This document discusses using behavioral simulations to improve business performance. It describes a 3-step process: 1) Align business goals and measures, 2) Design and deploy simulations, 3) Gather data and assess return on investment. The simulations focus on behaviors in different contexts to transform soft skills into measurable outcomes across financial, learning and growth, operational, and customer metrics. Case studies show how BNY Mellon used this approach to improve risk management, talent development, and compliance training.