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- 1. GATE SAFETY WEEK : 13 – 19 OCTOBER 2014 GUIDANCE FOR POWERED GATE GROUP MEMBERS KEEPING THE NATION SAFE How DHF Powered Gate Group members can lend their expertise to this vital safety campaign
- 2. WHY GATE SAFETY WEEK? • To create awareness around the installation and maintenance of powered gates drawing attention to specific issues such as poor installation and maintenance • To encourage building owners and users to check the operation and condition of their powered gates – and to report those that aren’t satisfactory • To provide a neutral platform for organisations with common interests in the powered gate industry • To engage and educate specifiers, merchants, installers, inspectors, surveyors and users in the correct specification, supply, installation and operation of powered gates
- 3. • If you or your company wish to support Gate Safety Week then you can download the logo elements and web banners from the Gate Safety Week website and use them in promotional communications leading up to Gate Safety Week • We also hope that you will display the Safety Assured logo to indicate to customers that you are trained and qualified to fit and maintain powered gates USE OF THE LOGOS
- 4. BENEFITS OF JOINING GATE SAFETY WEEK • Use of the Gate Safety Week logo shows your customers you are serious about safety and have their best interests at heart • You are helping to raise awareness of the serious issues around gate safety and educate those who are not aware of their responsibilities and the legal requirements • Being a Safety Assured member and Gate Safety Week supporter allows us to promote YOU through our PR and social media marketing channels and give you a distinct edge over your competitors – using these logos gives your business credibility in the market place
- 5. FACTS YOU CAN USE ABOUT GATE SAFETY • In the last 10 years, 3 children and 3 adults have been killed by dangerous gates • There have been many serious injuries and near misses • There continues to be a lack of awareness and knowledge of safety in the industry • There are countless dangerous gates still in service today • If you have a powered gate and someone gets injured by it you could be liable • Properly installed and maintained powered gates are perfectly safe to use
- 6. WHO’S INVOLVED IN GATE SAFETY WEEK Gate Safety WeekManufacturer s & distributors DHF Powered Gate Group members Architects & specifiers Building owners & facilities managers Home owners & general public Regulatory bodies
- 7. COMMUNICATION CAMPAIGN • www.gatesafetyweek.org.uk • Promoted by industry bodies, trade associations and supporters • Twitter / Facebook / LinkedIn • National and local events • Trade, national and local PR campaign • Support from DHF members • Promotion at FENCEX – 15 October 2014
- 8. HOW YOU CAN SPREAD THE WORD Creating ‘noise’ about powered gates •Pledge support on the website •Download the toolkit from the website: logo and web banners template press release template letter to local MPs •Use logo, banners, etc on your website •Include in your email signatures •Tweet and blog about it - #gatesafetyweek #gsw •Inform your media contacts •Target particularly vulnerable sectors, eg: schools, universities, hotels, care homes, housing associations
- 9. WHAT CAN YOU DO? 13 – 19 October 2014 • Run a communications campaign or leaflet drop to tell your customers about gate safety • Hold a free drop-in session for local council housing associations to find out about gate safety • Upload our logo and put a link to Gate Safety Week on your website • Send an email to all your customers saying you support Gate Safety Week • Plan your own local event and we will promote it on the Gate Safety Week website • Can you offer a free safety check if you maintain gates as a way to promote your business and Gate Safety Week? A focal point for everyone’s PR
- 10. WHAT CAN YOU DO? 13 – 19 October 2014 • Run a communications campaign or leaflet drop to tell your customers about gate safety • Hold a free drop-in session for local council housing associations to find out about gate safety • Upload our logo and put a link to Gate Safety Week on your website • Send an email to all your customers saying you support Gate Safety Week • Plan your own local event and we will promote it on the Gate Safety Week website • Can you offer a free safety check if you maintain gates as a way to promote your business and Gate Safety Week? A focal point for everyone’s PR
Editor's Notes
- Why not get involved - pledge support on the website - and spread the word
- And you can join in a number of promotional platforms – or use your own
- All you have to do is create a ‘noise’ about gate safety – we’ll provide the platform
- Make a date in YOUR diary, pledge support for the campaign, plan an event, and let us know what you’re doing. We’ll help you.