The document discusses factors that influence guest preferences and behaviors when dining out. It identifies several types of guests: women pursuing careers who dine out more; business guests who are willing to pay for quality and convenience; adventurous guests seeking emotional experiences; time-conscious guests who prefer fast food; health-conscious guests who work to stay fit; guests who appreciate added value; tech-savvy guests comfortable using the web; hygiene-conscious guests; linguistically diverse guests; guests who patronize consistently excellent outlets; and guests who expect accurate descriptions of food preparation. It poses true/false questions related to these guest types.

1. GUEST
PROFILE
BY: JOE LOVIDICE

2. Objective
At the end of the lesson students
will be able to
• asses the guest’s needs
• analyze the changes in the
attitudes of the guest who come
to dine

3. Woman Power
•Woman
pursuing full
careers have
encouraged the
practice of
eating out
more often

4. Business Wealth
•Guest who are
willing to pay
for the
perceived high
quality of value
and
convenience

5. Emotional Experiences
•Guest who had
become
adventurous
who wants
total
experience that
will trigger
emotion

6. Time Concious
•Fast food is the
key concept

7. Health Conscious
•These people
work hard to
keep fit and
healthy

8. Value-Addition
•This refers to
the extras
given for a
particular
price.

9. D-I-Y Competent
•Guest are now
willing to do
things
themselves

10. Techno-Savvy
•Guest who are
comfortable in
using the web

11. Hygiene Conscious
•Guest who are
very particular
about hygiene,
particularly
how their
server handle
food.

12. Language Savvy
•While English is
the popular
language in the
global economy,
restaurant with
multi-lingual
staff tends to
attract
multinational
clientele

13. Point Casting
•Guest patronize
particular
outlets, which
have achieved
consistent
excellence and
authority in food
and beverage
field

14. Information
•Guest do expect
the exact
standards of
service and
have no
patience with
fake

15. Can you tell?
True or False
1. People who are constantly in the move enjoys do-it-
yourself menu
2. Language savvy clients like to order their food even
before they reach the restaurant.
3. Fast food restaurants, takeaways and home deliveries
are very popular with time conscious clientele
4. A perfect experience is one that will appeal to all
senses - sight, hearing, touch, smell and taste.
5. Menu cards and service staff should be able to tell
exactly the way food items are prepared

16. Thank You
REFERENCE:
Andrews, S.(2008), Food and Beverage Management, International Edition