Gate Safety Week is an annual campaign held from 13-19 October to raise awareness of powered gate safety. The guidance document provides information for powered gate industry members on supporting the campaign through promotional activities. It encourages downloading logos and banners, and educating customers, specifiers, and the public on gate safety issues like proper installation and maintenance through events and communications. The benefits of participation include promoting safety and one's business.

1. GATE SAFETY WEEK : 13 – 19 OCTOBER 2014
GUIDANCE FOR POWERED GATE GROUP MEMBERS
KEEPING THE NATION SAFE
How DHF Powered Gate
Group members can lend
their expertise to this vital
safety campaign

2. WHY GATE SAFETY WEEK?
• To create awareness around the installation and maintenance of powered
gates drawing attention to specific issues such as poor installation and
maintenance
• To encourage building owners and users to check the operation and
condition of their powered gates – and to report those that aren’t
satisfactory
• To provide a neutral platform for organisations with common interests in
the powered gate industry
• To engage and educate specifiers, merchants, installers, inspectors,
surveyors and users in the correct specification, supply, installation and
operation of powered gates

3. • If you or your company wish to support Gate Safety
Week then you can download the logo elements and
web banners from the Gate Safety Week website and
use them in promotional communications leading up
to Gate Safety Week
• We also hope that you will display the Safety Assured
logo to indicate to customers that you are trained and
qualified to fit and maintain powered gates
USE OF THE LOGOS

4. BENEFITS OF JOINING GATE SAFETY WEEK
• Use of the Gate Safety Week logo shows your customers
you are serious about safety and have their best interests
at heart
• You are helping to raise awareness of the serious issues
around gate safety and educate those who are not aware
of their responsibilities and the legal requirements
• Being a Safety Assured member and Gate Safety Week
supporter allows us to promote YOU through our PR and
social media marketing channels and give you a distinct
edge over your competitors – using these logos gives
your business credibility in the market place

5. FACTS YOU CAN USE ABOUT GATE SAFETY
• In the last 10 years, 3 children and 3 adults have been killed by dangerous
gates
• There have been many serious injuries and near misses
• There continues to be a lack of awareness and knowledge of safety in the
industry
• There are countless dangerous gates still in service today
• If you have a powered gate and someone gets injured by it you could be
liable
• Properly installed and maintained powered gates are perfectly safe to use

6. WHO’S INVOLVED IN GATE SAFETY WEEK
Gate
Safety
WeekManufacturer
s &
distributors
DHF Powered
Gate Group
members
Architects &
specifiers
Building owners &
facilities managers
Home owners &
general public
Regulatory
bodies

7. COMMUNICATION CAMPAIGN
• www.gatesafetyweek.org.uk
• Promoted by industry bodies, trade
associations and supporters
• Twitter / Facebook / LinkedIn
• National and local events
• Trade, national and local PR campaign
• Support from DHF members
• Promotion at FENCEX – 15 October 2014

8. HOW YOU CAN SPREAD THE WORD
Creating ‘noise’ about powered gates
•Pledge support on the website
•Download the toolkit:
 logo and web banners
 template press release
 template letter to local MPs
•Use logo, banners, etc on your website
•Include in your email signatures
•Tweet and blog about it - #gatesafetyweek #gsw
•Inform your media contacts
•Target particularly vulnerable sectors, eg: schools, universities, hotels,
care homes, housing associations

9. WHAT CAN YOU DO?
13 – 19 October 2014
• Run a communications campaign or leaflet drop to tell your customers about
gate safety
• Hold a free drop-in session for local council
housing associations to find out about gate safety
• Upload our logo and put a link to Gate Safety Week
on your website
• Send an email to all your customers saying you support Gate Safety Week
• Plan your own local event and we will promote it on the Gate Safety Week
website
• Can you offer a free safety check if you maintain gates as a way to promote
your business and Gate Safety Week?
A focal point for everyone’s PR

10. WHAT CAN YOU DO?
13 – 19 October 2014
• Run a communications campaign or leaflet drop to tell your customers about
gate safety
• Hold a free drop-in session for local council
housing associations to find out about gate safety
• Upload our logo and put a link to Gate Safety Week
on your website
• Send an email to all your customers saying you support Gate Safety Week
• Plan your own local event and we will promote it on the Gate Safety Week
website
• Can you offer a free safety check if you maintain gates as a way to promote
your business and Gate Safety Week?
A focal point for everyone’s PR