User authentication is a process that allows a website, application, or device to verify the identity of its users. The main purpose of user authentication is to ensure that no third-party or unknown user has access to your account. Download this eBook for more information: https://bit.ly/3WoKwpy

1. 5 Reasons Why Your Business Should
Consider Strong Authentication!
Introduction
In the age of cybercrime, businesses are finding it increasingly difficult to protect their data. User
authentication strategies have been around for decades, but they are no longer an option for
most businesses. Identity verification is no longer enough to ensure that you're providing your
data to the right consumer or employee; you need strong authentication protocols. However,
these protocols can hinder seamless user experience and thus affect the quality of consumer
service you provide.
This ebook covers the challenges businesses face when implementing user authentication
programs and how these programs can help solve data breaches while increasing security for
consumers.
Security Challenges Faced by Organizations
Hackers have a detailed understanding of the common security vulnerabilities that enterprises
face, and they use their knowledge to their advantage.
Here are some of the most pressing cybersecurity concerns that businesses should be aware
of:
1. Controlling access to web applications
While businesses may reap the rewards of global access to information, they also face new
challenges. Businesses can no longer control who accesses information and from where. As a
result, consumers can access their data from anywhere, but hackers can do the same without
requiring any information about the original account holder.

2. 2. Providing security for mobile devices
The security of mobile devices like smartphones and tablets cannot be standardized. As new
software updates, operating systems, and models are launched, the same security measures
are not sufficient for all devices. For businesses to stay protected from data theft, they must
adapt to this rapidly evolving technology or find another way to safeguard their information.
3. Keeping up with data breaches
In January, Google reported that in the previous year-2020-2021, its servers had been targeted
by more than 2.1 million phishing attempts. The majority of these attacks were launched by
hackers who used unique or sophisticated methods. However, businesses employed highly
qualified IT engineers to prevent their networks from being compromised and could not keep
pace with this staggering number of attacks.
4. Complying with industry regulations
The regulations for user authentication aim to lower the risk for the end user. Different
industries, countries, and companies employ different standards for these regulations, however,
which means spending time and money to create a security system that complies with the
regulations for businesses.
5. Implementing a scalable security solution
For a small business with limited clients, deploying new user authentication protocols is a simple
task. However, for most companies, deploying a new protocol at a larger scale means they can
no longer work within a limited budget.
Why is User Authentication the need of the Hour?
To ensure the safety and security of their data, organizations must protect the reputation of their
company. They do this by continually improving processes and technologies used for securing
information.
Here are more reasons why user authentication is the need of the hour.
1. Increased data security
All consumers, employees, and freelancers hold a small piece of data about your business. A
hacker can use that information to enter your server and access valuable information. User
authentication ensures that all business data is protected regardless of who can view the login
page.

3. 2. Lack of password reliability
It's common for users to use the same passwords for multiple accounts, including their business
services. This means that if a third party obtains access to an employee's social media account
or personal email account, they could easily gain access to the business services using the
same login credentials.
3. Questionable mobile security
Many users do not lock their gadgets because they find the re-entry of a password frustrating.
This decreases the security of the multi-factor authentication process for businesses that use
push notifications or OTP to secure accounts.
By choosing a user-friendly method, consumers don't have to go through the task of inputting
passwords over and over again, and businesses get added security without creating additional
protocols.
4. IT have a lot on their plate
In order to keep up with rapidly changing security requirements and user demands, IT teams
focus on increasing the security of accounts and keeping track of complaints. However, with
multifactor authentication methods that are user-friendly, your IT department will no longer need
to scramble to meet these new demands.
5. Consumer satisfaction
A strong login portal with user-friendly login methods will help ensure that your consumer
remains satisfied with your security protocols. Multifactor authentication can make login easier
for employees and consumers while increasing the security of the account. This will protect both
your and your consumer's data and increase your credibility as a business.
What is User Authentication?
An organization's ability to protect the information it collects and stores, whether it's employee
data or consumer information, is of utmost importance. Protecting data means protecting its
reputation, so it's in an organization's best interest to continually improve processes and
technologies used for securing information.
How does User Authentication Work?
User authentication can be defined as the process of verifying that an individual is who he or
she claims to be. It is based on two factors: ownership of a unique identifier and knowledge of a
secret. For any business website, app, or software, the ID (username) and key (password) are
enough to verify the user's identity. In simple terms, this can be done in three simple steps:

4. 1. Establishes a connection between the user and the server.
2. Input your user credentials, including your ID and password.
3. The server will verify credentials against those stored in its database. If it matches, you will
gain access to the account.
Types of User Authentication
Authentication is the process of verifying a user's identity, and there are three
types of authentication factors:
1. Knowledge Factors
Knowledge factors are those that only the account holder knows. A password, for instance, is
unique due to its length, characters, numbers, and alphabets used during its creation. Since
there are multiple combinations to any possible password, this is unique information that only
the account owner knows.
2. Possession Factors
Possession factors are the elements an account holder must have access to before they can log
in. The most common example of this is one-time passwords (OTPs), which are generated at
the last moment, sent to your registered phone number or email address, and act as a key to
unlock your account. Without possession of these elements, logging in is impossible. Other
examples include credit cards, debit cards, IDs, and key fobs.
3. Inheritance Factors
The physical or biometric characteristics of an individual are called inheritance factors. These
include retina scans, fingerprints, and facial recognition because they are unique to one person
and are inherited from parents. They cannot be replicated under any circumstances, nor can
they be stolen from a person.
Conclusion
To ensure your business can reduce its chances of data breaches, implement user-friendly
solutions. Two-factor and multi-factor methods are the best options for any business that wants
to increase its security while appeasing its consumers and employees.
These do not compromise the user-friendliness of your business's website or application but
instead provide an added layer of protection for your users. Partnering with the right expert can
help you roll out authentication protocols for all your consumers and employees at once.