Nordic Choice Hotels operates 221 hotels across 100 destinations in Norway, Sweden, Denmark, Finland and Iceland. It has various hotel brands including Clarion, Quality, and Comfort that cater to different traveler types. Nordic Choice is focused on sustainability and has a "WeCare" philosophy based around caring for people, planet and profit. It measures its impact on all three areas and has sustainability initiatives like sustainable conferences and investing in green technology to reduce environmental impact. Nordic Choice also has plans to open over 20 new hotels between 2022-2026, adding over 4,000 new rooms across the Nordic region.