This document discusses how ANDRITZ uses business intelligence tools like QlikView to analyze both structured and unstructured internal and external data. It provides examples of how QlikView connects to databases from ANDRITZ, Pöyry, RISI, and other sources to perform interactive analysis on metrics like sales, customers, projects, and more. The document also covers how ANDRITZ uses tools like its Intelligenceplaza news portal and monitoring of social media and websites to gather external news and information that can provide insights relevant to its business.

1. Hae, hyödynnä, johda – somea, ulkoista tietoa ja ketteryyttä
Vesa Saarinen
www.andritz.com
We accept the challenge!

2. The ANDRITZ GROUP
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QlikView Business Discovery– Business Intelligence / V. Saarinen

3. The ANDRITZ GROUP
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QlikView Business Discovery– Business Intelligence / V. Saarinen

4. The ANDRITZ GROUP
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QlikView Business Discovery– Business Intelligence / V. Saarinen

5. BI – meaningful information quickly to large userbase
“brain at the top” vs. “brain in the ecosystem”
Example GE
2007 thinkers
55 %
1984 thinkers
20 %
BI creates business value from knowledge
% of knowledge workers
From isolated silos
to integrated and
accessible services
1984 doers
80 %
2007 doers
45 %
Source: Janaki Akelle, Partner, Business Technology Office, McKinsey & Company, Gartner BI Summit 2008
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Qliktech-seminaari V.Saarinen

6. BI landscape
RSS feed
ERP / BW alone is
limited / insufficient way to
look at Business Intelligence
News
News robot
Capital orders
Won and lost
Pöyry
millno
Owners
Mills
Capacities
CRM
Market DB
RSS feed
Sharepoint
FICO data
Serviceorders
Capital orders
Qlikview
SAP BI
Projects
SAP
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RISI
Analytical
Cornerstone
QlikView Business Discovery– Business Intelligence / V. Saarinen

7. Unstructured / structured data?
Collective knowledge
is often the most
important asset of an
organization, which is
why it can be referred
to it as Knowledge
Capital. (Diane Berry,
Coveo)
Gartner predicts that
enterprise data will grow
by 800 percent in five
years, with 80 percent of it
unstructured. A big part of
this trend includes data
from groups, communities
and social networks
outside the business.
A recent Coveo survey of 100 customer service executives
showed that 85 percent believe their management of unstructured
content will determine how effectively and efficiently they’ll be able
to serve customers in the future.
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ZDNet
April 9, 2012

8. Andritz Intelligenceplaza
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Main portal for news delivery within P&P is Andritz Intelligenceplaza
 News material is stored on external server, owned by Global
Intelligence Alliance
 News feeding and maintenance: one person per business area
 Currently abt. 550 users (450 in P&P)
 Started 2008 in P&P, expanded to all Andritz business areas
2012
QlikView Business Discovery– Business Intelligence / V. Saarinen

9. Andritz Intelligenceplaza – information flow
Websites
This can be “fully” automated
with categorization
20-30 / day
x
xxxxx
RSS feeds
xxxxx
RSS feed
x
News alert list
daily
xxxxx
xxxxx
10-15 / day
Copy/paste
> 160,000 sources
600 -1400 / day
5-15 / day
Copy/paste
Press releases
Presentations
Copy/paste from source
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10. Not only internal databases: Pöyry SmartTerminal
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11. Qlikview analysis tool
Qlikview
K Capital Market
Database
RISI Cornerstone
Database extracts
Claims reporting
(SAP)
Pöyry database
extracts
Excel files
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12. Qlikview – connected to Millmark database (and Pöyry)
Analysis by:
- Year
- Division
- Equipment
- Type of project
- Supplier
- Customer group / mill
- Country
- Customer product, fiber
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13. Qlikview – connected to RISI Cornerstone
Last quarter mill details (RISI)
Excel
Last quarter summary (RISI)
RISI Analytical Cornerstone shows
paper/pulp mill cost structures over time,
data exported to Excel -> Qlikview
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14. Qlikview – location based news
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15. Social media
Study 2011:
 Goal: Define possible business cases for “new media”
 Results:
 No bigger need with Andritz’ customers
 Currently there is not much social media activity among our customers or
competitors
 But: there is a potential to use social technology internally
 Guidelines for social media usage & behavioral rules & responsibilities need
to be defined
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16. New Media Tool Usage – Customer focus
Customers
Slideshare
Andritz internal
Intranet
Wikis
Blogs
Team rooms
Twitter feeds
Communities
IM+
Competitors
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“External world”

17. Social media
Customers
Customers / Key persons
Aida Greenbury (APP)
Isabelle Faivre (Cascades)
Esa Vakkilainen (LUT)
….
Competitors
MetsoPulpPaper
Kadant Inc.
Kemira
Professional
Organizations
European Paper (CEPI)
RISI
TAPPI
News Service
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Domtar
UPM North America
UPM_Papers
Fortress Paper
Lesprom
Papernet.se
Tissue World
Paper-world.com
EUWID Pulp and Paper
Wood Biomass Report
Paper Online
QlikView Business Discovery– Business Intelligence / V. Saarinen

18. Social media
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19. Social media analysis - Qlikview
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20. Social media
HBR Blog 23.9.2013 (Scott Benirato): ”Twitter is becoming much more like
old media than continuing to blaze a new media trail” – people’s motivation has
been self-promotional, a way to attract followers to be able to earn higher status
on the platform. When status is earned, they stop working as hard to earn more
followers.
2013
2011
You don’t even have to post, just come and
be here on our platform. It’s about following
and even goes so far as to suggest “you
don’t have to tweet to get value from
Twitter”
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