Thank you for joining the sell out event at O2 Workspace called #IAMVISIBLE I taught you how to find your press hook and how to go digging for golden nuggets that the press will love! Enjoy the slides! Amanda Ruiz PR Expert for Entrepreneurs

3. © Amanda Ruiz 2015
www.amandaruiz.co.uk

4. © Amanda Ruiz 2015
www.amandaruiz.co.uk

5. © Amanda Ruiz 2015
www.amandaruiz.co.uk

6. © Amanda Ruiz 2015
www.amandaruiz.co.uk

7. © Amanda Ruiz 2015
www.amandaruiz.co.uk

9. 1. How to find your ‘press hook’ and ‘golden nugget’
2. Customer, journo, competition research
3. Your Press Tool Kit
4. Your press release
5. Your PR Plan of Action
6. Your campaign and pitch
7. Success, you’re in the press, what next?
© Amanda Ruiz 2015
www.amandaruiz.co.uk

10. Are also known as ‘news pegs’
© Amanda Ruiz 2015
www.amandaruiz.co.uk

11. This is what makes your story relevant,
timely or newsworthy
© Amanda Ruiz 2015
www.amandaruiz.co.uk

12. To turn on your #PRdar right away!
© Amanda Ruiz 2015
www.amandaruiz.co.uk

13. You will need to get creative with your
story, see these examples
© Amanda Ruiz 2015
www.amandaruiz.co.uk

14. WORLD
CUP
2010
ITALY
VS
ENGLAND
Local Italian run
Pizza restaurant
scoops page 3
RESULT
Page 3
20%
more
bookings
© Amanda Ruiz 2015
www.amandaruiz.co.uk

15. The one that got away…
© Amanda Ruiz 2015
www.amandaruiz.co.uk

16. © Amanda Ruiz 2015
www.amandaruiz.co.uk

17. #atenorforababy
© Amanda Ruiz 2015
www.amandaruiz.co.uk

18. © Amanda Ruiz 2015
www.amandaruiz.co.uk

19. © Amanda Ruiz 2015
www.amandaruiz.co.uk

20. Time Out Global Dating Survey
Catchy
title!
© Amanda Ruiz 2015
www.amandaruiz.co.uk

21. Jan DETOX…JAN SALES…NEW YOU…
Feb VALENTINE’S DAY
March EASTER PREPS
April EASTER…BOAT RACE…
May BANK HOLIDAYS…MOTHER’S DAY
June SUMMER…PICNICS…
July HOLIDAYS
August TRAVEL
September BACK TO SCHOOL
October HALLOWEEN
November FIREWORKS
December CHRISTMAS
© Amanda Ruiz 2015
www.amandaruiz.co.uk

22. www.amandaruiz.co.uk
Tel: 07711 419595 © Amanda Ruiz 2015

23. © Amanda Ruiz 2015
www.amandaruiz.co.uk

24. © Amanda Ruiz 2015
www.amandaruiz.co.uk

25. Chas says:
Dramatically
increased awareness
of the problem,
Enabled us to work
with a major player
to make a difference
in the industry
gave us national
exposure
increased our profile
increase in sales
© Amanda Ruiz 2015
www.amandaruiz.co.uk

26. enquiries
from
overseas!
© Amanda Ruiz 2015
www.amandaruiz.co.uk

27. 100%
increase in
web opt ins
and 4
enquiries for
consultancy
© Amanda Ruiz 2015
www.amandaruiz.co.uk

28. © Amanda Ruiz 2015
www.amandaruiz.co.uk

29. 2 additional
media
opportunities
arose as a
result
© Amanda Ruiz 2015
www.amandaruiz.co.uk

30. Sold
20
units
in 1
week!
© Amanda Ruiz 2015
www.amandaruiz.co.uk

31. www.amandaruiz.co.uk
Tel: 07711 419595
Sold
18
units!
© Amanda Ruiz 2015

32. © Amanda Ruiz 2015
www.amandaruiz.co.uk

33. 1. Read the papers you’d like to appear in
2. Think like a journalist’s boss: why will
our readers want to read this story?
© Amanda Ruiz 2015
www.amandaruiz.co.uk

34. © Amanda Ruiz 2015
www.amandaruiz.co.uk

35. www.amandaruiz.co.uk/golden-nuggets
© Amanda Ruiz 2015
www.amandaruiz.co.uk

36. © Amanda Ruiz 2015
www.amandaruiz.co.uk

37. © Amanda Ruiz 2015
www.amandaruiz.co.uk

38. Inspired to think differently?
© Amanda Ruiz 2015
www.amandaruiz.co.uk

39. © Amanda Ruiz 2015
www.amandaruiz.co.uk

40. DYNAMIC
AMBITIOUS
ACTION TAKERS
TOTALLY COMMITTED
TO GROWING THEIR BUSINESS
© Amanda Ruiz 2015
www.amandaruiz.co.uk

41. Go to
www.amandaruiz.co.uk/apply
© Amanda Ruiz 2015
www.amandaruiz.co.uk

42. © Amanda Ruiz 2015
www.amandaruiz.co.uk
GOOD LUCK!