The document provides guidance on starting and maintaining a successful blog. It discusses how to get started with blogging, including choosing a platform like Tumblr or WordPress. It outlines key elements of writing effective blog posts such as catchy headlines, visual elements, and adding value for readers. The document also discusses how to build an audience over time through strategies like asking engaging questions, cross-promoting on other channels, using guest bloggers, and making content easily shareable. The overall document serves as a guide to bloggers on launching and developing their blog into a successful online presence.
A Speed of Light Tour of Social Media's Trickiest Tools... and how to decide where to put your efforts. Pemberton and District Library social media sessions, Nov-Dec 2012
Here are some tips for choosing a website link for your Twitter profile:
- Choose a page that introduces you professionally rather than a generic homepage
- Link to a page with your bio, headshot, areas of expertise, etc. rather than just a contact page
- Consider linking to your LinkedIn profile or personal website rather than an organizational site
- Avoid auto-generated profile pages unless they are customized with your info
- Make sure the page is updated and representative of how you want others to perceive you
The goal is to provide context and credibility when people click through from your Twitter profile.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
HPNA Leadership Institute: Finding Your Social Media Rhythmrenée berry
Twitter is a microblogging platform where users post short messages called "tweets" that are limited to 280 characters. Some key things to know about Twitter:
- Tweets allow you to share headlines, thoughts, questions and engage in conversations. It's a great way to find and follow experts in your field.
- Your Twitter profile includes a short bio so people understand your expertise and interests. Include relevant hashtags to be discovered.
- Following people on Twitter is a good way to stay updated on their work and engage with your professional community. Retweeting is a way to share others' content.
- In addition to text, you can include photos, GIFs, polls and threads in your tweets.
Best Practices in Social Media FundraisingFirstGiving
This webinar covered best practices for social media fundraising. It discussed how social media fundraising differs from but also shares similarities with email fundraising. Key points included setting realistic goals like getting 10 new donors, leveraging events and partnerships, rewarding supporter participation, thanking donors, and how smaller nonprofits can find success by engaging their ideal supporters. Case studies of successful Facebook ads campaigns were also presented.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
7 Steps to World-Changing Digital CommunicationGovLoop
The document provides tips on how to change the world through digital engagement, outlining a 7 P framework for an effective digital strategy, including having a clear purpose, engaging the right people, creating a strategic plan, producing and promoting high-quality content, actively participating in online discussions, regularly measuring progress, and continually improving efforts. It emphasizes the importance of understanding your target audiences and stakeholders, integrating online and offline efforts, and constantly testing and learning from data to refine your digital campaigns.
A Speed of Light Tour of Social Media's Trickiest Tools... and how to decide where to put your efforts. Pemberton and District Library social media sessions, Nov-Dec 2012
Here are some tips for choosing a website link for your Twitter profile:
- Choose a page that introduces you professionally rather than a generic homepage
- Link to a page with your bio, headshot, areas of expertise, etc. rather than just a contact page
- Consider linking to your LinkedIn profile or personal website rather than an organizational site
- Avoid auto-generated profile pages unless they are customized with your info
- Make sure the page is updated and representative of how you want others to perceive you
The goal is to provide context and credibility when people click through from your Twitter profile.
Social Media Guide for Hospice & Palliative Nursesrenée berry
Slides from a presentation on HPNA's Social Media Guide for Hospice & Palliative Nurses to encourage collaboration, leadership, connection and life-long-learning.
HPNA Leadership Institute: Finding Your Social Media Rhythmrenée berry
Twitter is a microblogging platform where users post short messages called "tweets" that are limited to 280 characters. Some key things to know about Twitter:
- Tweets allow you to share headlines, thoughts, questions and engage in conversations. It's a great way to find and follow experts in your field.
- Your Twitter profile includes a short bio so people understand your expertise and interests. Include relevant hashtags to be discovered.
- Following people on Twitter is a good way to stay updated on their work and engage with your professional community. Retweeting is a way to share others' content.
- In addition to text, you can include photos, GIFs, polls and threads in your tweets.
Best Practices in Social Media FundraisingFirstGiving
This webinar covered best practices for social media fundraising. It discussed how social media fundraising differs from but also shares similarities with email fundraising. Key points included setting realistic goals like getting 10 new donors, leveraging events and partnerships, rewarding supporter participation, thanking donors, and how smaller nonprofits can find success by engaging their ideal supporters. Case studies of successful Facebook ads campaigns were also presented.
Cultivating Zombies or Activating Community : Non-Profit Challenges Competing...Mila Araujo
Presented at Pod Camp East 2012, This is not the original slide deck. Over 25 slides have been added and some altered to include the discussion points (text) which occurred during the presentation.
Text is being included now so that those following online who did not have the benefit of the presentation and discussion can get a better idea of the context (which would be left out with only the original visual slides uploaded). This deck also doubles as "notes" for the presentation for those who were present.
Two versions of the Youtube video are also available. The first is the shorter version (30 seconds shown at the presentation) the second is the full story version, which gives a bit more of the background of what was actually discussed.
Non-Profits must use social media technology to deliver shorter more engaging and appealing bursts of information for greater impact, particularly effective with video (under 2 minutes) and photos.
Additional links have also been added to references which were mentioned during the presentation for participants reference and further research or learning. This was a 40 minute presentation.
7 Steps to World-Changing Digital CommunicationGovLoop
The document provides tips on how to change the world through digital engagement, outlining a 7 P framework for an effective digital strategy, including having a clear purpose, engaging the right people, creating a strategic plan, producing and promoting high-quality content, actively participating in online discussions, regularly measuring progress, and continually improving efforts. It emphasizes the importance of understanding your target audiences and stakeholders, integrating online and offline efforts, and constantly testing and learning from data to refine your digital campaigns.
Social networking: Reflecting the light through technologyJoyce Davis
I conducted this presentation at the 2012 Mo-Ranch Women's conference. The accompanying audio can be downloaded here: https://dl.dropbox.com/u/3656860/2012%20Mo-Ranch%20Women%27s%20Conference/Social_networking_by_Joyce_Davis.mp3
This document discusses advocating for pediatric palliative care through social media. It begins by stating that social media can make a difference for pediatric palliative care by increasing awareness of stories that help share pediatric palliative care. It then provides tips on utilizing different social media platforms like Facebook, LinkedIn, and Twitter in a professional manner to enhance community engagement and connect with colleagues, while avoiding personal use of profiles. Specific advice is given around using hashtags on Twitter to participate in weekly health care discussions.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This document discusses online tools that can support patients, families, and hospice organizations. It outlines free websites like CaringBridge and What Matters Now that allow patients to share updates, memories, and reflections with loved ones during serious illness. These sites help families stay connected and support each other from a distance. They also benefit hospices by raising awareness and donations. The document shares one patient's story of using What Matters Now to connect with friends during his final months and find joy. Families said such sites provide comfort and meaningful connection during difficult times.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
This document discusses how diabetes educators are using social media to power their practices. It provides examples of several diabetes educators who are actively engaging on social media platforms like Facebook, Twitter, blogs and YouTube. The educators discuss their goals for using social media, which include connecting with patients and other professionals, promoting diabetes education and research, and growing their private practices. They emphasize that social media allows the compression and connection of information on a wider scale than traditional methods.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The document discusses the rise of social media and its impact on communication and business. Some key points discussed include:
- Social media has surpassed email in global reach and allows millions of interactions every hour as people connect and discuss brands online.
- Platforms like Facebook, LinkedIn, and Twitter allow people to connect with friends, family, and colleagues from all over the world and engage in online conversations in new ways.
- Businesses are leveraging social media for marketing, advertising, customer service, and building their brand through pages, posts, events and interacting with customers online. Social media provides new opportunities for businesses to engage with customers.
What is the most effective way to create a motivating shared vision, and put legs to it? This webinar is for people who want to build productive and unified teams, without having to pull rank, nag, gang up against, or bribe anyone.
Judith will offer an overview of concepts along with several specific tools you can immediately use to promote dialogue and engagement among groups of stakeholders, such as staff, clients and volunteers.
This webinar will empower you to empower the groups you work with.
Social Media Overview: For NYU New Marketer's Bootcamp 2012Matthew Knell
The document provides an overview of social media best practices for brands. It discusses defining who the brand is and the brand's voice or persona. It recommends selecting appropriate social media platforms like Facebook, Twitter, blogs and visual platforms. It also discusses listening to consumer conversations, defining engagement metrics like followers, shares and comments, and how to measure social media success.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
How to thrive in the social era from new kindNew Kind
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.
We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.
The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.
Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
This workbook will help organizations define their social media goals and audiences, and decide which social media channels make the most sense for them. It provides worksheets to help assess goals, audiences, potential channels, and develop a social media strategy including campaigns and ongoing maintenance of channels. The worksheets guide the user through each step in a logical order to end up with a tailored social media plan.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Social networking: Reflecting the light through technologyJoyce Davis
I conducted this presentation at the 2012 Mo-Ranch Women's conference. The accompanying audio can be downloaded here: https://dl.dropbox.com/u/3656860/2012%20Mo-Ranch%20Women%27s%20Conference/Social_networking_by_Joyce_Davis.mp3
This document discusses advocating for pediatric palliative care through social media. It begins by stating that social media can make a difference for pediatric palliative care by increasing awareness of stories that help share pediatric palliative care. It then provides tips on utilizing different social media platforms like Facebook, LinkedIn, and Twitter in a professional manner to enhance community engagement and connect with colleagues, while avoiding personal use of profiles. Specific advice is given around using hashtags on Twitter to participate in weekly health care discussions.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This document discusses online tools that can support patients, families, and hospice organizations. It outlines free websites like CaringBridge and What Matters Now that allow patients to share updates, memories, and reflections with loved ones during serious illness. These sites help families stay connected and support each other from a distance. They also benefit hospices by raising awareness and donations. The document shares one patient's story of using What Matters Now to connect with friends during his final months and find joy. Families said such sites provide comfort and meaningful connection during difficult times.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
This document discusses how diabetes educators are using social media to power their practices. It provides examples of several diabetes educators who are actively engaging on social media platforms like Facebook, Twitter, blogs and YouTube. The educators discuss their goals for using social media, which include connecting with patients and other professionals, promoting diabetes education and research, and growing their private practices. They emphasize that social media allows the compression and connection of information on a wider scale than traditional methods.
Learn about some of the Web 2.0 tools that everyone is talking about and the fundamentals of a great website. We’ll tell you the good, the bad and the ugly. We’ll tell you what’s easy, what’s challenging, what you can try for free, and what might not be worth your time.
Consists of 2 workshops to help you get acquainted with online philanthropy:
* Philanthropy 2.0 – Web 2.0? What's Web 1.0? Learn about the difference as well as the basics on some of the more common social media tools being used including, Facebook, blogs, YouTube, Twitter and CanadaHelps Giving Pages. Find out how other charities are taking advantage of these tools and how yours can too!
* Websites 101 – Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
This document provides an introduction to using social media for park professionals. It discusses why agencies should use social media, which social media channels to consider like blogs, Facebook, Twitter, and Flickr. It then provides tips for using each channel effectively including setting goals, content strategies, profiles vs pages, hashtags, retweets, tagging photos, and more. The overall message is that social media can be an effective tool for communication if used strategically and with relevant, engaging content.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The document discusses the rise of social media and its impact on communication and business. Some key points discussed include:
- Social media has surpassed email in global reach and allows millions of interactions every hour as people connect and discuss brands online.
- Platforms like Facebook, LinkedIn, and Twitter allow people to connect with friends, family, and colleagues from all over the world and engage in online conversations in new ways.
- Businesses are leveraging social media for marketing, advertising, customer service, and building their brand through pages, posts, events and interacting with customers online. Social media provides new opportunities for businesses to engage with customers.
What is the most effective way to create a motivating shared vision, and put legs to it? This webinar is for people who want to build productive and unified teams, without having to pull rank, nag, gang up against, or bribe anyone.
Judith will offer an overview of concepts along with several specific tools you can immediately use to promote dialogue and engagement among groups of stakeholders, such as staff, clients and volunteers.
This webinar will empower you to empower the groups you work with.
Social Media Overview: For NYU New Marketer's Bootcamp 2012Matthew Knell
The document provides an overview of social media best practices for brands. It discusses defining who the brand is and the brand's voice or persona. It recommends selecting appropriate social media platforms like Facebook, Twitter, blogs and visual platforms. It also discusses listening to consumer conversations, defining engagement metrics like followers, shares and comments, and how to measure social media success.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
The document discusses how individuals can develop an online personal brand using social media. It covers various social media platforms like Facebook, LinkedIn, and Twitter and how having an online presence on these sites can help people make valuable connections. It emphasizes that individuals are their own brand and provides tips on how to develop and maintain an online personal brand identity through blogging, networking, and participating in social media.
How to thrive in the social era from new kindNew Kind
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment.
We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for.
The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world.
Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
This workbook will help organizations define their social media goals and audiences, and decide which social media channels make the most sense for them. It provides worksheets to help assess goals, audiences, potential channels, and develop a social media strategy including campaigns and ongoing maintenance of channels. The worksheets guide the user through each step in a logical order to end up with a tailored social media plan.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
The document provides an overview of the Living Smart program, which aims to empower participants to improve sustainability in their homes and communities. It discusses the partnership between organizations that developed the program. The 7-week course uses guest speakers, discussions, and coaching to provide sustainability tools and create a supportive learning environment.
How to Create, Manage and Evolve your Nonprofit BlogRoger Burks
A blog is an opportunity not only to change static into dynamic, but also discover and share voices from your organization. But what do you need to create, manage, and evolve a nonprofit blog that will both engage your supporters and attract storytellers from within — and possibly outside — your organization?
This document provides an agenda and overview for a sustainability workshop on water conservation. The summary includes:
1) The workshop will include a welcome, discussions on sustainability and water conservation, breakout groups to discuss goals and challenges, and an introduction to behavior change and coaching.
2) A presentation on water conservation discusses common household water usage and tips to reduce usage in bathrooms, kitchens, laundry and outdoors.
3) Breakout group discussions will focus on setting water conservation goals and identifying barriers to change. Participants will practice peer coaching to support each other's goals.
4) The workshop introduces concepts of backcasting from a sustainable vision, and behavioral change models to help participants implement goals through understanding,
A Power Point I created as pro bono work for a not-for-profit which did and does great work but lacked discipline and focus. I completed a communications audit for them and this was my presentation and recommendation. Hope any part of it may help other organizations - even the for profit. The simpler you can get, the more associates will understand and row together.
The morning session focused on team building and developing a shared vision for tourism success in the McKenzie River Valley. Attendees worked in teams to draft a community vision statement and set priorities. The afternoon session covered fundraising strategies and techniques. Attendees learned about different funding sources and worked in action teams to identify potential fundraising projects and develop fundraising plans. The goal was for action teams to have shovel-ready tourism projects and fundraising strategies to apply for the $10,000 matching grant from Travel Oregon.
How to Build a Volunteer Blog with Form & Function Julie Pippert
This document provides guidance on how to build an effective volunteer blog for an organization. It discusses key elements such as choosing between a single or multi-contributor model, using an open access or moderated format, and establishing clear guidelines. The presentation recommends developing an editorial calendar, recruiting volunteers, and incentivizing contributions. It also includes exercises for attendees to brainstorm blog goals, formats, and potential content. Resources are shared on topics like copyright, stock photography, content strategy, and sample blogger agreements.
¿What are our real motivations behind each design?
What influence does our world-vision have on this? How do our daily objectives & criteria fit in all this? If our vision is programmed, in great part by the "consumer dream" of our present culture ... How can we really change it?
Even though we might have good information & good intention, it's inevitable that we go dragging behind us many habits, patterns & ways of thinking that aren't very permacultural ...
This document is a newsletter from the Discovery Educator Network (DEN) that provides educators with information about upcoming webinars and events focused on integrating technology and connecting classrooms. The newsletter highlights opportunities for educators to participate in live online sessions with polar bear experts, provides challenges to help students practice digital literacy skills, and promotes an upcoming virtual conference for educators with over 30 session options. It also features a spotlight on an educator member of the DEN and shares news and resources from the DEN community.
Outward Bound Adventures (OBA) is a nonprofit organization that provides outdoor experiences and self-mastery skills training to underserved youth. Due to a merger with Outward Bound ending, OBA must rebrand and establish its independence. The strategic plan proposes rebranding simply as "OBA" to clarify its separation from Outward Bound. It also recommends updating OBA's mission, vision, and programs to expand its geographic focus and better serve youth and families. To address organizational weaknesses, the plan suggests hiring a Business Unit Director to oversee daily operations and develop new revenue streams, as well as a part-time Development Manager to assist with fundraising.
The document provides a gardener's guide for non-profits to cultivate visual connections with their supporters across four seasons - winter (planning), spring (preparing the ground), summer (using resources wisely), and fall (harvest). It discusses tools for each season like surveys, focus groups, email, social media and print to engage supporters and thanks donors. The guide emphasizes learning about supporter needs, reframing messages to meet those needs, using resources efficiently, celebrating successes, and continually evaluating and improving efforts. The goal is to organically grow a committed supporter base through visual storytelling and connections.
SMART Goal-Setting WorksheetStep 1 Write down your goal in as.docxwhitneyleman54422
SMART Goal-Setting Worksheet
Step 1: Write down your goal in as few words as possible.
My goal is to:
Step 2: Make your goal detailed and SPECIFIC. Answer who/what/where/how/when.
HOW will you reach this goal? List at least 3 action steps you'll take (be specific):
1.
2.
3.
Step 3: Make your goal is MEASUREABLE. Add details, measurements and tracking details.
I will measure/track my goal by using the following numbers or methods:
I will know I've reached my goal when
Step 4: Make your goal ATTAINABLE. What additional resources do you need for success?
Items I need to achieve this goal: How I'll find the time: Things I need to learn more about:
People I can talk to for support:
Step 5: Make your goal RELEVANT. List why you want to reach this goal:
Step 6: Make your goal TIMELY. Put a deadline on your goal and set some benchmarks.
I will reach my goal by (date)://.
My halfway measurement will beon (date)//. Additional dates and milestones I'll aim for:
Sheet12.072.862.882.932.993.13.163.563.593.623.623.73.773.83.823.863.873.8944.024.034.154.34.574.574.634.654.814.915.025.035.245.445.465.625.776.046.166.817.86
Sheet2
Sheet3
Mission Statement (Why you Exist) Vision statement (Desired end state)
A one-‐sentence statement describing the reason an organiza-on or program exists
This should be a prac-cal, tangible tool you can use to make decisions about priori;es, ac;ons, and responsibili;es?
Needs t0...
…be clear and simple (most aren’t)
…avoid elaborate language & buzz words …easily explained by others
…not be confused with a vision statement …be recognizably yours
1-5 word answers
What type of en;ty/program? Is this important?
(e.g. a nonprofit, volunteer program, event, business, etc)
Why do you exist? (problem/needs)
(e.g. Millions lack access to safe water)
What’s the broadest way to describe the work?
(e.g. Providing clean drinking water)
A one-‐sentence statement describing the clear and inspira-onal long-‐term change, resul-ng from your work.
These should be prac-cal, tangible tools you can use to lead your group or organiza;on in achieving quality results
Needs t0...
…be clear and simple (most aren’t)
…avoid elaborate language & buzz words …easily explained by those involved
…not be confused with a mission statement
Questions toconsider
What needs to be changed?
What are the major issues or problems?Why should issues be addressed?
?
What are their costs to the involved par-es?What are the strengths and assets?
Both of org/program and those being servedWhat is your dream end-‐state?
In a perfect world, what would this look like?What would success look like?
Specifically for this par-cular project/organiza-on
For whom do you do this work?
(e.g. To people without access)
Where do you work? (geographic boundaries)
(e.g. in developing countries)
Example Vision Statements
No child in our city will go hungry to bed in the evening.
HandsOn Network’s vision is that one day every person .
Deliver Presentations that Generate ROIAnthony Lee
Global Impact Leaders are responsible for using their voice to generate money, support and positive reputation. Each presentation and conversation is an opportunity to generate ROI.
Learn to answer the 3 most important questions from your audience. Great answers communicate trust and build long-term relationships.
Your audiences include these key stakeholders: clients, investors, partners, sponsors, analysts, journalists, current and future team members.
You will be interacting with these stakeholders in Client and Partner presentations, Investor and Analyst conversations, Industry and Leadership conferences, and recruiting conversations.
Master and apply these tools, and you will consistently generate Presentation ROI that fuels your mission of global impact.
This document provides examples of the types of information to include in a garden journal such as planting dates, weather patterns, pest problems and solutions. It includes sample journal pages tracking seed starters, direct plantings, fertilizer use, weather, pests and successes. The garden journal is intended to record important details about the garden to aid with planning and improving future gardens.
This document summarizes writing advice from a class on getting started with writing. It provides tips on being careful with advice, focusing on doing work rather than just reading about writing, creating your own opportunities, sharing your work publicly, and learning to collaborate. It emphasizes trusting your own voice and journey as a writer above following rules, and not being afraid to take risks and put imperfect work out there.
The document summarizes a presentation about using Twitter effectively. It provides tips on how to use Twitter for conversations, sharing news and inspiration. It discusses how to articulate goals for using Twitter, how to find influencers to follow, how to engage in conversations, and how to measure the success of one's Twitter presence through follower growth and engagement. The presentation also outlines best practices for Twitter and explores creative ways to use the platform.
Slow the Fuck Down (Experiments with Velocity)pembygrl
The document provides tips and quotes for slowing down in life. It encourages taking time to savor moments like drinking tea slowly and living in the present rather than rushing towards the future. Quotes recommend paying attention to the beauty in the world and finding fulfillment through being fully engaged rather than seeking rest. The overall message is to slow down and appreciate life's simple pleasures.
The document contains a list of random words related to beauty, nature, sports and leisure activities such as bears, brownies, air, music and bikes as well as relaxation items like baths and alcohol enjoyed in a backyard setting.
This document provides guidance for vendors at the Whistler Farmers Market on using social media to promote their businesses. It discusses the basics of social media and key platforms like Facebook, Twitter, blogs, and Flickr. It emphasizes engaging and relevant content over hard sales and recommends starting with one platform done well. Facebook is highlighted for its large user base, and setting up a business page is demonstrated. Twitter is presented as having a low barrier to entry. Blogs are suggested to deepen customer relationships. Campaign ideas are outlined to promote all vendors through aggregation on social media.
This document provides advice on how writers can strategically use blogging and social media to build their brand and promote their work. It discusses how several successful authors used these tools to become well-known. While social media can help with promotion, it is important for writers to focus first on developing their craft and setting writing goals. When blogging, writers should curate their content strategically and present a consistent brand, voice and area of expertise to build an audience over time. Social media can support writers' goals if used intentionally as another outlet for their work.
1. DIY Guide to the Blogosphere
How to use blogging to get you
where you need to go. (A three
part series.)
How to Get Started
The Library SoMe Sessions, part 3
December 12, 2012 ~ Pemberton & District Public Library, With Lisa Richardson
Wednesday, December 12, 2012
2. DIY Guide to Blogging
✤ How to Get Started
✤ How to Write a Killer Blog Post
✤ How to Build Momentum
Wednesday, December 12, 2012
3. Blogs
✤ online journal meets dynamic website
✤ good for anyone who:
✤ wants to be ‘findable’ by Google SEO,
✤ has content to share and/or something to say,
✤ wants to be on the radar of their community
✤ Examples: The Wellness Almanac, Choose Pemberton, Mt Currie Coffee Co,
Icecap Organics, Rootdown Organics, Gary and Zoe Martin, Paul Cumin
✤ ++ can be completely personalised/custom
✤ -- is a “content” heavy platform - requires content-creation heavy lifting/
dedication and some strategy
Wednesday, December 12, 2012
4. Why Blogging?
✤ Guy Kawasaki says the benefits of blogging are:
✤ Personal - as an outlet for expression and creativity
✤ Business - as a fast and free marketing and communications weapon
✤ good writing comes from having a voice that shines through - the informal
medium of a blog combined with frequency of publishing really helps develop
your authentic voice
✤ takes “journalling” or scribbling up a level, forcing you to “finish” drafts or
make them publishable. This helps build a body of work that you can polish,
enhance, compile.
✤ Think “book” not “diary” - a blog is a published product, not a collection of
your spontaneous thoughts and feelings.
Wednesday, December 12, 2012
5. Getting Started
✤ What: is your inspiration? Role models? Look for examples.
✤ Where: Where will people find out about you? Integrate where?
✤ When: How often will you post?
✤ Who: Who do you want to reach with this content? Who is your
target audience?
✤ Why: ID your purpose. What do you want to achieve.
✤ How: What blog software?
Wednesday, December 12, 2012
6. What inspires you:
Study the Masters
✤ create a blog roll - follow bloggers whose style or beat appeals to
you. (Subscribe to them in an e-reader, via RSS feed, or email
notification.)
✤ Look at the blogrolls of people you follow and like already, for
ideas about other top bloggers.
✤ Read them regularly. Study the posts that really speak to you.
Ask: how did they do that?
✤ My top 3: Penelope Trunk, Brainpickings, Fast Company
Wednesday, December 12, 2012
7. Getting to Why: Ask the same questions a
marketer will ask a client
✤ What do you stand for? What makes you awesome?
What 3 words would people use to describe your
brand/business/enterprise/association/personality
as a writer/artist?
✤ Who are you talking to? Who is your target? Who is
going to read this?
✤ Whats your tone? What ground rules will you set?
✤ What’s your beat? What are you an expert in? How
will there be thematic cohesion in your blog?
✤ Who are your competitors? Join their community.
Wednesday, December 12, 2012
8. Getting to How: Choosing your
blog’s Look and Feel
✤ Pull together a moodboard of inspiration.
✤ What does it say about you?
✤ What assets do you have?
✤ What pages/content do you need? What is the static to dynamic
ratio?
✤ Where will the content come from?
✤ Template tour
Wednesday, December 12, 2012
9. Case Study: The Wellness Almanac
Wednesday, December 12, 2012
10. Overview
GOAL: With funding from WB Foundation, develop
an updated communications piece to raise the
profile and increase the effectivenes of the Winds
of Change Steering Committee.
Wednesday, December 12, 2012
11. Mission
Grow and enhance: Resilience. Recreation.
Respect. Relationships.
We join together with a common call to:
grow community resilience
encourage individual wellness journeys
advocate for wellness services from recreation
to treatment and recovery.
Wednesday, December 12, 2012
12. The Website
A virtual gathering place
A community almanac - seasonal observations, rooted in a strong sense of
place, collaboratively sourced
Shareable snackable content, updated on an almost daily basis
Engage the community (Area C, VoP and Lil’wat residents) to share stories/
images/contributions on wellness, through a combination of dedicated
contributors and contests/call-outs.
Help bridge the cultural divide and bring our communities closer together
Rounded up in a weekly newsletter that is emailed out to subscribers,
media, friends.
Wednesday, December 12, 2012
17. Content Buckets
in
recipe inspiring season
highlighting food in
season video photoinobservation-of
Daily Posts.
life the valley
wildlife, gardens,
plant ID
coaches spotlight
ucwalmicw
Weekly Themes.
word of corner /profile
wellness pep talk for Q+A feature on local
the week local coachesand Change champions
21 Entries per Topic.
and person, Winds of
counselors
soundfile?
elders and wise folk and others
7 contributors/topic, post once a month thereport
wellness
Barometer.
contributions from
steering committee
member organisations
Wednesday, December 12, 2012
22. Wellness is our mission.
This website was designed to be an interactive gathering place and
community-powered almanac to help two neighbouring communities share
what we know about where we live.
It’s a celebration of place. An invitation to pay attention. An opportunity to
discover common ground and celebrate unique differences.
This site is a project of the Winds of Change Steering Committee, a 10 year
old community-to-community initiative to build healthy relationships and
respect between the people of Mt Currie and the Pemberton region.
The Winds of Change Steering Committee has representation from the
Village of Pemberton, Mount Currie Band, Squamish Lillooet Regional
District, Vancouver Coastal Health Authority, RCMP, Sea to Sky Community
Services, Mount Currie Health Care Centre, Stl’atl’imx Tribal Police, Youth
Mental Health, School District #48, Xit’olacw Community School, N’Quatqua
Band, Pemberton and Mount Currie Youth Leaders, and a nominee from the
Community at Large.
By growing and enhancing resilience, respect, relationships, and recreation,
we hope to build stronger communities, and support the ongoing work of
the Winds of Change – to reduce the harmful effects of drugs and alcohol on
our communities through awareness, advocacy, and promotion of healthy
alternatives.
We welcome your comments and contributions.
Wednesday, December 12, 2012
24. How: tumblr vs wordpress
✤ Benefits: Both are free, offer range of design templates, and don’t
require any understanding of how to code HTML
Wednesday, December 12, 2012
25. Sign up for account
Fill in the
blanks.
Make a
note of
your
password
Wait for
the email.
Wednesday, December 12, 2012
26. Check email to complete registration
Wednesday, December 12, 2012
39. Pt 2: How to Write a Killer Blog Post
Wednesday, December 12, 2012
40. What are the Elements of a Good
Blog post?
✤ Information + Point of View.
✤ Visual eye-candy: spice it up with photos, video
✤ Add value for the reader - timely, insightful, expert.
✤ A catchy headline.
✤ Skimmable: use subheds, bullet points
Wednesday, December 12, 2012
41. Q: What is the measure of a Good
Blog post?
Clear communication achieves
✤ Good writing? ✤
its intention.
✤ Not necessarily. ✤ It gets read. (Measure by
amount of click throughs,
subscribers, bounce rate.)
✤ It gets shared.
✤ It’s engaged with/
commented on.
✤ It instigates action. (Votes!)
Wednesday, December 12, 2012
42. Write a Killer Headline
✤ How to... ✤ Name Dropper
✤ 5 Ways list ✤ Pun
✤ Negative headlines ✤ Quickie
✤ Adjectives
✤ Urgency
✤ Exclusivity
✤ Explanatory
Wednesday, December 12, 2012
43. A headline
that makes
people click
Wednesday, December 12, 2012
44. A hot
topic, a
“how to”
list, and a
featured
influencer
Wednesday, December 12, 2012
50. Grow an Artistic Career (or Build
a Brand)
Wednesday, December 12, 2012
51. Get Found
✤ Search is social. So, to generate traffic, your content must:
✤ be optimised for the right keywords
✤ be intriguing enough to share
✤ be interesting enough to read in the first place.
✤ http://blog.shareaholic.com/2011/11/10-kinds-of-shareable-
headlines-to-try-on-your-blog/?
utm_campaign=blogging_101&utm_source=shareaholic_blog&utm
_medium=shr_twitter&utm_content=blog_headlines
Wednesday, December 12, 2012
52. How to build readership
✤ Ask a question ie the “ordeal” ✤ Syndicate
or experiment
✤ Inbound links
✤ Cross promote in other
channels ✤ Engagement strategies
✤ Team or guest bloggers or
interview high profile people
✤ Contests
✤ Make it shareable
Wednesday, December 12, 2012