This document discusses different types of people who read a publication and provides quotes from some of those readers. It discusses locals who enjoy learning about new things in their city from the publication. It also discusses the local and international travel industry who use it as a resource for finding new experiences to share with guests or include in travel plans. Finally, it discusses foreigners who view it as a friend and ambassador for the city before and during their visit.

1. What type of people read us

2. What type of people read us and what some of them said

3. locals

4. Unwrapping Cape Town with youlocals

5. locals

6. There’s always something You won’t want to misslocals

7. locals

8. Unclicking the cliquenesslocals

9. You’re making me love Cape Town so much again. Thank you.

10. You’re making me love Cape Town so much again. Thank you.Taryn Jacobs - Capetonian

11. the local tourism industry

12. Enabling everyone to discover and re-discoverthe local tourism industry

13. the local tourism industry

14. Keeping them on topof great ideas to share with their gueststhe local tourism industry

15. Every week I find newand unique things for my guests to do.

16. Every week I find newand unique things for my guests to do.Jan Zevenbergen- Allegria Guesthouse

17. the international travel industry

18. One of the key resources on what’s new,since things change dailythe international travel industry

19. the international travel industry

20. Keeping them on topof great ideas for new travel experiencesthe international travel industry

21. An invaluable resourcefor the international travel industry.

22. An invaluable resourcefor the international travel industry.Hans Drechsler– TUI Germany

23. for foreigners

24. We’re their first friend before they’ve even arrived foreignersfor foreigners

25. We become that best friend foreignersfor foreigners

26. We become that best friend that makes them returnforeignersfor foreigners

27. Turning them intoforeignersfor foreigners

28. Turning them intobrand ambassadorsfor Cape Townforeignersfor foreigners

29. What a great way to discoverthe real Cape Town. Special!

30. What a great way to discoverthe real Cape Town. Special!Jill Sampson – tourist from the USA

31. for international media

32. A valued resourcefor [travel] mediaworldwidefor international media

33. for international media

34. More than 900international media receive our monthly newsletterfor international media

35. I cannotthank you enough!

36. I cannotthank you enough!Simon Richmond – Lonely Planet