The Lucerne-Lake Lucerne region is a popular destination for business events located in central Switzerland. It offers various hotels and conference venues accommodating between 25 to 5,000 people. Notable venues include the KKL Lucerne with 1,840 theater-style seats and the Messe Lucerne exhibition center seating up to 5,000. The region is easily accessible via major roads and train lines from cities like Zurich and Basel. The Lucerne Convention Bureau provides free support services to event organizers to plan successful meetings and incentives in the scenic area.