7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social

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Clara Shih, CEO of Hearsay Social, discusses 7 habits of highly successful social marketers. She outlines the habits which include establishing a home base on social networks, claiming business pages, getting local to drive sales, integrating social media across marketing campaigns, learning new social media metrics, corralling the chaos of multiple social networks, and preparing for the future of social media. Shih emphasizes the importance of these habits for social media marketing success.

Technology Business

7 Habits of Highly Successful Social Marketers

Clara Shih
CEO of Hearsay Social and Author, The Facebook Era

@clarashih @hearsaysocial #adtech

Who I am

1B+
Social network users
Founded software
company Hearsay
Social to serve
“national/local” brands

Wrote bestselling book
about social media for
marketing “ Faceforce kickstarts
the social business
Created 1st business app movement ”
app on Facebook
— Forrester Research
November 2007

2004 2005 2006 2007 2008 2009 2010 2011
@clarashih @hearsaysocial #adtech

Tweet this keynote

@clarashih
@hearsaysocial
#adtech

@clarashih @hearsaysocial #adtech

Welcome to the Social Era

800M+ users!

200M+ users!

130M+ users!

40M+ users!

10M+ users!
2004 2005 2006 2007 2008 2009 2010 2011

@clarashih @hearsaysocial #adtech

Entering the year of social marketing execution

2009-2010 2011-2012
% of Fortune Global 100 Companies with
65%

73.5%
54%
50%

of US companies consider
social media a top priority 33%
2010 CMO Survey
Forrester Research

Source: Burson-Marsteller Communications Group, 2011

@clarashih @hearsaysocial #adtech

Where are you on the social media maturity curve?

@clarashih @hearsaysocial #adtech

Where are you on the social marketing maturity curve?

4. Get Local!

3. Engage!

2. Respond!
1. Monitor!

@clarashih @hearsaysocial #adtech

7 Habits of Highly Successful
Social Marketers

@clarashih @hearsaysocial #adtech

Habit 1: Establish home base

@clarashih @hearsaysocial #adtech

Habit 2: Claim your pages

@clarashih @hearsaysocial #adtech

Habit 3: Get local to drive sales

@clarashih @hearsaysocial #adtech

Habit 4: Integrate social media across marketing mix

@clarashih @hearsaysocial #adtech

Habit 5: Learn and live by the new metrics

Clicks SEM EdgeRank Likes
CPC SEO Ampliﬁcation Engagement
Rate Rate
CPM PageRank
CPA Comments Tweets
Posts Retweets

@clarashih @hearsaysocial #adtech

Habit 6: Corral the chaos

@clarashih @hearsaysocial #adtech

Habit 7: Prepare for the future

@clarashih @hearsaysocial #adtech

Remember your habits

Download slides and
read the rest here:
blog.hearsaysocial.com

@clarashih @hearsaysocial #adtech

Thank you

Stay in touch Book signing immediately to follow
Clara Shih Take escalator up to Level 2 bookstore
@clarashih
clara@hearsaysocial.com

Book
signing

@clarashih @hearsaysocial #adtech

Stay in touch

Clara Shih, CEO and Founder

@clarashih

Hearsay Social on social:

linkedin.com/company/hearsay-social

facebook.com/hearsaysocial

@hearsaysocial

@clarashih @hearsaysocial #adtech

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7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social

1. 7 Habits of Highly Successful Social Marketers Clara Shih CEO of Hearsay Social and Author, The Facebook Era @clarashih @hearsaysocial #adtech

2. Who I am 1B+ Social network users Founded software company Hearsay Social to serve “national/local” brands Wrote bestselling book about social media for marketing “ Faceforce kickstarts the social business Created 1st business app movement ” app on Facebook — Forrester Research November 2007 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech

3. Tweet this keynote @clarashih @hearsaysocial #adtech @clarashih @hearsaysocial #adtech

4. Welcome to the Social Era 800M+ users! 200M+ users! 130M+ users! 40M+ users! 10M+ users! 2004 2005 2006 2007 2008 2009 2010 2011 @clarashih @hearsaysocial #adtech

5. Entering the year of social marketing execution 2009-2010 2011-2012 % of Fortune Global 100 Companies with 65% 73.5% 54% 50% of US companies consider social media a top priority 33% 2010 CMO Survey Forrester Research Source: Burson-Marsteller Communications Group, 2011 @clarashih @hearsaysocial #adtech

6. Where are you on the social media maturity curve? @clarashih @hearsaysocial #adtech

7. Where are you on the social marketing maturity curve? 4. Get Local! 3. Engage! 2. Respond! 1. Monitor! @clarashih @hearsaysocial #adtech

8. 7 Habits of Highly Successful Social Marketers @clarashih @hearsaysocial #adtech

9. Habit 1: Establish home base @clarashih @hearsaysocial #adtech

10. Habit 2: Claim your pages @clarashih @hearsaysocial #adtech

11. Habit 3: Get local to drive sales @clarashih @hearsaysocial #adtech

12. Habit 4: Integrate social media across marketing mix @clarashih @hearsaysocial #adtech

13. Habit 5: Learn and live by the new metrics Clicks SEM EdgeRank Likes CPC SEO Ampliﬁcation Engagement Rate Rate CPM PageRank CPA Comments Tweets Posts Retweets @clarashih @hearsaysocial #adtech

14. Habit 6: Corral the chaos @clarashih @hearsaysocial #adtech

15. Habit 7: Prepare for the future @clarashih @hearsaysocial #adtech

16. Remember your habits Download slides and read the rest here: blog.hearsaysocial.com @clarashih @hearsaysocial #adtech

17. Thank you Stay in touch Book signing immediately to follow Clara Shih Take escalator up to Level 2 bookstore @clarashih clara@hearsaysocial.com Book signing @clarashih @hearsaysocial #adtech

18. Stay in touch Clara Shih, CEO and Founder @clarashih Hearsay Social on social: linkedin.com/company/hearsay-social facebook.com/hearsaysocial @hearsaysocial @clarashih @hearsaysocial #adtech

7 Habits of Highly Successful Social Marketers, Clara Shih, CEO, Hearsay Social

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