The customer is king, but the role of a Customer Identity and Access Management (CIAM) solution can’t be understated. Customer Identity and Access Management (CIAM) is critical in delivering better customer experience across enterprise-user and end-customer levels. It holds several responsibilities that, if not addressed properly, could very well result in a failed customer engagement channel. A CIAM can scale in real-time, depending on the load and number of users accessing services from a single platform. On the other hand, traditional IAM solutions cannot deliver results for large deployments.

1. Customer vs. IAM: Understanding
CIAM's Role in Accelerating
Business Growth

2. CIAM's Role in Accelerating Business Growth
The customer is king, but the role of a Customer Identity and Access
Management (CIAM) solution can’t be understated. Customer Identity
and Access Management (CIAM) is critical in delivering better
customer experience across enterprise-user and end-customer levels.
It holds several responsibilities that, if not addressed properly, could
very well result in a failed customer engagement channel.

3. IAM vs. Customer IAM

4. How CIAM can help businesses stay ahead of the
curve in 2022
● In an era where hacking and malicious attacks threaten our very
existence, we can't afford to take security lightly. In an age where hacking
and malicious attacks are growing in numbers and frequency, it is more
important than ever to be prepared for the worse.
● With the advent of new-age CIAM, organizations can take advantage of
strengthened security. This enables them to protect their data from any
outside intruders or from falling prey to data trackers.
1. Strengthened Security:

5. 2. Strong Privacy Management:
● By providing customers with self-managed privacy choices and a solid
privacy policy, you are showing them that their data is safe and that your
company is competent and professional in handling these issues. This
reputation will encourage customer loyalty in the long run.
● Thoughtfully managing customer's privacy concerns and providing solid
privacy policies shows them that their data is safe and that your company
is competent and professional in handling the issues. This will encourage
customer loyalty in the long run.

6. 3. Scalability and Uptime:
● One customer identity management system is the ideal way to
maximize reliability, minimize resources and make it easy to add new
services as they come online.
● You can maximize reliability and minimize resource needs by
leveraging a single customer identity management system. A
centralized login system makes it easy to add new apps and services
as they come online.

7. 4. Better Customer Experience:
● Your CIAM platform should be designed to provide the best possible
experience for your customers. One way to boost customer experience is
through reduced initial entry requirements, such as social or passwordless
login.
● Advanced analytics, effective self-service options, and integration with your
customer-facing functions are other ways to improve how customers
access your systems.

8. Thankyou!
The bottom line is that CIAM systems don't exist just to maintain
compliance. They exist to support a business's mission statement.
This means that the programs, processes, and access controls
found within a CIAM system must support a business's goals and
objectives.
Get in touch with our team