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Gspace20150719 introduction to project design
The document outlines the objectives and methodologies of the Graduate School of Project Design in Japan, focusing on innovative project design skills that are not covered in traditional MBA programs. It emphasizes the importance of understanding societal needs to envision and create future business projects, utilizing various approaches like backcasting for effective planning. The school seeks to train students as innovative project leaders who can integrate theory and practice to design impactful projects.
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Gspace20150719 introduction to project design
- 1. Introduction to ProjectDesign ＠G-Space Monthly Tutorial Graduate School of Project Design Associate Professor 小塩篤史 Atsushi Koshio
- 2. • Self introduction •Vision of Our Grad School • How to make innovation • Idea based innovation • Imagination based innovation • Back casting work
- 3. Data Science Simulation forSocial Science @ Graduate School of Frontier Science The University of Tokyo Visiting Scholar Healthcare Management System science @ MIT Sloan Business Producer CSK-IS Arthur Inc. Developing EMR, ERM system Assistant Professor Healthcare Management Health Informatics @ Nippon Medical School Associate Professor Project Design Data Science @ MPD Mina Lab Natural Language Processing Big data analysis Atsushi Koshio Associate Professor, Graduate School of Project Design
- 4. Graduate School Overview Founding学校法人東教育研究団 Representative 東英弥 President 清成忠男 Address 3-13-16 Minami AoyamaMinato-Ku, Tokyo 1 min walk from Metro Omotesando Station Research Institution Research Institute of Project Design Affiliated Organization Research Laboratory of Project Design • Conducting Project Research and seminars Publishing Department ・Monthly“Project Design” and other books Established April 2012
- 5. Recruting 30 WorkingGraduateStudents For April 2015 Enrollment
- 6. The Power ofProject Design is the Power to Open Up the Future MBA allowsa business person to acquire management skills however, are such skillsthe priority in starting a business project? Given how the world is changing in high speed, the needs of customers are also changing at the same rate. In times like this we are expected to respond and adapt in a timely manner. What is in need are the skillsto construct ideas and concepts that captures social needs. These skillsare not offered in MBA but at the GraduateSchool of Project Design.
- 7. Existing MBA programextracts data from the past to identify phenomena that are striking, and stock-piles case studies as business empirics. However this approachis insufficientin designing a new project. It is the power to foresee and envisionthe needs of the future that is required for the modern day project leader with a creative mind to conceptualize and implement new project design. The idea behindproject design is to link practice and theory. As the only graduate school in Japanthat offers a degree in project design, we engage in rigorous coaching and conduct research on conceptual vision making and designing projects.
- 8. GeneralistIntensificationofExpertise↓Specialist Business Flow → MPD MBA Idea/conceptualvision Comparisonbetween MPD and MBA (conceptual diagram) Analysis & Optimization
- 9. The Scope ofMBA (Research, planning,management, and making) Utilizes past case studies Beyond the Scope of MBA (Idea and ConceptualVision Making) Power to envisionthe future, requires visionary skills, and cannot be appliedusing past case studies
- 10. 事業構想の枠組みと流れ ideation, inspiration, imagination • Idea •Epiphany • Awakening • Detecting/Finding Conceptual Vision Making • knowledge and wisdom brainstorming • Empirical case analysis • Collecting necessarily information Field Research • Receiving Comments • Collecting feedbacks Conceptual Plan Making • Verifying management resources • Marketing strategy • To seek out customers and clients by conducting surveys and preliminary investigations Communications • Making presentations to: internal/external stakeholders • Lucid explanations • Marketing Communications The Framework and the Flow of ConceptualVision Making Project Design Finding the ‘seeds’ of necessities in society
- 11. Prospective Students Business persons incharge of new projects Business successors Business persons aspiring regional development/revitalization Entrepreneurs
- 12. Research Department of ProjectDesign Training for Project Design Specialist Basic Training Contents
- 13. The Graduate Schoolof Project Design is aimed to train business persons aspiring to start a project that is creative, innovative, and ground breaking. 2 year Master Course Campus located in central Tokyo, Minami-Aoyamadistrict. 1 min from Omote-Sando Metro. Offers in small class sizes of 30 students per grade.
- 14. Graduate School ofProject Design Publishing Department Media for Innovators
- 16. Research Institute ofProject Design A Platform for Industry-Academia Collaboration
- 17. Project Research Industry-Academia CollaborationPlatform Designing a Company’s New 研究員 研究員 研究員 研究員 研究員 研究員 研究員 Researcher Professor Guest Lecturers Research Topic Epiphany, Realization, co-creation • 10-15 Researchers • 1 Appointed Professor • Multiple Guest Lecturers • Twice per month Regular Meetings held • 4 hours per meeting • Duration 1 year 研究員という身分で、 自社の事業構想を構築 事業構想大学院大学事業構想研究 所の研究員という立場が付与され ます。大学院主催のセミナーへの 参加、図書室やサロンなどの施設 の活用をしながら、自社の事業構 想を考え抜き、研究員同士や教授、 ゲスト講師などさまざまな立場か らの意見や助言を交わしながら、 実現性が高く魅力的な構想を構築 していきます。また、担当教授と は緊密に個別相談など年間を通じ て連携を図ります。本気で考えて いく時間と環境が、次期幹部とし て真の資質を磨いていくことに繋 がります。 Students acquire skills to be innovative,and skills to raise the literacyon project design. The aim is to train studentswho can construct new business design. Researcher Researcher As a researcher, the student will construct a project design for his/her company
- 18. Idea Concept StrategyAction DegreeofFreedom
- 19. Idea Concept StrategyAction Freedom Resourceallocation Upper process is more important Focusing on upper process of business design
- 20.
- 21. Innovator’s DNA ①The skillto combine The four skill to discovery are: ②power of questioning (query power) ③power of observing ④power of networking ⑤power of Experimenting
- 22. The skill tocombine • The Medici Effect • Einstein “Creative thinking is to play with combinations” • The more blocks of ideas you have, the more combinations you produce
- 23. Power of Question •”Why does a computer need a fan?” • power to question; the query power • Q/A Ratio • Question storming, Question conference is good to define a problem and improving skills of questioning.
- 24. Power of Observation •Everything becomes the subject of observation • Customers, product, service, enterprises, technologies • Mackintosh –through the power of observation was born at Zerox PARC •
- 25. Power of Networking •Innovators come from diverse background and holds a wide range of networks • Collecting information on its idea, and spend a great deal of time in speculating and discussing its idea • Contacting external specialist
- 26. Power of Experimenting •Always challenge and try new things • Experiment under hypothetical settings • Challenge experimentally • Aim beyond material challenges • Acquire new skills • Decompose products
- 27. Model of Innovator’sDNA Object against the current situation Taking Risks Power of question Power of observation Power of networking Power of Experimenting Skill to combine
- 28. How to makeInnovation • User-centered Approach • Technology centered Approach • Business model Innovation All are important, but don’t follow project development process.
- 29. Our approach Idea based innovation Inspirationbased Innovation Imaginationbased Innovation StrategicVisioningGo to fieldwork!
- 30. Whole Systemof ProjectDesign Creating Future (Future Life Style) Vision (what you will create or provideto societ) Resources (Human, Organization, Material, Information) Technology (Innovation, Disruptive Innovation, Domain) Value (User, social, functional, sentimental) Business Mechanism (Business model, Management, Marketing) WHY? WHAT? HOW?
- 31. Ideation Innovation • Creatingsomething new by strategic process • Using frameworks and patterns to create new by combination -Innovation Pattern -Contradiction and Integration
- 32. Area/Field of Novelty •Users (experience, new users, improved access) • Values (rational, emotional, social) • Resources (labor, information/intellectual property, material resource) • Mechanism (business model, IT, operation) • Technology (anew, combining the existing, destructive) • Environment (area, rules, countries)
- 33. Users • New userexperience • Discover and develop new users • Finding neglected users • Improving user access
- 34. Values • Rational Values(profit, and enjoying the benefit of function) • Emotional Values (passion, aesthetics) • Social Values (solving social agendas, enhancing social systems and pursuing sustainability)
- 35. Resources • Labor (newlabor force, utilizing diverse labor force, robots) • Information, intellectual property (knowledge, know-hows, patent) • Physical resources (material, processed goods) • Energy
- 36. Mechanism • Business model •Management style • IT • Operation • Logistics • Organization • Finance • Sales and marketing
- 37. Technology • New technology(development of new technology) • Shuffling of technologies (combinations of existing technology) • Unexpected utilization • Destructive technology (in affordable price)
- 38. Environment • Field (industry,category) • Rules (business practice, law regulations, rules) • Countries • Relationship between stakeholders
- 39. Innovation Pattern • BusinessDomain × Pattern • Pattern -SCAMPER -TRIZ -Innovators thinking
- 40. S Substitute 何を代用することができるか？誰を？他にないか？ 他の能力に替えられないか？ 他の場所はどうか？他のやり方はないか？代わりにどんなものがあるか？ 他の手順はないか？ C Combine どんなアイデアを結びつけられるか？目的を結びつけることができるか？ この仕分け方はどうか？混ぜたり、化合したり、アンサンブルは？ 部分同士を結びつけると？他にどんなものを一緒にできるか？使いみちを増やすため には何をくっつければいいか？魅力的なもの、正反対のものをくっつけたら？ AAdapt 他に似たものはないか？これから他の考えが思いつかないか？ 過去に似たものはなかったか？何か真似することができないか？誰かを見習うことはで きないか？他のアイデアは取り入れられないか？このコンセプトを違う状況に置くことが 出来ないか？この分野以外のもので何か取り入れられないか？ M Modify Magnify 何を拡大できるだろうか？大きくしたり、引き伸ばしたりできるだろうか？誇張したり、大 袈裟に言ったりできるだろうか？何か付け加えられないか？時間や力、高さは？頻度 は？特徴は？何か付加価値を与えられるだろうか？複製できるところはないか？どこを 修正できるか？新しい工夫はあるか？意味、色、形、動き、音、香り、形態、形状を変え たら？名前を変えたら？ P Put to other use 他にどんな使い道があるか？そのままで使える新しい用途はないか？ 修正したら他の使い道がうまれないか？他にどんなものが出来るだろうか？ 拡張したら？他の市場では？ E Eliminate or minify もっと小さくなったらどうなるだろうか？何を省けるか？分割できないか？裂くことができ ないか？控えめに表現したら？簡素化できないか？縮小版は？濃縮版は？引き算でき ないか？削除できないか？そのルールはなくせないか？不必要なものはないか？ R Reverse or Rearrange どんな再編をすればよいだろうか？構成要素を交換できないか？他の並べ方はない か？原因と結果を入れ替えたら？スピードを変えてみたら？スケジュールを変えてみた ら？肯定・否定をいれかえたら？反対にあるものは何か？否定的なものは何か？回転 させたら？後ろ向きに考えてみたら？役割を逆転させたら？予想と反対だと？
- 41. お題 ヒト 資源 仕組み技術 価値 環境 S C A M P E R
- 42. Innovators Thinking • AnalyzingInnovators thinking pattern Process プロセス Input 情報 知識 体験 Output アイデア 発明
- 43.
- 44. 発想を因数分解する Personal Computer ＝ Main Frame ×Individually Owned 思考のパターン
- 45.
- 46. • You canfind similar patterns in many innovation • Try to analyze your success and your domain’s success • Innovator game - Thinking like innovators such as Airbnb, Uber, Amazon, Google, Oriental rand, Hoshino Resourt, Apple…
- 47. Finding the Contradiction SafetyHighLow ProductivityLowHigh
- 48. Transcending the Contradiction SafetyHighLow ProductivityLowHigh White space
- 49.
- 50. Imagination based Innovation •Starting from WHY • Making vision and imagine future life style you will be creating • Core approach: Backcasting
- 51. Backcasting: Thinking fromthe Future Backcasting Current Stage Forecasting Ideal Future Expected Future
- 53. The Words ofAlan Kay The best way to predict the future is to invent it.
- 54. • The foundingfather of Personal Computers • The Diagram shows how he envisioned the future of PC in 1972
- 55. Ideal future Probable future APersonal Computer for Childrenof All Ages.
- 56. The case ofSony • Envisioned a future where radio becomes portable
- 57. Applied to One’sCareer Plan… Predictive Thinking Currentskills and resources Currentskills ＋α CurrentResources＋α What he/she is likely to become
- 58. Self-Career Examination through Backcasting RequiredSkills and Resources （necessarilyskills）－（currentskills） ＝ skills that need to be acquiredor obtained When thinking about skills that is needed, it must not presupposeits current skills. Do not base your thinking on uncertain matters. Currentskills and resources
- 59. General Framework ofBackcasting ② Current and the Past Finding its Identity Confirming its Mission ② Predictive Future PEST Analysis and Future Scenarios ① Ideal Future Constructing Vision and Concepts ③ Finding Gaps and Solutions Implementing Visions into Action Plans ④ Back Calculation Non-linear Program OrganizationalLearning Prototyping
- 60. Backcasting is theCreation of ‘Exit’ (Exit Strategy) • Backcasting has a policy implication on Japan’s Product and Research Development that contains no exit strategy • Optimal route is easily envisioned from the exit
- 61. Backcasting is Vision Making •Where there is vision, there is evolution • Vision attracts people
- 62. Backcasting is Idea Making •Different scenery lies at the top of the mountain • You can also find a new route that is left untouched • You can also discover new resources
- 63. Backcasting is Story Making •Offer experience by making a story • Make a story that differentiates from competitors
- 64.
- 65. Backcasting case ofKamiyama Town ② Current Situation ① Ideal Future ④ Solution ③ Gap
- 66. Example: Establishing ‘Regional CooperationSystem’ Existing discussion may include: ○Increase in the excess burden if the system is introduced ○Bad reputationprohibitsregionalcooperationbetween for example, hospitals ○Reluctanceto change the existing system ○The belief that the new system will not make a difference prohibitsthe new
- 67. Backcasting example forRegional Cooperation ② Current Situation ① Ideal Future ④ Solution ③ Gap
- 68. How Backcasting Flows 1.Envision your ideal future 2. Acknowledge your present situation and predict the future 3. Find the gap 4. Prioritize and find a solution
- 69. Why do weneed to build future visions? • The foundation of futuristic thinking is to build on ‘future visions’ • Vision is a definition that answers the following question; ‘what are we going to create?’
- 70. Vision is Free!! •Good vision attracts - myself (motivation) - members (team building) - customers (marketing & branding) - idea (back casting) - stakeholders (alliance strategy) - investment (get money!)
- 71. One example ofenvisioning Future Homes
- 72.
- 73. The Future of‘Living’ • Living together with someone • Living in two places • Living in places outside of homes Thinking in terms of: ‘noun’ –makes us think about its function ‘verb’ –makes us think about its experience (or lifestyle)
- 74. Dialogue about thefuture with people at present: Thinking about the ‘verbs’ used to describe ‘living’ • living • working • playing • curing • buying • being cared • moving • raising • learning • healing • connecting • dying • sleeping • loving • supporting • helping • eating • making • earning • talking • listening • leaving • drinking • riding etc.
- 75. Thinking using ‘verbs’ •Helps to image the ‘subject’ It helps to envision the ideal future in detail It can help imagine the future persona, and think about the ideal lifestyle per persona. • It connects to envisioning the ‘lifestyle’ • Thinking in ‘verbs’ serves as the last frontier
- 76.
- 78. Creating Future LifeStyle Verb Common Practices Uncommon Practices Future Trend ( Society, Technology, Value) Future Life style
- 79. Creating Future LifeStyle Verb Common Practices -Agriculture is labor intensive -Agriculture is unfashionable Uncommon Practices Future Trend ( Society, Technology, Value) Future Life style
- 80. Creating Future LifeStyle Verb Common Practices -Agriculture is labor intensive -Agriculture is unfashionable Uncommon Practices -Agriculture is creative cluster -Agriculture is fashionable Future Trend ( Society, Technology, Value) -back to nature movement Future Life style
- 81. Creating Future LifeStyle Verb Growing Common Practices -Agriculture is labor intensive -Agriculture is unfashionable Uncommon Practices -Agriculture is creative cluster -Agriculture is fashionable Future Trend ( Society, Technology, Value) -back to nature movement Future Life style Farmer is Future creater, Fashionable… You can show your image graphically