This high level overview will consider the arguments for, as well as against CRM adoption. If you are considering implementing a CRM solution it will explore the steps to take in doing so.

1. #DYNBC15
Thinking about
CRM but not
sure where to
start?
Paul Hasell
Microsoft Dynamics CRM
Pre-sales Consultant

2. #DYNBC15
• What is CRM?
• Life before CRM
• Why CRM Matters
• CRM in a Modern World
• Arguments Against
• Where to Start
Agenda

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What is CRM?
Customer

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Account Contact
What is CRM?
RMCompanyOrganisationGroupIndividualMemberSupporter
x

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What is Microsoft Dynamics CRM?
SalesMarketing Service

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Life
before
CRM
#DYNBC15

7. #DYNBC15
Life before CRM

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Why CRM Matters

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Why CRM matters
Increase
Recurring
Revenue
Improve
Cross-Sell
Opportunities
Improve
Close Rate
Increase
Customer
Satisfaction
Company Growth

10. #DYNBC15
Microsoft Dynamics CRM in a modern world
Mobile
Analytics
Social
Cloud

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I’m not
convinced
It’s too expensiveWe don’t have time
We’re fine without it It looks complicated
#DYNBC15

12. #DYNBC15
It won’t fit our
business model
People won’t use it
We have
remote workers
It won’t talk with
other systems
I’m not
convinced
#DYNBC15

13. #DYNBC15
I’m sold
but where
do I start?
#DYNBC15
Plan
Be realistic Communicate
Integrate

14. #DYNBC15
Thank you for
Listening!
Please find me at the CRM booth for any
questions!

15. © m-hance ltd 2015
#DYNBC15
Thinking about CRM
but not sure where
to start?
Paul Hasell
Microsoft Dynamics CRM
Pre-sales Consultant
m-hance