Gene Duvernoy, President of Forterra, presents hot-off-the-press findings from research by a national research firm, designed to help our region’s leaders create communications that meaningfully speak to people’s values and priorities thereby compelling them to care more, invest more and act more in issues of smart growth and healthy density in our region.
JIRA Structure - The Issue Organizer
by ALM Works for JIRA
Enterprise-level nástroj pro organizaci JIRA issue s multi-level, cross-project issue hierarchií.
Živé demo JIRA Structure: http://almworks.com/structure-demo
Je vhodný na vytváření a visualizaci struktur JIRA issue a vazeb mezi nimi, dostanete z něj i jednoduché reporty formou sumarizace čísel v definovaných sloupcích. Výhodou je, že struktury jsou virtuální, tedy JIRA issue může být zařazeno do několika struktur a vy si můžete přepínat pohledy.
Junio 26 de 2015
Establece las normas de etiquetado de alimentos que deberán cumplir los fabricantes. (Advertencia: La ley regirá desde el 27 de junio de 2016, según lo establece el Reglamento Sanitario de los Alimentos.
Current knowledge of the transversity quark distribution function, or how transversely polarized quarks are distributed in a transversely polarized proton?
Craig Benjamin gave this presentation to our community group - Sustainable Queen Anne (Seattle). Craig is a Master in Public Administration and has a Certificate of Environmental Management, both from the Evans School of Public Affairs, Univ. of Wash. Craig holds a B.A. in Public Policy from Washington & Lee Univ. Craig serves on the city of Seattle’s Neighborhood Plan Advisory Committee and Bicycle Advisory Board. He is employed by Cascade Land Conservancy in Seattle (2009).
Cities are becoming the most prominent context for social change in the world today, and they offer exciting opportunities for participative governance. A model of “systematic civic stewardship” frames the city as community-based, action-learning system. Leaders play key roles in neighborhood teams focused on local challenges (graduation rates, health outcomes, etc.), while learning and working with peers via city-wide communities of practice. We have much to learn about learning systems in any context—understanding how they work in communities and cities draws on organization experience and provokes new insights.
JIRA Structure - The Issue Organizer
by ALM Works for JIRA
Enterprise-level nástroj pro organizaci JIRA issue s multi-level, cross-project issue hierarchií.
Živé demo JIRA Structure: http://almworks.com/structure-demo
Je vhodný na vytváření a visualizaci struktur JIRA issue a vazeb mezi nimi, dostanete z něj i jednoduché reporty formou sumarizace čísel v definovaných sloupcích. Výhodou je, že struktury jsou virtuální, tedy JIRA issue může být zařazeno do několika struktur a vy si můžete přepínat pohledy.
Junio 26 de 2015
Establece las normas de etiquetado de alimentos que deberán cumplir los fabricantes. (Advertencia: La ley regirá desde el 27 de junio de 2016, según lo establece el Reglamento Sanitario de los Alimentos.
Current knowledge of the transversity quark distribution function, or how transversely polarized quarks are distributed in a transversely polarized proton?
Craig Benjamin gave this presentation to our community group - Sustainable Queen Anne (Seattle). Craig is a Master in Public Administration and has a Certificate of Environmental Management, both from the Evans School of Public Affairs, Univ. of Wash. Craig holds a B.A. in Public Policy from Washington & Lee Univ. Craig serves on the city of Seattle’s Neighborhood Plan Advisory Committee and Bicycle Advisory Board. He is employed by Cascade Land Conservancy in Seattle (2009).
Cities are becoming the most prominent context for social change in the world today, and they offer exciting opportunities for participative governance. A model of “systematic civic stewardship” frames the city as community-based, action-learning system. Leaders play key roles in neighborhood teams focused on local challenges (graduation rates, health outcomes, etc.), while learning and working with peers via city-wide communities of practice. We have much to learn about learning systems in any context—understanding how they work in communities and cities draws on organization experience and provokes new insights.
HUD Sustainable Communities Learning Network Jobs Convening #SCLNjobsKristin Wolff
Slides from opening plenary, featuring Sandra Witt (@calendow), Virginia Hamilton (@USDOL), Martha Hernandez (@fundgoodjobs), and Jack Madana (@codeforamerica). Vinz Koller & Kristin Wolff (@social_policy) and Sujata Srivastava (Strategic Economics) served as hosts.
The Livability Economy - People, Places and ProsperityAllyson Brunette
Livable Communities provide a host of advantages that enhance the quality of life of residents, the economic prospects of businesses and the bottom lines of governments. The Livability Economy shows how livability initiatives contribute to improved economic performance and a more vibrant, desirable and competitive environment for housing and commercial investment. This workshop focuses on design factors that feature livability outcomes that benefit older adults and people of all ages. Examples of some of the most common tools and treatments for creating age-friendly environments will be presented — from the least-expensive, short-term wins to dramatic changes and long-term initiatives. All of the proposed transformations are expected to create a return on investment by increasing business income, property values and new development; decreasing vehicle crashes, pedestrian injuries and fatalities; reducing medical costs; and improving air quality and overall public health. In addition, AARP’s new tool, the “Livability Index” will be presented which measures the quality of life in American communities across multiple dimensions: housing, transportation, neighborhood characteristics, environment, health, opportunity, and civic and social engagement.
2017 Open Space Conference - Communications: Building a Bridge Between Messag...OpenSpaceCouncil
*Please note that animations in this presentations are not visible when viewed through Slideshare.
Communications: Building a Bridge Between Message Research and Delivery - Breakout Group (2)
- Deb Callahan, Executive Director, Bay Area Open Space Council (Moderator)
- Liz Deering, Communications Director, Conservation Minnesota
- Robin Pressman, Consultant, Robin Pressman Consulting
- Dave Metz, Partner, Fairbank, Maslin, Maullin, Metz & Associates (FM3)
These panelists spoke at the 2017 Open Space Conference, Eyes on the Horizon, Boots on the Trail on May 18, 2017 at the Craneway Pavilion in Richmond, CA. More info on the Bay Area Open Space Council's website: http://openspacecouncil.org/community-events/conference/
Planning Ahead for Aging: Age-Friendly Communities and RegionsRPO America
During the 2022 NADO Annual Training Conference, Rebecca Delphia shared an update about AARP information and resources that support Planning Ahead for Aging.
Similar to Growth: What our region thinks and how we need to talk about it (20)
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...Open Access Research Paper
Micro RNAs (miRNAs) are small non-coding RNAs molecules having approximately 18-25 nucleotides, they are present in both plants and animals genomes. MiRNAs have diverse spatial expression patterns and regulate various developmental metabolisms, stress responses and other physiological processes. The dynamic gene expression playing major roles in phenotypic differences in organisms are believed to be controlled by miRNAs. Mutations in regions of regulatory factors, such as miRNA genes or transcription factors (TF) necessitated by dynamic environmental factors or pathogen infections, have tremendous effects on structure and expression of genes. The resultant novel gene products presents potential explanations for constant evolving desirable traits that have long been bred using conventional means, biotechnology or genetic engineering. Rice grain quality, yield, disease tolerance, climate-resilience and palatability properties are not exceptional to miRN Asmutations effects. There are new insights courtesy of high-throughput sequencing and improved proteomic techniques that organisms’ complexity and adaptations are highly contributed by miRNAs containing regulatory networks. This article aims to expound on how rice miRNAs could be driving evolution of traits and highlight the latest miRNA research progress. Moreover, the review accentuates miRNAs grey areas to be addressed and gives recommendations for further studies.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
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Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
Diabetes is a rapidly and serious health problem in Pakistan. This chronic condition is associated with serious long-term complications, including higher risk of heart disease and stroke. Aggressive treatment of hypertension and hyperlipideamia can result in a substantial reduction in cardiovascular events in patients with diabetes 1. Consequently pharmacist-led diabetes cardiovascular risk (DCVR) clinics have been established in both primary and secondary care sites in NHS Lothian during the past five years. An audit of the pharmaceutical care delivery at the clinics was conducted in order to evaluate practice and to standardize the pharmacists’ documentation of outcomes. Pharmaceutical care issues (PCI) and patient details were collected both prospectively and retrospectively from three DCVR clinics. The PCI`s were categorized according to a triangularised system consisting of multiple categories. These were ‘checks’, ‘changes’ (‘change in drug therapy process’ and ‘change in drug therapy’), ‘drug therapy problems’ and ‘quality assurance descriptors’ (‘timer perspective’ and ‘degree of change’). A verified medication assessment tool (MAT) for patients with chronic cardiovascular disease was applied to the patients from one of the clinics. The tool was used to quantify PCI`s and pharmacist actions that were centered on implementing or enforcing clinical guideline standards. A database was developed to be used as an assessment tool and to standardize the documentation of achievement of outcomes. Feedback on the audit of the pharmaceutical care delivery and the database was received from the DCVR clinic pharmacist at a focus group meeting.
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
2. We live in a beautiful place. A place I fell in love with 35 years ago when I drove
my 15 year-old wheezy car to the PNW and the Ravenna neighborhood.
We all know this place is changing quickly – astonishingly so - in ways that are
both welcome and troublesome. Thinking about how we sustain this place must
be a conversation we are having with all our neighbors across the region.
We put together this presentation you are about to watch to expand that
conversation, on the issues important to the PNW. First, we needed to
understand how our neighbors are thinking about growth and then we explored
how to better connect with them around these issues. By speaking to people’s
values and priorities, by telling compelling stories that ring true with what
everyone sees on the ground, each and everyone of us and our neighbors will
invest and act more deeply to sustain this place.
This research was developed by Forterra in partnership with the King County
Council, Puget Sound Regional Council, and Amazon. It grows out of
conversations during spring 20-15 with people who live in King, Kitsap, Pierce
and Snohomish counties.
INTRODUCTION TO THIS PRESENTATION
3. So many of us are doing great work to make sure this place stays healthy and
vibrant. Working on conservation, new ways to build, health care, food access,
transportation. The list goes on.
But we face a tide of challenges from climate change to population growth, from
economic inequity to traffic. We need to get ahead of this rising tide. We need to
work together to make sure that we grow in a way that our region is a better
place for all of us.
We need to foster a common vision where everyone has a stake in our future
and they know their voices truly matter. Our neighbors care a lot about the
quality of life here. They're looking for leadership and vision. They want to be
engaged.
We hope this presentation provides a good starting place.
Thank you,
Gene Duvernoy, President, Forterra
INTRODUCTION TO THIS PRESENTATION
4. CONTEXT
1.
2.
3.
Who is Forterra—why we do what we do?
Local & global forces are profoundly transforming region
Cities – from environment's worst enemy to sustainability’s best friend
• Climate Change
• Population Growth
• Technology
• Economic Shifts
9. To learn what our region thinks
about growth and how we need
to talk about it.
WHY WE DID IT
10. • Sought partners in the research – PSRC,
King County Council, Amazon
• Heart + Mind Strategies
• Pioneered the use of values-based research
HOW WE DID IT
11. THE RESEARCH
Who? Cascade Region Residents
Sample Size N=638
• King County (n=336)
• Kitsap County (n=75)
• Pierce County (n=113)
• Snohomish County (n=114)
Field Dates May 18th – June 1st, 2015
Interview Method Online
Length 20 minutes
Respondent
Criteria
Sample Sourced from online panel.*
Screening Criteria:
Live within King, Kitsap
Pierce or Snohomish counties
At least 18 years of age
Snohomish
King
Pierce
Kitsap
*This survey was designed to be representative on key demographics and geographical dimensions.
13. Pacific Northwest residents enjoy a high
quality of life and have a positive outlook
– well above the national average – we
like the life we have here.
KEY FINDING #1
15. Wrong Track Right Direction Not Sure
Pierce 22%
Kitsap 29%
King 24%
Snohomish 29%26%
24%
20%
19%
45%
51%
51%
58%
Residents of Snohomish county are least likely to believe
things are headed in the right direction, while those in
Pierce county are most optimistic.
THE DIRECTION OF THEIR OWN
COMMUNITY
16. INTERESTED 73%
WE ARE AN ENGAGED PEOPLE
INFORMED 62%
Issues related to quality of life
Interest is higher in King (77%) and Pierce (75%) counties
than in Snohomish (61%) or Kitsap (64%).
20. HOW WE FEEL ABOUT GROWTH
Strictly
managed
or limited
Strongly
encouraged
& fostered
29% 54%17%
Over half of residents agree:
growth should be encouraged & fostered
21. Four personal priorities, two positive and
two negative, dominate the thinking of
Pacific Northwest residents.
KEY FINDING #3
22. TOP 4 PERSONAL PRIORITIES
Diversity & convenience of
our communities
23%
20%
10%
17%
Scenic beauty, outdoor recreation
& healthy environment
High cost of living &
income inequality
Traffic congestion & public
transportation
23. High support for regional vision focusing
on natural land preservation, range of
affordable housing options, with livable,
affordable neighborhoods.
KEY FINDING #4
24. A COMMON VISION NEEDED
72% feel we’re not doing a good job
82% agree it’s important to have a
vision for growth in the region
25. TOP 6 REGIONAL GROWTH STRATEGIES
GROWTH STRATEGIES % AGREE
Making it safe and convenient to walk or bike to
neighborhood stores, businesses, and schools
Preserving and restoring remaining natural areas and
creating more play fields, trails, and park facilities
Encourage a range of housing options that meet the
needs and budgets of residents
Invest in new roadways and road improvements
Providing more public transportation options (bus,
rail, transit)
Protect 1 million acres of working forests (93% of
existing timberland) and farms (85% of current
agricultural lands) and 265,000 acres of shorelines,
natural areas, and parks…
72%
72%
74%
74%
75%
82%
27. ‘Vision’ is the preferred term to use when
communicating a regional plan for the future
followed by ‘action plan’ and ‘strategy.’
‘Vision’ (30%) is the most preferred way to
refer to a regional plan for the future.
28. HOW WE REFER TO OURSELVES
53%
13%
6%
8%
6%
18%
23%
17%
12%
9%
72%
36%
23%
20%
15%
Pacific Northwest
Puget Sound
Western Washington
Greater Seattle
Washington State
PREFERRED REGION NAME
First Choice Second Choice
PACIFIC
NORTHWEST
29. COMPELLING WORDS & PHRASES
Solutions
Special for Generations
to Come
Ideas
Actions
Thoughtfully
Urgent
Environmentally Friendly
Growth
Reconnect
Mutually Supportive
Interdependent
Conserve Farm
& Forest Lands
People & Land
Help Communities
Thrive
Cherishes its Working
& Wild Landscapes
Cherishes Diverse
Communities
Prosperity
Social Well-being
Environmental Quality
Thoughtful
Compromise
Vibrant
Commute for Hours
Conserve
Sustainable
People & Green
Spaces
Livable
Sustainable
Affordability
Conservation
Equality
Land
Fairness
Healthy Environment
30. • “Together we make the difference.”
• “When everyone does a little more,
we can do a lot.”
WHAT GENERATES PUBLIC
SUPPORT AND INTEREST?
34. Cascade Region Pathways 2015
Attributes That Influence Quality of Life
Education
system
Weather
TaxesCost of
living
Jobs
Employment
Variety
to do
Education
system
Infrastructure
Traffic Crime
The people/
Small town
feel
Family friendly/
Strong values
Infrastructure
TrafficIncome
Equality
ATTRIBUTESBENEFITSEMOTIONSVALUES
Scenic
Beauty
Convenience/
Easy Living
Benefits Level
Functional benefit(s) associated with each factor
Attribute Level
Factor that impacts quality of life
Emotional Level
Emotional benefit(s) associated with each functional benefit
Value Level
Personal value(s) supported by the emotional benefit
35. Cascade Region Pathways 2015
Functional Benefits
ATTRIBUTESBENEFITSEMOTIONSVALUES
Emotional Level
Emotional benefit(s) associated with each functional benefit
Value Level
Personal value(s) supported by the emotional benefit
Benefits Level
Functional benefit(s) associated with each factor
Education
system
Children learn
more
Weather
Enjoy
outdoors/rec
TaxesCost of
living
Afford housing/
living
Jobs
Employment
Earn Money/
Money goes further
Variety
to do
Education
system
More choices/
opportunities
Saves time
Infrastructure
Traffic
Roads
safe
Crime
Family safe
The people/
Small town
feel
Family friendly/
Strong values
Sense of
community
Neighbors
help
Infrastructure
Traffic
Saves time
Income
Equality
Scenic
Beauty
Convenience/
Easy Living
36. Cascade Region Pathways 2015
Emotional Benefits
ATTRIBUTESBENEFITSEMOTIONSVALUES
Value Level
Personal value(s) supported by the emotional benefit
Emotional Level
Emotional benefit(s) associated with each functional benefit
Education
system
Children learn
more
Children better
quality of life
Done a good
job
Weather
Enjoy
outdoors/rec
Healthy lifestyle
TaxesCost of
living
Afford housing/
living
Stay in
community
Jobs
Employment
Earn Money/
Money goes further
Variety
to do
Education
system
More choices/
opportunities
Provide for
others
Less stress
Do
more/other
things
Saves time
Infrastructure
Traffic
Roads
safe
Feel safe
Crime
Quality of life
Family safe
The people/
Small town
feel
Family friendly/
Strong values
Sense of
community
Neighbors
help
Better/Improved
community
In control
Spend time w/
family/friends
Mood
effect
Infrastructure
Traffic
Saves time
Income
Equality
Scenic
Beauty
Convenience/
Easy Living
37. Cascade Region Pathways 2015
Complete Map
Education
system
Accomplishmen
t
Children learn
more
Children better
quality of life
Done a good
job
Self esteem
Weather
Enjoy
outdoors/rec
Healthy lifestyle
TaxesCost of
living
Afford housing/
living
Stay in
community
Jobs
Employment
Earn Money/
Money goes further
Variety
to do
Education
system
More choices/
opportunities
Provide for
others
Less stress
Do
more/other
things
Saves time
Infrastructure
Traffic
Roads
safe
Feel safe
Crime
Security
Quality of life
Well being Peace of mind
Happiness
Family safe
The people/
Small town
feel
Family friendly/
Strong values
Sense of
community
Neighbors
help
Better/Improved
community
In control
Freedom
Spend time w/
family/friends
Mood
effect
Satisfaction
Enjoyment
Belonging
Family love
Infrastructure
Traffic
Saves time
Income
Equality
ATTRIBUTESBENEFITSEMOTIONSVALUES
Scenic
Beauty
Convenience/
Easy Living
38. Cascade Region Values: Traffic (23%)
Education
system
Accomplishmen
t
Children learn
more
Children better
quality of life
Done a good
job
Self esteem
Weather
Enjoy
outdoors/rec
Healthy lifestyle
TaxesCost of
living
Afford housing/
living
Stay in
community
Jobs
Employment
Earn Money/
Money goes further
Variety
to do
Education
system
More choices//
opportunitiess
Provide for
others
Less stress
Do
more/other
things
Saves time
Infrastructure
Traffic
Roads
safe
Feel safe
Crime
Security
Quality of life
Well being Peace of mind
Happiness
Family safe
The people/
Small town
feel
Family friendly/
Strong values
Sense of
community
Neighbors
help
Better/Improved
community
In control
Freedom
Spend time w/
family/friends
Mood
effect
Satisfaction
Enjoyment
Belonging
Family love
Infrastructure
Traffic
Saves time
Income
Equality
ATTRIBUTESBENEFITSEMOTIONSVALUES
Scenic
Beauty
Convenience/
Easy Living
Traffic
Congestion
21% 2%23%
Traffic congestion
& public
transportation
39. Traffic Congestion
Nearly a quarter (23%) of residents identify traffic congestion/not
enough public transportation/hard to get around as the area of
most concern for residents.
Traffic congestion/
not enough
public transportation
Too much time to get
where I need to go
Stress
No sense of
well-being
Residents
Cascade
Region
Traffic
Congestion
We want to eat dinner with our
families but traffic has wreaked
havoc with our commutes. Now our
kids are eating before we get
home. Good public transit options
would get us home earlier and take
away the stress knowing kids do
better in school when families eat
together.
40. Cascade Region Values: Scenic Beauty (17%)
Education
system
Accomplishmen
t
Children learn
more
Children better
quality of life
Done a good
job
Self esteem
Weather
Enjoy
outdoors/rec
Healthy lifestyle
TaxesCost of
living
Afford housing/
living
Stay in
community
Jobs
Employment
Earn Money/
Money goes further
Variety
to do
Education
system
More choices/
opportunities
Provide for
others
Less stress
Do
more/other
things
Saves time
Infrastructure
Traffic
Roads
safe
Feel safe
Crime
Security
Quality of life
Well being Peace of mind
Happiness
Family safe
The people/
Small town
feel
Family friendly/
Strong values
Sense of
community
Neighbors
help
Better/Improved
community
In control
Freedom
Spend time w/
family/friends
Mood
effect
Satisfaction
Enjoyment
Belonging
Family love
Infrastructure
Traffic
Saves time
Income
Equality
ATTRIBUTESBENEFITSEMOTIONSVALUES
Scenic
Beauty
Convenience/
Easy Living
Scenic
Beauty
12%
3%
2%
12%
3%
2%
Scenic
Beauty
Outdoor Rec
Health of
Environment
41. Scenic Beauty
Just over one in ten (12%) view the scenic beauty of the region as
having the greatest impact on their quality of life.
Scenic beauty of
the region
Enjoy the
outdoors/recreation
al opportunities
Less stress
Well being/
peace of mind
Residents
Cascade
Region
Scenic
Beauty
We live in an amazing place. We
can wake to Mt. Rainier, hike in
the Cascades and return home to
a sunset over the Olympics. The
water, mountains, trees and our
urban parks are not only
beautiful, they provide a healthier
lifestyle and well being for us all.
42. PUT IT ALL TOGETHER
DNA/PERSONA hopeful, responsible, resourceful, diversity, work together
PERSONAL PRIORITIES
OUR VALUES
WORDS THAT CONNECT
1.
2.
3.
4.
43. Keeping this place special for generations to come is important to each of
us here in the Pacific Northwest. We have much to cherish: the natural
beauty of our landscapes, the breadth and variety of recreational activities
and amenities that enrich our lives, and our people and communities.
Of course with this abundance comes inevitable growth and responsibility.
If we don't plan and prepare for it – if we don’t do a better job – the positive
changes growth can bring will be outweighed by the negative ones – more
and more traffic congestion, not enough transportation options, growing
lack of affordable housing, increasingly higher cost of living and rising
income inequality.
The good news: Pacific Northwesterners are hopeful. We are a resourceful
bunch working hard to reconnect people and place. By focusing on
thoughtful solutions, including environmentally friendly growth that
preserves our natural lands and provides all people with affordable and
livable communities, we can better enjoy the benefits of living here.
Together we can make the difference and sustain this place we love.
PACIFIC NORTHWEST VISIONING NARRATIVE
44. • Developing a communications guide to
share broadly.
• This will allows us to speak with a stronger
common voice and amplify our impact
regionally.
• To move the population to act – vote,
volunteer, donate, live differently, etc.
WHAT FORTERRA IS DOING
This is a draft narrative that others seeking to reach the public on the issues related to smart growth could use to inform their messaging from.
This is a frame. You will do this for the particular story and resolution you wish to speak to.
This is a draft narrative that others seeking to reach the public on the issues related to smart growth could use to inform their messaging from.
This is a frame. You will do this for the particular story and resolution you wish to speak to.
This is the Puyallup Valley east of Tacoma today. If we allow current development patterns to continue, we will further disconnect people from services – driving-up commute times and cost of living, reducing quality of life, sacrificing benefits received from nature, and undercutting our ability to provide local food to our communities.
Resulting in this – a familiar site around much of our nation.
In the 1900s it was the fastest growing city. A century later, 1/3 (40 sq miles) is vacant and derlict.
Let’s learn from Detroit so we don’t become Detroit
Not going to lose the PNW on our watch – we have a choice:
To stay the greatest region – to stay the go to place to live for the next 100 years . . . Or not.
Today, we here are at a disconnect with our residents. This is a communications failure. We can and must do better so we don’t follow in Detroit’s footsteps. We are taking action. Today I’m going to talk about this…
Forterra conducted cutting edge research into how citizens across the four counties think and feel about growth. How are things going here and what do we think about it. This is crucial information if we are going to communicate successfully with the public because what we know:
1. When we talk about issues first through an emotional connect (the values they hold) – we have more success in bringing people along in their thinking.
2. When we talk with a united voice, from the same playbook, we create a more powerful and lasting message that resonates with the public and showcases a
cohesive and effective vision.
Goal of research:
To connect tactics and policy with our citizens’ deepest emotions – their personal priorities and values
Create messaging that speaks to our residents through what they feel and care about
We are a community of wonks; we like to talk about passenger miles, and x and y. We need to connect to our residents with what they feel and care about – this is how we need to speak to our residents.
This is what H+M does. If coke does this to sell coke, then let’s do it for our regional visions.
Once we designed the survey, H+M used the power of having real time, online conversations with people when conducting this research.
Now that I’ve shared how we did it, let’s talk about what we learned.
We like the life we have here and we believe it’s worth keeping.
We like our quality of life. We are optimistic. We hope to keep feeling good about this place.
This is a region that really likes itself, so we have to start our conversation knowing that; acknowledging this. People are happy they are here – its about enhancement. It’s not about how long you’ve lived here, your age, your income or other demographics. This isn’t about new guard or old guard – it appears to go across demographics - age, community type, gender, race.
We are not an apathetic people…we are nobody’s fool – we are engaged.
We have a reservoir of good will here. Overall, people still love this place. 3 to 1 they generally have a positive outlook. BUT if we wait to long, and the negatives start to outweigh the positives, then we won’t be as lucky.
80% of us think growth is inevitable and we need to plan and prepare for it..
(Those in small cities and who are newer to the region are more likely to share this viewpoint while those in small town/rural areas and those who have lived in the region all their lives believe growth is within their control.)
54% of us thinks growth will be a good thing and should be encouraged and fostered.
We need to be less concerned about turning the others. We need to amplify the voice of the 54%.
This is a public that is willing to give us a shot. We can deliver or we can mess-up this opportunity – we must be thoughtful and diligent about it. People are aware of doing growth in a way that doesn’t the issues of a Detroit, an LA or even San Francisco.
The undecided’s – 17% - could move either way. Depends how we talk to them.
LIZA – fix the math and put 17% in the white zone.
Scenic Beauty – we love our outdoors and our healthy lifestyle
We really like where we live – our communities.
Traffic Robs people of time an dability to enjoy our outdoors and communities.
Affordability and inequity makes it difficult to afford to live here.
What we are exploring is moving away from the overall quality of life in the region to peoples individual experiences of their quality of life.
Interestingly, while 3 to 1 feel positive about quality of life here, the top priorities are ones that generate negative feelings.
No surprise here – we know what we like and we know what we don’t like/are unhappy about.
We love the scenic beauty and our landscapes.
We like the diversity and richness of our communities and accessibility to the outdoors.
Here’s what we don’t like – what’s getting in the way of what we like.
We can’t get around – we are gridlocked.
And we can’t afford to live here.
Our residents want a cohesive vision for where we are heading. And their key elements, not surprising, is how we keep our region beautiful and how we are equitable and affordable and better traffic, etc. This finding supports everything Forterra stands for. You can’t just focus on the land you have to include the communities. And vice versa.
We need to emphasize the commonalities. People need to know we have a common vision. See the poor take on it. = we are not talking about it the same way. This is why we did this to begin with – we need to speak with a common voice. We need to speak to their values and emotions. We need to start at the same context.
These were the top six ranked strategies we tested. Each one of these strategies fits into the four priorities we already discussed which shows that people support what is most important to them in their personal lives..
They want to see in this plan that it preserves our scenic beauty, strengths in our already good communities, and solves our traffic and affordability issues. These issues are things people want us to do a better job on.
People are looking for vision. People don’t want a plan – they want a common/shared vision. It’s notable. You can talk about vision – people want it.
We think of ourselves primarily as the Pacific Northwest – this is the term we need to use as people see themselves in this.
We’ve tested words and phrases related to regional visioning that helps us more effectively connect.
Both focus collectively to achieve our common goal. Both focus on working collectively to achieve a common goal. The biggest point we want to make here is that people want to be involved; they want to be engaged.
Let’s bring it all home. Here’s what we paid these guys to do. how do we get from the attributes to what matters to people emotionally – their values; from what we need to do on the ground to how we connect to people emotionally – to really get their attention.
This is how Coca-Cola sells 1.8 billion drinks a day.
I’ve given some hints here, but let’s go deeper.
We are making this investment here to improve congestion so you can get where you really need to go to have a stronger sense of well being. Give me a statement that uses this and pushes something forward. Not a negative – make it a positive.
I’ve shared a lot of information today. What do we do with all this information? How do we put it together? What are we working toward? As I’ve said this was a communications challenge.
We are working on narrative. Whether you are in the business world running a company, are the head of an NGO, are a community organizer, or an elected leader, our goal is the same – to lead on these issues of growth and make sure we regionally have healthy growth that preserves our quality of life.
We can all start with a similar narrative that connects with people and is powerful as long as we keep in mind these four building blocks. Let me show you an example that we put together to serve as a basis.
The idea is that from this ‘unified’ frame (which connects to public’s values and because it is repeated has more resiliency) groups, individuals, biz, etc. can then move to their specific area of interest and factual support.
We all need to be speaking from a similar frame, with similar words.
This is a draft narrative that others seeking to reach the public on the issues related to smart growth could use to inform their messaging from.
This is a frame. You will do this for the particular story and resolution you wish to speak to.
What else is Forterra doing? By putting this kind of research into messaging, and collectively using the same bases for our messaging in order to grab the attention of and then move the public.
We took all this research and we created a narrative that reflected it. It’s a generic narrative that shows how all this research can be applied to a public facing message.
We’ve got to work together on this.
The guide is a resource to help regional organizations and leaders speak more effectively with the public on issues related to regional growth.
Forterra has realized how much the Voices of the region matter. If we are going to move the population to action – vote, volunteer, donate, purchase differently, travel differently, etc. - we have to seriously focus on unifying our messages to impact public will.
Remember Detroit? Let’s grapple with growth so we maintain our sceinc beauty, manage our traffic, etc.
How do we get together to d othis?
We have initiaves but its not just us – we all need to be on board.
Our future depends on the choices we make today. We can grow from this scene of today…
To a scene like this – one where we did not work together to ensure a healthy, livable place for all. Or, we can…
Instead create this – a place we are proud to pass onto future generations. To do this, we need to work together.