Laura Popovich is a professional who works in the non-profit field and has a passion for literacy and education. She believes social media is an effective way to engage communities and is proficient in many platforms like Facebook, Twitter, Instagram. Some of her core values for effective outreach include featuring people, telling anecdotes, building community relations, and thanking audiences. She shows her success in growing followers and engagement for organizations she works with on social media.

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Social Media & Marketing
Portfolio
Laura Popovich

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Insight
I’m Laura Popovich, a professional who enjoys working within
the non-profit field. My interests include literacy and education.
My passion is to help others achieve their dreams of becoming
literate in that they may obtain gainful employment.
I believe online media is the most effective way to engage with a
community. I am proficient in a variety of media platforms
including: Facebook, Twitter, Instagram, Linkedin, Youtube,
Tumblr, Wordpress, Snapchat, and Pinterest. I am always eager
to learn the newest media platform and technology. I am
proficient in monitoring analytics through a variety of databases.

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Ideas & Execution of Effective Outreach
 These are a few of my core values in regard to effective media outreach:
 Feature people. Example: show volunteers taking action or students
learning.
 Tell an anecdote whether relating to history, a recent event, or a person.
 Build community relations by tagging local businesses.
 Give “behind the scenes access” of events and daily operations.
 Post on holidays or special occasional.
 Engage with hashtag activism if applicable.
 Thanking our audience, vendors, partners, and stakeholders.

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Content

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More Content
 Please take a look at any of the Woodlawn/PLH pages. I create
all posts and review them before publishing.
 Instagram: woodlawnandpopeleighey
 Facebook: http://bit.ly/2jrmJHC
 Twitter: @WoodlawnPopeL

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Newsletters
 http://eepurl.com/cqX_In
 2016 Year End Appeal
 Subscriber: 1,225
 Opens: 31%
 Clicks: 3%
 http://eepurl.com/cqNglj
 54th Annual Needlework Announcement
 Subscriber List: 216
 Opens: 53.1%
 Clicks: 6.1%
 http://eepurl.com/ciWJT2
 October Monthly Newsletter
 Subscriber List: 1,215
 Opens: 32.5%
 Clicks: 2.7%

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Results
 In Jan. 2016 the Woodlawn/PL site had 520 likes. Through
regular postings, I have increased our following by 50%
 I increased our Instagram audience rise by 200+ followers.
Twitter saw an increase of roughly 270 followers.

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Website Design
 This website was created through Squarespace.
http://www.woodlawnpopeleighey.org/
 The monthly average traffic ranges from 7,000 visits to 14,000
depending on the events we host.

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Promotional Materials

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More Promotional Materials