The document discusses plans for GUITARS - The Museum, which will open in Umea, Sweden and feature the collection of over 500 electric guitars, basses, and props owned by twin brothers Samuel and Mikael Ahden. The museum will serve as an interactive exhibition space for the unique collection and will also house a music venue called Scharinska, music store 4SOUND, and creative studios and meeting spaces.

4. UMEA, the university town in northern Sweden which has
been selected as the European Capital of Culture for 2014, is
to become home to one of the world’s finest vintage guitar
collections.
The collection of electric guitars, basses, drums and props
comprises over 500 pieces in total.
It is the property and brainchild of twin brothers Samuel
and Mikael Ahden who’ve both been collecting guitars for
over forty years.

5. GUITARS -The Museum
Music Venue
Scharinska
Studios and Workshops
Musical Instrument Shop
4SOUND
Four Cornerstones
Internationally - GUITARS - The Museum
Guitar exhibition of one of the world’s largest privately
owned collections of electric guitars and basses with related
props.
Nationally - SCHARINSKA
Live venue with new events every week that reinforces
Umea’s already strong position as Sweden’s best music city.
Regionally - 4SOUND
Music store which supplies instruments to musicians and
serves as the museum shop.
Locally - Creative Studios & Meeting places
Creative meeting place for musicians and music fans with
meeting rooms, a café, restaurant and bar.

6. Twin brothers Åhdéns unique collection of guitars, basses,
amplifiers and props are the basis for a interactive and experi-
ential permanent exhibition of approximately 500
physical objects.
Alongside the permanent exhibition there will
be leasable rooms for temporary exhibitions, clinics, lectures
and news presentations.

7. 2013. All Rights Reserved. Guitars - The Museum. Collectors choice. 1959 Gibson Flying-V Korina.

8. This is a 1960 Gibson Les Paul Sunburst,
one of the guitars that will be exhibited
at the museum.
Take the factory tour to find out how it was made.

9. The factory tour will show the process of building a
guitar from a piece a wood to a finished guitar.
There will be two lanes, one for Gibson and one for Fender.

10. Interactive Experiences are
created in collaboration with the
Interaction Design Programme at
the University of Umea.

11. 2013. All Rights Reserved. Guitars - The Museum. Photo: Roger Degerman
Frida Selander & Katharina Nuttall - live at Scharinska

12. Two rooms in the museum will house various
Guest Exhibitions and will serve as conference rooms.
- Rock photography
- Fashion inspired by music
- Art
- Design

13. LIVE
Umea’s music scene is an important part of
the cultural life in the city.
It´s at Scharinska that artists in Umea meet
when they come home from tours,
celebrate new releases and performs. Basi-
cally a cool place to hang out among friends
and other musicians.

14. Scharinska, being housed with
GUITARS - The Museum, will become
even more attractive to national and
international artists.
The synergy of the guitar exhibition,
music scene, bar and music store creates
opportunities to put Umea even more on
the map as the happening music city in
Scandinavia.

16. You will enter GUITARS - The Museum
through 4SOUND Umea. In the two floor
music retail store you´ll find loads of products
and merchandise related to the museum.
4SOUND is the leading Scandinavian retail chain
of Music Stores with a large selection of guitars,
basses, amplifiers, keyboards, workstations,
drums, percussion, PA systems, DJ equipment,
stage lighting, recording software, studio gear
and more.

18. For further information please do not hesitate to contact us.
Fredrik Fagerlund
Head of Public Relations
Ph. +46(0)70 632 55 94
fredrik@guitarsthemuseum.com
GUITARS - The Museum
Vasagatan 18-20
903 26 Umea
Sweden
www.guitarsthemuseum.com
info@guitarsthemuseum.com