This document provides a summary of events and festivals taking place at Harbourfront Centre in August, including music, dance, film, literary and visual arts events. Some of the major events mentioned are Beats, Breaks & Culture celebrating hip-hop and electronic music from August 5-7; the Habari Africa Festival exploring African cultures from August 12-14; and the Hot & Spicy Food Festival with music and barbecue from August 19-21. The document also lists ongoing weekly activities like Tai Chi, yoga, and summer camps at Harbourfront Centre throughout August.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Coca Cola Branding Strategy and strategic marketing plan
Creative
1. August
What’s
on
Festivals
Beats, Breaks & Culture: The Bridge
August 5-7
Beats, Breaks & Culture makes a triumphant
return this summer with a mix of live music, DJs
and dance, celebrating all that is hip-hop and
electronic music!
Habari Africa Festival
Co-produced by Batuki Music Society
August 12-14
Explore the rich and diverse cultures of the
African continent. This year focuses on traditional
West-African griot music, augmented by rumba
and other contemporary sounds, through a
celebration of music, dance, film, literature,
fashion and crafts.
Hot & Spicy Food Festival
August 19-21
Dance to the hot sounds and savour the spicy
cuisine of the mighty Lower Mississippi River
and the Gulf of Mexico, with exciting musical
performances and a mouth-watering barbecue—
Southern-style!
TAIWANfest: A Cultural Tango with
Hong Kong
Co-produced by Asian Canadian Special Events
Association
August 26-28
Rediscover what defines Asia! This year’s
celebration features Hong Kong in a Cultural
Tango, showcasing stories and icons through
music, arts, games and activities and even a Pan-
Asian Culinary Invitational all designed to spice up
your summer!
Theatre
Sizzle! A Love Letters Cabaret
Co-produced by Pastel Supernova and
Harbourfront Centre
August 20
Toronto’s leading lady of burlesque, Pastel
Supernova, brings her latest show to Harbourfront
Centre. Part of Hot & Spicy Food Festival. This is a
licensed event (19+).
Tickets starting at $20 available at harbourfrontcentre.com
Music
Summer Music in the Garden
Presented by TD
Until September 18
On most Sundays at 4pm and Thursdays at 7pm,
the Toronto Music Garden comes to life with
the best classical music from around the world.
Guided tours of the garden are available on
Wednesdays at 11am and 5:30pm on concert
days, or pick up an audio guide to explore at your
own pace.
Afterparty: Hip-Hop vs. House
August 6
Where battles are waged on the decks and
bridges are built on the dance floor. Part of Beats,
Breaks & Culture: The Bridge.
Tickets starting at $15 available at harbourfrontcentre.com
It’s Not U It’s Me
August 20
It’s Not U It’s Me and The Power Plant
Contemporary Art Gallery present a world
class summer party series with internationally
renowned DJs, AV performance art, sculptural
installations and dance floors you can lose
yourself on.
Tickets starting at $15 available at thepowerplant.org
Ongoing
Tai Chi
Until August 29
Participate every Monday (except August 2) in
free Tai Chi classes on the Exhibition Common.
Yoga
Until August 30
Unwind every Tuesday with free yoga classes on
the Exhibition Common.
Harbourfront Centre Shop
Sunday–Thursday: 11am – 6pm
Friday–Saturday: 11am – 8pm
We carry beautifully designed works from Artists-
in-Residence in our Craft & Design Studio as well
as extraordinary accessories, gifts and one-of-a-
kind delights from makers across the country and
the world.
Harbourfront Centre Summer
Camps
Until September 2
Since 1979, Harbourfront Centre Camps has
provided a unique setting in which learning and
fun intersect.
Register now for August
Purina PawsWay
Wednesday-Friday: 12–8pm
Saturday–Sunday: 9am – 6pm
Monday–Tuesday: Closed
Holiday Hours: 11am - 5pm
Exhibits and events for you and your pet at 245
Queens Quay West. Free general admission.
Craft & Design Studio
Year-round
For over 40 years, our Craft & Design Studio has
seen hundreds of artists hone their skills. Walk
through our corridors and watch artists working
in textiles, glass, metal and ceramics in a fully-
equipped facility.
Craft & Design
Earring and Pendant Fabrication
Workshop
August 6
Learn the techniques required to fabricate a set
of earrings and a pendant out of sterling silver
and semi-precious stones.
Silver or Gold Ring Workshop
August 20
Create your own band ring by learning how to
saw, solder, file and finish.
Silkscreen Printing Crash Course
August 20-27
Students will make screen positives, coat and
shoot silkscreens.
Film
Free Flicks
Presented by Billy Bishop Toronto City Airport
Wednesdays
Until August 31
Join us Wednesday nights on the waterfront this
summer for a series of fun and inspiring films,
from the McKenzie Brothers to Jane Austen, from
Newfoundland to the Sudan. This month, catch
The Last Dragon, The Good Lie, Chef and Sense
and Sensibility, and be sure to cast your vote at
harbourfrontcentre.com for the audience choice
screening on August 31.
2. Literary
Kwame Stephens and Friends
August 12
Kwame Stephens, Simeon Taole (South Africa),
MK Bonsu (Ghana) and others will read from their
past works and discuss their latests projects, the
creative process and the state of African literature.
Dance
Dancing on the Pier
Thursdays
Until September 1
Learn to dance on Toronto’s waterfront to the
rhythmic beats and swinging sounds of live
bands. Inspired by Harbourfront Centre’s summer
festivals, styles range from bolero to big band and
everything in between.
Visual Arts
The Power Plant
Summer 2016 Exhibitions
June 25 – September 5
This summer at The Power Plant, step into
interactive worlds created by contemporary visual
artists working with living sculpture, film, stage-set
and performance.
Franz Erhard Walther: Call to Action
Franz Erhard Walther’s first major solo exhibition
in Canada brings together a body of work,
including sculptures, drawings and videos, made
between the 1950s and the present. At the core
of the exhibition is an interest in Walther’s radical
consideration of the relationship between the
object, the space and the human body.
Ulla von Brandenburg: It Has a
Golden Red Sun and an Elderly Green
Moon
Ulla von Brandenburg explores states of
unconsciousness and the boundaries between
past and present, reality and illusion, and the
sacred and the secular. It features a new film shot
in the Théâtre des Armandiers, France, and a site-
specific installation.
Events
Power Tour
Every Saturday
Join a guided tour of the exhibitions at The Power
Plant and engage in a dialogue about art and
ideas.
Sunday Scene: Maryse Larivière
August 7
Artist, writer and scholar Maryse Larivière will
discuss Ulla von Brandenburg’s exhibition It Has a
Golden Red Sun and an Elderly Green Moon.
Sunday Scene: Roald Nasgaard
August 14
Professor Emeritus of Art History and former Chair
of the Department of Art at Florida State University,
Roald Nasgaard, will discuss Franz Erhard
Walther’s exhibition Call to Action.
Power Kids: All the World’s a Stage
August 14
In this art workshop and tour for children inspired
by Ulla von Brandenburg’s installation, participants
will use a variety of materials to transform empty
wooden boxes into imagined spaces that set the
stage for stories.
Sunday Scene: Erika DeFreitas
August 21
Toronto-based, multidisciplinary conceptual artist
Erika DeFreitas will discuss Franz Erhard Walther’s
exhibition Call to Action.
Power Kids: All Spelled Out
August 28
Experiment with felting techniques and make your
own expressive letters inspired by Franz Erhard
Walther’s Das Neue Alphabet in this Power Kids art
workshop and tour for children.
Harbourfront Centre
All Over Town: Visual Arts Summer
Exhibitions
June 25 – September 18
By digging deep into the fabric of our city to
discover the secrets and differences that make it
truly unique, even to long-time residents, this group
of exhibitions brings attention to Toronto’s hidden
gems from the far reaches of its arts community
and showcases up-and-coming artists. Over 30
Toronto-based artists present work from craft
and design to mixed media installation and
photography.
harbourfrontcentre.com
For further details visit our Info Desk located at 235 Queens Quay West, Tuesday-Thursday 1-6pm, Friday 1-9pm,
Saturday 10am - 9pm, Sunday 10am - 6pm. Programs subject to change.
ReesSt.Slip
LAKE ONTARIO
SimcoeSt.Slip
QUEENS QUAY WEST
QUEENS QUAY WEST
GARDINER EXPRESSWAY
LAKESHORE BLVD.
YORKST.
LOWERSIMCOEST.
REESST.
ROBERTSONCR.
WESTPIER
EASTPIER
SHOP
Harbourfront Centre
Bill Boyle Artport
(Main Building)
Radisson Hotel
Amsterdam
BrewHouse
Police
Station
Natrel Pond
Simcoe
WaveDeck
Boxcar
Social
The Slip
Concert Stage
World
Café
Boardwalk
Boardwalk
Harbourfront Centre
Theatre
Stage in
the Round
The
Power
Plant
Canada
Square
Exhibition
Common
Queen’s Quay
Terminal
Fleck Dance
Theatre
(3rd Floor)
Lavazza
Ontario
Square
Purina
PawsWay
Harbourfront Centre
Sailing & Powerboating
Queens Quay
Disabled Sailing
Canoe & Kayak
Marina Four
Rosemary
Capt.
Matthew
Flinders
Northern Spirit I
Klancy II
ShowboatOriole
Eureka T.O.
Kajama
Ste. Marie
ChallengeObsession
Harbour Star
Yankee Lady III
(207 Queens Quay West)
Air Canada Centre
Union Station
CN Tower
Ripleys Aquarium of Canada
Rogers Centre
Marina Quay West
Spadina Pier Parking
Toronto Music Garden
InterContinental Hotel
The Westin
Harbour Castle
Ferry Docks
Site Map You Are Here Inside Bill Boyle Artport (Main Building)
Boat Tour Tickets
Queens Quay Promenade
509/510 Streetcar Stops
Bike Lane
Food & Beverage
Elevator
Washrooms
Taxi Stand
Info Desk
Parking
Payphone
Bicycle Parking Marina Artport Gallery
Boxcar Social
Box Office & Info Desk
Brigantine Room
Craft & Design Studio
Lakeside Terrace
Loft
Marilyn Brewer Community Space
Miss Lou’s Room
Security
SHOP
Studio TheatreWheelchair AccessibleBox Office
As a registered Canadian charity, we rely on the financial generosity of people like you. To donate,
please visit our Info Desk, call us at 416 952 4746, or go online to harbourfrontcentre.com/donate
Charitable Registration Number: 10746 6575 RR0003