3D Valuechains

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Valuechains have become PROFIT CHAINS. Many companies lost the reason the exist. This is my advice to create real VALUEchains

Economy & Finance Business

3D Valuechains Growth through focus and openess Raimo van der Klein http://contributionmarketing.wordpress.com

Motivation ,[object Object],[object Object]

Traditional Valuechain Input Output “ Has become rational Profit Chain”

First Step Seperate each function . A function that the consumer can recognize in the end experience

2nd Dimension Make an open platform from each function. Make it possible for other “customers” to use GROW THROUGH OPENESS Innovation Wholesale Distribution Content Marketing

3rd Dimension Innovation Wholesale Retail Experience Research Distribution Marketing Production Each function needs to contribute value GROW THROUGH FOCUS Easier Better Cleaner Experience

The “Functional Business Block” Function Input/output (efficiency) Value (contribution) Openess (platform)

The “Functional Business Block” Abstract Element It (output, measureable) Me (meaning, true value) We (interaction) Inspired by Daniel Ofman Element can be : Product Employee BU Service

Choosing your FBB ,[object Object],[object Object],[object Object]

Value chain mash-ups Experience The CUSTOMER decides which FBB mash-up he/she will experience

Controling experiences ,[object Object],[object Object],[object Object]

Adding Value creates Margin ,[object Object],[object Object],[object Object],[object Object]

About Author ,[object Object],[object Object],[object Object]

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3D Valuechains

1. 3D Valuechains Growth through focus and openess Raimo van der Klein http://contributionmarketing.wordpress.com

3. Traditional Valuechain Input Output “ Has become rational Profit Chain”

4. First Step Seperate each function . A function that the consumer can recognize in the end experience

5. 2nd Dimension Make an open platform from each function. Make it possible for other “customers” to use GROW THROUGH OPENESS Innovation Wholesale Distribution Content Marketing

6. 3rd Dimension Innovation Wholesale Retail Experience Research Distribution Marketing Production Each function needs to contribute value GROW THROUGH FOCUS Easier Better Cleaner Experience

7. The “Functional Business Block” Function Input/output (efficiency) Value (contribution) Openess (platform)

8. The “Functional Business Block” Abstract Element It (output, measureable) Me (meaning, true value) We (interaction) Inspired by Daniel Ofman Element can be : Product Employee BU Service

10. Value chain mash-ups Experience The CUSTOMER decides which FBB mash-up he/she will experience

11.

12.

13. The Innovation Cycle

14. Power2thePeople

15.

3D Valuechains

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