This document discusses Hadoop and its use for managing large and growing amounts of data beyond what traditional systems can handle. It outlines the different layers, technologies, and distributions that make up Hadoop platforms today. It notes that while many organizations initially adopt Hadoop to save money on data management and queries, they then face the challenge of determining the next steps. It recommends asking domain experts what unanswered questions they have and finding ways to obtain the necessary data to answer those questions, either from within or outside the organization. Building data products is also presented as a way for organizations to explore their data assets. A few examples of real-world Hadoop uses are briefly described.