MFA is gaining popularity as an effective tool for helping businesses protect their digital assets while ensuring that their customers are who they say they are. Download this buyer's guide to MFA here: http://bit.ly/3o4o7SY

1. Buyer’s Guide To Multi-Factor
Authentication: The Complete Guide
To Protecting Your Customers!
Introduction
Businesses are still struggling to adapt to the increasing security threats as data breaches
become more sophisticated. Passwords are a weak form of security, which is why breaches and
other attacks have become more common.
Customers are unconcerned about security and are not security experts. As a result, people
choose passwords that are easy to remember (and also easy to guess). Using brute-force
techniques, however, even the most difficult passwords can be cracked in seconds or minutes.
MFA is a solution that allows businesses to protect their digital assets while also confirming that
their clients are who they claim to be. The concept behind multi-factor authentication (MFA) is to
combine something you already know (your ID and password) with something you only have
(your smartphone) (a separate device or app such as a smartphone or Google Authenticator).

2. Criteria you should consider when evaluating a solution with multi-factor
authentication:
1. Security Impact:
There are many different options available if you want to reduce the danger of a data breach for
your business. But, if none of them are able to accomplish this, then it is not worth putting into
practice.
2. Strategic Business Initiatives:
Think about how a multifactor authentication solution will work with your present and upcoming
business efforts when considering it. If not, you can find yourself changing options yearly.
3. Cost of Ownership:
The direct and indirect costs associated with owning a product are included in the cost of
ownership. However, there may be a lot of unstated costs associated with a multifactor
authentication solution, such as license fees, support contracts, maintenance agreements,
running expenditures, and many other unforeseen charges.
Conclusion
Data breaches are becoming increasingly sophisticated by the minute, and businesses are
struggling to adapt to these new security threats. Passwords are a poor form of security, which
is one of the reasons breaches and other hacks have become more common. Consumers aren't
security experts, and they don't care.
As a result, they select passwords that are simple to remember (and also easy to guess). Even
the most complex passwords, however, can be hacked in seconds or minutes using brute force
methods. MFA is gaining popularity as an effective tool for helping businesses protect their
digital assets while ensuring that their customers are who they say they are.