, and exists for providing innovative solutions to enhance quality human life. It's a dream of a group of young and enterprising Malaysians, which basically aims to garner from indigenous sources and in turn benefit them. We believe that the best model of doing business is the age old and time-tested personalized marketing, which is very much embodied in the human nature. The founders have rich experience (under the banner of Diamond Star Sdn. Bhd. which was incorporated in Malaysia under the Companies Act 1965 on 24 May 2007 as a private limited company) of varied fields in hospitality, logistic, real estates, trading, security and networking business thus providing them an inspiration for the present endeavor.
Effectivity of marketing strategies adoped by mcdonalds in banalore city
This document is a dissertation submitted by Sansar Birman to the Institute of Hotel Management, Catering Management, Technology & Applied Nutrition in Bangalore, India in partial fulfillment of the requirements for a Master of Science in Hospitality Administration degree from 2011-2013.
The dissertation examines the effectiveness of marketing strategies adopted by McDonald's in Bangalore City. It includes an acknowledgements section, table of contents, list of tables and figures, 5 chapters on introduction, literature review, research methodology, data presentation and interpretation, and conclusions and recommendations. The appendices, bibliography and 4 enclosures are also included. The dissertation aims to analyze McDonald's marketing strategies in Bangalore and provide recommendations to improve their strategies in
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Hardees in Pakistan
- 1. UMA!R AHMED ASST. BRAND & MARKET!NG MANAGER MDS Foods (Pvt.) Ltd.
- 2. CONTENTS BR!EF !NTRODUCT!ON MARKET!NG M!X MARKET!NG ANALYS!S SEGMENTAT!ON PROCESS CONSUMER BUY!NG BEHAV!OR RECOMMENDAT!ONS QUEST!ON & ANSWERS
- 3. BR!EF !NTRODUCT!ON MDS FOODS HARDEES A subsidiary of the Super Asia Group Operates food division of Super Asia Group Strategic Business Unit 4th largest Fast Food Chain in world Known for Thick Juicy Charbroiled Burgers Pakistan as 14th country to host brand MDS foods
- 4. DEF!NAT!ON “Marketing is the process of planning and executing the conception, price, promotion, and distribution of goods, ideas, and services to create an exchange that satisfies individual and organizational goals.”
- 6. “!TS STRA!GHT ABOUT BURGERS”
- 7. ! MARKET NG M X
- 8. PRODUCT
- 9. MARKETS PRODUCT EXISTING NEW EXISTING OVER NEXT 5 YEARS VERTICAL NEW OVER NEXT 12 Months
- 10. PR!CE & PLACE PREM!UM PR!C!NG 1st Lahore at MM Alam Road 3 more openings in Lahore 25 more openings in Pakistan
- 11. PROMOT!ON
- 12. PROMOT!ON
- 13. ! MARKET NG ANALYS S
- 14. PEST ANALYS!S -ve +ve -ve -ve / +ve Political Economical Socio-cultural Technological
- 15. PORTER’s F!VE FORCES +ve/-ve HIGH/LOW -ve +ve/-ve LOW +ve HIGH/LOW HIGH +ve HIGH
- 16. SWOT ANALYS!S
- 17. ! SEGMENTAT ON PROCESS
- 18. SEGMENT!NG
- 19. SEGMENT!NG ® Signature products of Hardees * Geographic location is chosen to cater all the surrounding areas (Gulberg, Defence, Model Town etc) ** Available option to double burger with more patties + Hardees Restaurant, Pakistan, is alcohol-free and 100% Halal food availability is made sure.
- 20. TARGET!NG LIFESTYLES/ATTITUDES DIFFERENTIATED MARKETING POLICY PRODUCT RANGES
- 21. HIGH QUALITY LOW PRICE HIGH PRICE LOW QUALITY POS!T!ON!NG
- 22. CHARBOILEDBURGERS NOT IN PAKISTAN BETTERTASTE NORMAL TASTE FRIED BURGERS POS!T!ON!NG
- 23. ! CONSUMER BUY NG BEHAV OR
- 24. AWARENESS SETS ! ? ! ? ! ? YES YES
- 25. CONSUMER BUYER BEHAV!OR Evoked Set INFORMATIONSEARCH ALTERNATIVES EVALUATION NEED RECOGNITION Mushroom & Swiss ThickBurger PURCHASE DECISION POST PURCHASE EVALUATION VALUE FOR MONEY PAID OFF WELL INTERNAL FACTORS
- 26. ! RECOMMENDAT ON
- 27. BREAKFAST RANGE
- 29. WEBS!TE
- 30. ! OPEN FOR QUEST ONS
Editor's Notes
- Hardees prides itself in having thick juicy patties of meat in burgers that are bigger than others and are far more succulent, tasteful and filling than the latter.
- Hardees has opened is first outlet inLahore, Pakistan at MM Alam Road.Launched ads were published in leading newspapers.Mega billboards hired in the city plusStreamers campaign on main roads of Lahorehas informed everyone about this launch.
- Hardees has opened is first outlet inLahore, Pakistan at MM Alam Road.Launched ads were published in leading newspapers.Mega billboards hired in the city plusStreamers campaign on main roads of Lahorehas informed everyone about this launch.
- Hardees has opened is first outlet inLahore, Pakistan at MM Alam Road.Launched ads were published in leading newspapers.Mega billboards hired in the city plusStreamers campaign on main roads of Lahorehas informed everyone about this launch.