Mao Zedong consolidated authoritarian control over China after 1949 through mass mobilization campaigns and propaganda that promoted his cult of personality. Campaigns like the Three Antis and Five Antis targeted private businesses and government officials to eliminate opposition. Strict censorship and thought reform ensured people supported Mao's policies. The Hundred Flowers Campaign briefly allowed criticism but was followed by a crackdown. Mao maintained power through the Communist Party and Cultural Revolution until his death in 1976.