Luxury Brands

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Marketing mix analysis of Luxury Brands among too 100 Global Brands in footwear segment.

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Luxury Brands

  1. 1.
  2. 2. In Top 100 Brands<br />
  3. 3. LOUIS VUITTON MONET HENNESSY (LVMH)<br /><ul><li>A French fashion house.
  4. 4. Bernard Arnault (Chairman and CEO).
  5. 5. World’s largest luxury goods conglomerate.
  6. 6. 430 Stores worldwide.</li></li></ul><li>GUCCI GROUP<br /><ul><li>Gucci: part of Gucci group owned by a French company “Pinault-Printemps-Redoute”.
  7. 7. Founded by Guccio Gucci in Florence in 1921.
  8. 8. 609 stores worldwide.</li></li></ul><li>
  9. 9. PRADA<br /><ul><li>Prada -An Italian fashion label specializing in luxury goods.
  10. 10. Deals in ready-to-wear, leather accessories, shoes, luggage and hats.
  11. 11. The company was started in 1913 by Mario Prada.
  12. 12. Prada shoe line was released in 1984.
  13. 13. 250 Prada stores in 65 countries.</li></li></ul><li>ARMANI<br /><ul><li>An Italian fashion house, found in Milan on July 24th, 1975.
  14. 14. Operates in 10 sub labels.
  15. 15. Lifestyle  products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics.
  16. 16. 500 stores worldwide-- stores in 46 countries.</li></li></ul><li>
  17. 17. Brand Management --- 5P’s<br /><ul><li>Product
  18. 18. Price
  19. 19. Place
  20. 20. Promotion
  21. 21. Positioning</li></li></ul><li>
  22. 22.
  23. 23. Prada<br />
  24. 24. Armani footwears<br />
  25. 25.
  26. 26.
  27. 27. PROMOTION<br />
  28. 28.
  29. 29. Positioning<br /><ul><li>Haute Couture.
  30. 30. Target- highly affluent customers.
  31. 31. Positioned – exclusivity via fashion trends and seasonal collections and high fashion ends.</li></li></ul><li>THANK YOU<br />Anchal Sharma<br />AnamikaTarafdar<br />AnkushBhatnagar<br />Ritika Sharma<br />

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