Advertisement
Luxury Brands
Report
Anamika TarafdarFollow
Project & Marketing Manager at Rishi GurukulAug. 31, 2010•0 likes•1,345 views
4 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Luxury Brands
Aug. 31, 2010•0 likes•1,345 views
4 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Download to read offline
Report
Marketing mix analysis of Luxury Brands among too 100 Global Brands in footwear segment.
Anamika TarafdarFollow
Project & Marketing Manager at Rishi GurukulAdvertisement
Luxury Brands
- Bernard Arnault (Chairman and CEO).
- World’s largest luxury goods conglomerate.
- Founded by Guccio Gucci in Florence in 1921.
- Deals in ready-to-wear, leather accessories, shoes, luggage and hats.
- The company was started in 1913 by Mario Prada.
- Prada shoe line was released in 1984.
- Operates in 10 sub labels.
- Lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics.
- Price
- Place
- Promotion
- Target- highly affluent customers.
Advertisement