The Wall Street Journal uses interactions on its online platforms to generate content for its print publication. An economics survey conducted online led to a monthly feature in the print paper. A "best of" compilation from a law blog became a regular print feature. Posts and comments from "The Juggle" blog appeared in print. Reader comments on the "Cubicle Culture" blog helped drive future print columns.

1. Bill Grueskin
Managing Editor, Wall Street Journal Online
March 30, 2007

2. Reverse Publishing at WSJ:
Online Interactions Showcased in Print

3. Online Economics Survey –
Leads to Monthly Feature in A Section

4. Law Blog –
“Best of” Compilation is Regular Feature in Print

5. “The Juggle” blog –
Posts and Reader Comments Appear in Print

6. Cubicle Culture –
Reader Comments Drive Future Print Columns

7. Cubicle Culture –
Reader Comments Drive Future Print Columns