The document discusses the 2010 Commonwealth Games that took place in India, where 6,081 athletes from 71 nations competed in 21 sports over 272 events. It describes how Elastoplast, one of the Australian team's sponsors, created branded podcasts featuring Australian athletes to encourage public engagement and user-generated content. This included a training session by athlete Melinda Gainsford Taylor that was attended by 1,541 people and various competitions. The document concludes by noting that Australia topped the medal table with a total of 177 medals including 74 gold.