SlideShare a Scribd company logo
A project by:

 Paola Berardi
Chiara Cingottini
 Juliette Poggi
  Yifei Zhang
CONCEPT #1
The first concept intends
to get closer to the reader,
to gain his attenction as cinema does,
to reveal uniqueness, like scenic design.
Image carousel
Selection of the most characteristic images
from Piccolo Teatro web archive.
Despite the huge amount of material
it contains, the archive is generally not valued.
video/trailer
A short video captures
reader’s attention and
approach to the play,
with a method more similar
to the world of cinema..
depth study
The button is connected to the art
director website, in particular the page
that deepens his theater works.
HOME PAGE
Link to the Piccolo web page
that describes the play
CONCEPT #2
The second concept intends
to offer a service to the customers
who wants to view the planning
and the available places,
to buy the ticket and save the date.
Three buttons
To quick know which play you can see,               The button connects to the
buy the tickets directly from the Piccolo website   buy-ticket online web page
and save the date on your mobile device.            of Piccolo Teatro and save the event
                                                    on the calendar of your mobile
                                                    device.




                                                    The button signals a sold out event.




                                                    The button indicates an event
                                                    that has already taken place.
CONCEPT #3
The third concept intends
to focus the attention on the characters,
one of the most important drama elements,
and to highlight their peculiarity.
characters
To deepen the play in an alternative way.
Discover the curiosity about the characters:
their roles, their customs ...
... selecting one of them you can access
to the descriptive card of the character.
In this case, Jing: a character
from the Peking Opera.
Laosheng    Wusheng


                      Sheng

                      Esistono tre tipologie di Sheng:
                      Laosheng, uomo anziano, generalmente un alto
                      ufficiale, con barba scura o bianca a seconda
                      dell’età, indossa abiti con disegni di dragoni.
                      Un tipo di laosheng è lo hóngsheng, uomo anziano
                      dal viso dipinto di rosso, che spesso rappresenta
                      il dio cinese della guerra.
                      Xiaosheng, uomo giovane, che canta con una voce
                      armoniosa e molto artificiale, motivo per cui spesso
Xiaosheng             il ruolo è ricoperto da donne.
                      Wusheng, uomo esperto di arti marziali,
                      la cui teatralità è centrata soprattutto sull’uso
                      delle tecniche acrobatiche.

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Gruppo 8 // Piccolo Teatro

  • 1. A project by: Paola Berardi Chiara Cingottini Juliette Poggi Yifei Zhang
  • 2. CONCEPT #1 The first concept intends to get closer to the reader, to gain his attenction as cinema does, to reveal uniqueness, like scenic design.
  • 3.
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  • 5. Image carousel Selection of the most characteristic images from Piccolo Teatro web archive. Despite the huge amount of material it contains, the archive is generally not valued.
  • 6. video/trailer A short video captures reader’s attention and approach to the play, with a method more similar to the world of cinema..
  • 7. depth study The button is connected to the art director website, in particular the page that deepens his theater works.
  • 8. HOME PAGE Link to the Piccolo web page that describes the play
  • 9.
  • 10. CONCEPT #2 The second concept intends to offer a service to the customers who wants to view the planning and the available places, to buy the ticket and save the date.
  • 11.
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  • 13. Three buttons To quick know which play you can see, The button connects to the buy the tickets directly from the Piccolo website buy-ticket online web page and save the date on your mobile device. of Piccolo Teatro and save the event on the calendar of your mobile device. The button signals a sold out event. The button indicates an event that has already taken place.
  • 14. CONCEPT #3 The third concept intends to focus the attention on the characters, one of the most important drama elements, and to highlight their peculiarity.
  • 15.
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  • 17. characters To deepen the play in an alternative way. Discover the curiosity about the characters: their roles, their customs ...
  • 18. ... selecting one of them you can access to the descriptive card of the character. In this case, Jing: a character from the Peking Opera.
  • 19. Laosheng Wusheng Sheng Esistono tre tipologie di Sheng: Laosheng, uomo anziano, generalmente un alto ufficiale, con barba scura o bianca a seconda dell’età, indossa abiti con disegni di dragoni. Un tipo di laosheng è lo hóngsheng, uomo anziano dal viso dipinto di rosso, che spesso rappresenta il dio cinese della guerra. Xiaosheng, uomo giovane, che canta con una voce armoniosa e molto artificiale, motivo per cui spesso Xiaosheng il ruolo è ricoperto da donne. Wusheng, uomo esperto di arti marziali, la cui teatralità è centrata soprattutto sull’uso delle tecniche acrobatiche.