The #Ready4TheVoice campaign report summarizes participant social media activity from July 1-26 promoting The Voice Indonesia Season 4. There were 41 posts with over 100,000 total reaches. The 300,000+ combined followers had a 7% engagement rate. Top performing posts came from accounts with the most followers like @gok_malau. Going forward, strategies are discussed to increase awareness using visual content from both influential participants and contestants to engage more audiences for the new season.

1. PIC : Mohammad Dimaz Nugraha
Digital Content Management - GTV
PARTICIPANTS CONTENT
POST #READY4THEVOICE
CAMPAIGN REPORT
Start: July, 1st
Finish: July, 26th

2. adel27_official
dodirozano
syahril_adonara
ichaannisa_ramdani
keishandaviar
ronaldomagang
diadiadiaa_
vanessaelss
ope_abii
danielfrendiaritonang
HELLO, THIS IS
A PARTICIPANTS
#READY4THEVOICE
CAMPAIGN
ayuadhistya
dodirozano
gancarnegara
avaxday
ope_abii
erlin_r
anggimarito
renasuwandan
richardjeremys10
ohchindy
danieljo_s
richardjeremys10
alshmikaila
noviabachmid
ichaannisa_ramdani
ope_abii
anisnovinda
Virza_ikhtiar
gok_malau
nailasyrfna
jogi_simajuntak
philiplagabelo_official
jasminerisach
Claydaii
agseisa
annisaa_chaa
dh1ni
odewh
Photo & Caption Sample Post
Digital Content Management, GTV | 2019

3. Big thanks @thevoicegtv untuk pengalaman
bernyanyi yg luar biasa dan special thanks
buat coach @armandmaulana04 yg selalu
membimbing & mensupport serta
membangun mental aku selama mengikuti
The Voice Indonesia Season 3 kemarin.
Semoga dilain waktu dan kesempatan kita
dapat bertemu dan bekerjasama bareng lagi
yaaa!
Anyway, kalian udah #Ready4TheVoice
season 4 belum?? Aku berharap banget The
Voice Indonesia season ini bisa melahirkan
kembali penyanyi2 berbakat Indonesia yg
lebih baik lagi.
Oiya, fyi klo @isyanasarasvati udah resmi
jadi #NewCoach di The Voice Indonesia
season 4 loh! Hmm, kira2 coach Isyana bakal
milih peserta dengan karakter suara yg
kayak gimana ya??
#TheVoice4Indonesia
#TheVoiceGTV
#Ready4NextSeason
#Ready4NewCoach
#TheVoiceNewCoach
#Ready4TheVoice
Photo & Caption Sample Post
Thank you The
Voice Indonesia
and your coach
Your Hope for The
Voice Indonesia
Season 4
Introduction a
New Coach:
Isyana Sarasvati
Main Hashtag
Digital Content Management, GTV | 2019

4. Monitored Phrase
Monitored Phrase Performance
Digital Content Management, GTV | 2019
Estimated number of people that could have had contact
with social media mentions containing the monitored
phrase. Based on the number of authors talking about the
monitored phrases in social media, the number of their
followers / audiences / friends and the typical visibility
percentage for the selected social networks.

5. Numerical Summary
POSTS
41
POSITIVE
MENTIONS
41
REACHS
109, 092
Numerical Summary
Digital Content Management, GTV | 2019
IMPRESSIONS
167, 834

6. Numerical Summary
FOLLOWERS
300, 281
LIKES
21, 061
COMMENTS
593
ENGAGEMENT
RATE POST
7%
Numerical Summary
Digital Content Management, GTV | 2019

7. Achievement
Summary
Achievement Summary
Digital Content Management, GTV | 2019
The #Ready4TheVoice
campaign gets 7% engagement
rate from a total of 300,281
followers & above average from
engagement rate industry
standard (Indonesia).

8. HELLO, THIS IS
A TOP 5 POPULAR POSTS
#READY4THEVOICE
CAMPAIGN
@gok_malau@noviabachmid virzha_ikhtiar annisa_chaa ohcindy
BASED ON HIGH FOLLOWERS
& ENGAGEMENT RATE (%)

9. Digital Content Management, GTV | 2019
Top 5 Popular Posts
@GOK_MALAU
C o n t e n t P o s t :
1 C a r o u s e l P h o t o P o s t T h e V o i c e
I n d o n e s i a 2 0 1 8 M o m e n t .
F o l l o w e r :
4 0 , 1 0 0 F o l l o w e r s
L i k e :
3 , 6 7 5 L i k e s
C o m m e n t :
8 5 C o m m e n t s
R e a c h :
1 4 , 5 2 3 R e a c h s
I m p r e s s i o n :
2 2 , 3 4 2 I m p r e s s i o n s
E n g a g e m e n t R a t e P o s t :
8 % f r o m N u m b e r o f F o l l o w e r s
July, 24th 2019 www.instagram.com/p/B0TRHBxFTJW/

10. Digital Content Management, GTV | 2019
Top 5 Popular Posts
@NOVIABACHMID
C o n t e n t P o s t :
1 C a r o u s e l P h o t o P o s t T h e V o i c e
I n d o n e s i a 2 0 1 8 M o m e n t .
F o l l o w e r :
2 1 , 7 2 4 F o l l o w e r s
L i k e :
1 , 0 9 4 L i k e s
C o m m e n t :
1 7 C o m m e n t s
R e a c h :
1 0 , 9 0 0 R e a c h s
I m p r e s s i o n :
1 6 , 3 5 0 I m p r e s s i o n s
E n g a g e m e n t R a t e P o s t :
5 % f r o m N u m b e r o f F o l l o w e r s
July, 11th 2019 www.instagram.com/p/BzxQxxNg8BW/

11. Digital Content Management, GTV | 2019
Top 5 Popular Posts
@VIRZA_IKHTIAR
C o n t e n t P o s t :
1 C a r o u s e l P h o t o P o s t T h e V o i c e
I n d o n e s i a 2 0 1 8 M o m e n t .
F o l l o w e r :
2 1 , 1 8 7 F o l l o w e r s
L i k e :
2 , 7 8 5 L i k e s
C o m m e n t :
3 5 C o m m e n t s
R e a c h :
1 0 , 4 5 0 R e a c h s
I m p r e s s i o n :
1 5 , 6 7 5 I m p r e s s i o n s
E n g a g e m e n t R a t e P o s t :
1 3 % f r o m N u m b e r o f F o l l o w e r s
July, 15th 2019
www.instagram.com/p/Bz7rWhBJFOi/

12. Digital Content Management, GTV | 2019
Top 5 Popular Posts
@ANNISAA_CHAA
C o n t e n t P o s t :
1 C a r o u s e l P h o t o P o s t T h e V o i c e
I n d o n e s i a 2 0 1 8 M o m e n t .
F o l l o w e r :
1 0 , 8 9 8 F o l l o w e r s
L i k e :
7 4 7 L i k e s
C o m m e n t :
6 2 C o m m e n t s
R e a c h :
8 , 7 1 8 R e a c h s
I m p r e s s i o n :
9 , 5 8 9 I m p r e s s i o n s
E n g a g e m e n t R a t e P o s t :
4 % f r o m N u m b e r o f F o l l o w e r s
July, 18th 2019
www.instagram.com/p/B0BDvTaBBkx/

13. Digital Content Management, GTV | 2019
Top 5 Popular Posts
@OHCHINDY
C o n t e n t P o s t :
1 C a r o u s e l P h o t o P o s t T h e V o i c e
I n d o n e s i a 2 0 1 8 M o m e n t .
F o l l o w e r :
1 7 , 9 3 0 F o l l o w e r s
L i k e :
4 2 6 L i k e s
C o m m e n t :
3 C o m m e n t s
R e a c h :
8 , 9 6 5 R e a c h s
I m p r e s s i o n :
9 , 8 6 1 I m p r e s s i o n s
E n g a g e m e n t R a t e P o s t :
2 % f r o m N u m b e r o f F o l l o w e r s
July, 23th 2019
www.instagram.com/p/B0NxbOkBVR_/

14. HELLO, THIS IS
A PERFORMANCES
POSTS
#READY4THEVOICE
CAMPAIGN

15. Digital Content Management, GTV | 2019
Content Post Participant Performances

16. Digital Content Management, GTV | 2019
Content Post Participant Performances

17. Digital Content Management, GTV | 2019
Content Post Participant Performances

18. Digital Content Management, GTV | 2019
Content Post Participant Performances

19. Digital Content Management, GTV | 2019
Content Post Participant Performances

20. Digital Content Management, GTV | 2019
Content Post Participant Performances

21. Digital Content Management, GTV | 2019
Top 10 #Trending Hashtag
Provide numbers are highly accurate but not 100%
accurate. There might be some slight differences in
numbers.

22. Digital Content Management, GTV | 2019
Context of Discussions
Discussion context is a list of the most popular words that appear with a monitored
phrase. Please take note that context of discussion depends only on selected dates
range and does not incorporate additional filters.

23. NEXT STRATEGY / PLAN FOR KEY
OPINION LEADER (KOL/INFLUENCERS)
THE VOICE INDONESIA SEASON 4 :
I n c r e a s e T h e V o i c e I n d o n e s i a s e a s o n 4 p r o g r a m & cr e at e
m a s s a w a r e n e s s .
R e a c h a c a p t iv e a u d ie n c e .
I n f l u e n c e a m o r e e n g a g e d a u d i e n c e .
V i s u a l l y - d r i v e n c o n t e n t .
I n f l u e n c e a u d i e n c e f o r w a t c h i n g T h e V o i c e I n d o n e s ia Se as o n
4 p r o g r a m .
Digital Content Management, GTV | 2019
Next Strategy / Plan

24. NEXT STRATEGY / PLAN FOR
CONTESTANT THE VOICE INDONESIA
SEASON 4 :
R e a c h a v e r y c a p t i v e a u d i e n c e .
I n f l u e n c e a m o r e e n g a g e d a u d i e n c e .
U s i n g m a n y T h e V o ic e In d o n e s i a S e a s o n 4 c o n t e s t a n t a t o n ce
c a n c r e a t e b e t t e r b u z z a n d h y p e .
I n f l u e n c e a u d ie n c e f o r w a t c h i n g T h e V o i c e I n d o n e sia S e a so n
4 p r o g r a m .
Digital Content Management, GTV | 2019
Next Strategy / Plan

25. THANK YOU
MOHAMMAD DIMAZ NUGRAHA
D I G I T A L C O N T E N T M A N A G E M E N T - G T V