Planning is critical to the success of every business, but it does not have to be complicated or painful. Catapult Strategic Consulting, LLC offers a simple and user friendly framework for annual goal setting and business planning.

1. P R E S E N T E R
Growth Tactics:
Business Planning for the Busy Executive
Mary-Kathryn Boler
www.CatapultStrategies.com
443.745.1469

2. Growth Tactics:
Concrete Tools and Techniques
 Analyze your business
 Develop strategies to grow
 Predict financial performance
 Manage cash flow
 Be more successful
 Enjoy your business!
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3. Strategic Business Plan
Contents
Executive Summary
Company Description
Market Analysis
Operations
Management
Financial Performance
Appendices
Cash Flow Projections
Summary of Assumptions
Historic Financial Statements
Resumes of Key Personnel
Marketing Materials
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4. Describe Your Company
Business Names:
 Organization’s Legal Name
 Trade Name
 Brand Name(s)
 Related Companies
Legal Issues:
 Legal Form of Business
 Owner(s)
 State in which Incorporated
 Location in which Licensed
 Patents and Trademarks Held
Locations:
 Headquarters
 Other Facilities
 Geographic Areas Served
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Products/Services:
 General Description
 Major Product Lines
 Number of Products
 Significant Competitive
Advantage
Financial Condition:
 Total Sales
 Overall Profitability
 Profitability of Major Product
Lines
 Projected Financial Performance
 Funding Needs
 Anticipated Uses of Funds
Management:
 Founder
 Chairman of the Board
 President
 Other Key Personnel
Stage of Development
 When Company Formed
 Major Milestones to Date
 Development Strategies
 Mission, Gals and Objectives
Limit description to two pages …
focus on what is most important about your business.

5. Analyze the Market
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Industry Trends:
 Description
 Size and Growth Rate
 Seasonality
 Technology
 Government Regulation
 Life Cycle
Strengths Weaknesses
Opportunities Threats
Target Markets:
 Identifiable
 Meaningful Description
 Measurable and Sizable
 Reachable
Competitors:
 Who They Are
 How You Compete
 Potential Future Competition
 Barriers to Entry
 Market Share
SWOT

6. Prioritize Marketing Activities
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7. How Do You Operate?
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 Facilities
 Production Processes
 Labor
 Supply and Distribution
 Order Fulfillment and Customer
Services
 Research and Development
 Technology Needs

8. Define Key Management Roles
 Responsibilities
 Years and Type of
Experience
 Notable Successes
 Education
 Organization Chart
 Hiring Plan
Name and
position
Name and
position
Name and
position
Name and
position
Name and
position
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9. Financial Performance
Historic Financial Performance
 Income Statements and Trends
 Recent Balance Sheet
 Comparison to Industry Norms
Cash Flow Projections
 Revenues
 Expenses
 Profitability
 Critical Changes
 Significant Assumptions
Anticipated Funding Needs
 Amounts
 Uses of Funds
 Repayment Sources
 Proposed Terms
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Are you
profitable?

10. Quantify Your Goals
Products and Services
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Measures
Historic
Performance
Objectives
2015 2016 2017
Range of Prices
Average Price
Product Mix
New Products
Annual Sales

11. Quantify Your Goals
Target Markets
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Measures
Historic
Performance
Objectives
2015 2016 2017
Number of Clients
Ave. Purchase Volume
Purchase Frequency
Market Niches
Marketing Expenditures

12. Quantify Your Goals
Production, Operations and Management
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Measures
Historic
Performance
Objectives
2015 2016 2017
Cost of Goods Sold
Gross Margin
Production Time
Equipment Purchases
Overhead Costs
Owners/Managers
Staff Size
Payroll

13. Quantify Your Goals
Financial Performance
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Measures
Historic
Performance
Objectives
2015 2016 2017
Net Income $
Net Income %
Accounts Receivable
Accounts Payable
Working Capital
Financing

14. Project Cash Flow
The process for projecting cash flow is the same for every business.
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Estimate Revenues
Estimate Direct Costs
Estimate Indirect (Overhead) Costs
Document Assumptions
Assess Risks

15. © Catapult Strategic Consulting, LLC 2015
If one does not know
to which port one is
sailing, no wind is
favorable.
- Lucius Annaeus Seneca