Grow Minnesota!

 …Support in a “shaky” economy

Detroit Lakes Chamber Economic Summit
               March 2012
What Is Grow MN!?
• Private sector economic development…
   …strategic links to public sector

• MN Chamber sponsored

• 57 local chamber partners…including Detroit Lakes

• 3 parts to the program:
   – Business retention
   – Business assistance
   – Business expansion
Grow Minnesota! Visit – 3 Parts

• Say, “Thank you!”

• Ask, “How can we help your business?”

• Ask, “How to make business environment
  better?”
Why Is Grow MN! Important?
• No one else says, “Thank you.”

• Businesses have more choices than ever
  – Talk directly to the decision maker
  – Learn firsthand re issues & plans

• Businesses expect Chambers to help
  – 25% would turn to chamber of commerce for
    assistance
Grow MN! 2010-2011 Results
• 990 one-on-one business retention visits
   – 136 in Central Minnesota

• 23% are revisits
   – 36 in Central Minnesota

• 122 firms assisted, affecting 4,900 jobs
   – Including 18 in Central Minnesota

• BusinessConnection:
   – 940 on line searches completed
   – 50 email questions answered
Sales -- Last 2 Years
             60.00%

             50.00%

             40.00%
Percentage




             30.00%

             20.00%

             10.00%

             0.00%
                      Increased   Relatively Stable           Decreased       Fluctuated Widely
                                                 Responses

                                    State (N=582)     Central Region (N=97)
Profitability -- Last 2 Years
             40.00%

             35.00%

             30.00%

             25.00%
Percentage




             20.00%

             15.00%

             10.00%

             5.00%

             0.00%
                      Increased   Relatively Stable           Decreased       Fluctuated Widely
                                                 Responses

                                    State (N=541)     Central Region (N=95)
Businesses Creating New
Products in the Last Two Years
               100%

               95%

               90%

               85%
  Percentage




               80%

               75%

               70%

               65%

               60%

               55%

               50%
                      2004-05   2005-06   2006-07     2007-08     2008-09   2009-10   2010-11
                                                    Fiscal Year

                                               State        Central MN
Fastest Growing Markets
                        What is your company's fastest growing market?

               45%
               40%
               35%
               30%
  Percentage




               25%
               20%
               15%
               10%
               5%
               0%




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                                                           Market

                                             Minnesota (N=592)   Central MN (N=93)
Export Sales: Opportunities

• What: high value and/or made-to-order



• Where: look for growing middle class
Expected Job Growth, Next Year
                 (2010-2011 Results)

      Expectation for Employment Changes

                 Minnesota     Central MN

      Increase     40.8%          48.4%

      Stable       51.6%          46.8%

      Unsure        5.5%          3.2%

      Decrease      2.0%          1.6%
                    N=488
Expected Job Growth, Next Year
                70%
                                66%




                60%



                                      52%

                50%
   Percentage




                                                  41%

                40%

                                                                                     2009-2010
                30%
                                            27%
                                                                                     2010-2011
                20%




                10%
                           6%
                      4%
                                                         3%
                                                              2%

                0%

                      Unsure    Stable      Increase    Decrease

                                 Responses                         2009-10 N = 600
                                                                   2010-11 N = 488
Rating Central MN Business Climate

 • What’s working:
   – Housing
   – Energy reliability
   – K12 education
 • What’s not:
   –   Air service
   –   State taxes
   –   Health care cost
   –   Energy cost
Expansions – Next Two Years

• 2010: 147 (25%)      Current Community   66%

                       In MN               15%
• 2011: 198 (29%)
  – 28 in Central MN   Another State       9%

                       Another Country     2%
• Where: 2011
                       Don’t Know          8%
Why Not Central MN?

•   Markets

•   Uncertainty, e.g. permitting, energy $s

•   Workforce
Workforce: A “New Normal”

• Jobs are being created…



• But, they are different…
  …Mismatch of current skills & current openings
Recent Issues Recruiting Employees?
             (2010-2011 Results)




                                   N=667
Key Workers – Still in Short Supply
                                          (2010-2011 Results)

                                            Difficulty Recruiting Employees

                      80%
                      70%
                      60%
    Percentage




                      50%
                      40%
                      30%
                      20%
                      10%
                       0%




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                                                              Job Type

                                                   % Yes - State   % Yes - Central MN
Job Creation Agenda: What
    Grow MN! Visits Suggest?
• Talk to the “customers”
  – They expect it!
  – You can help! E.g. Exporting
• Improve economic infrastructure
  – More workers – right skills
  – Air service: make it an advantage
  – Energy: restore your advantage
Questions?

Grow MN Central Region 2012

  • 1.
    Grow Minnesota! …Supportin a “shaky” economy Detroit Lakes Chamber Economic Summit March 2012
  • 2.
    What Is GrowMN!? • Private sector economic development… …strategic links to public sector • MN Chamber sponsored • 57 local chamber partners…including Detroit Lakes • 3 parts to the program: – Business retention – Business assistance – Business expansion
  • 4.
    Grow Minnesota! Visit– 3 Parts • Say, “Thank you!” • Ask, “How can we help your business?” • Ask, “How to make business environment better?”
  • 5.
    Why Is GrowMN! Important? • No one else says, “Thank you.” • Businesses have more choices than ever – Talk directly to the decision maker – Learn firsthand re issues & plans • Businesses expect Chambers to help – 25% would turn to chamber of commerce for assistance
  • 6.
    Grow MN! 2010-2011Results • 990 one-on-one business retention visits – 136 in Central Minnesota • 23% are revisits – 36 in Central Minnesota • 122 firms assisted, affecting 4,900 jobs – Including 18 in Central Minnesota • BusinessConnection: – 940 on line searches completed – 50 email questions answered
  • 8.
    Sales -- Last2 Years 60.00% 50.00% 40.00% Percentage 30.00% 20.00% 10.00% 0.00% Increased Relatively Stable Decreased Fluctuated Widely Responses State (N=582) Central Region (N=97)
  • 9.
    Profitability -- Last2 Years 40.00% 35.00% 30.00% 25.00% Percentage 20.00% 15.00% 10.00% 5.00% 0.00% Increased Relatively Stable Decreased Fluctuated Widely Responses State (N=541) Central Region (N=95)
  • 10.
    Businesses Creating New Productsin the Last Two Years 100% 95% 90% 85% Percentage 80% 75% 70% 65% 60% 55% 50% 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 Fiscal Year State Central MN
  • 11.
    Fastest Growing Markets What is your company's fastest growing market? 45% 40% 35% 30% Percentage 25% 20% 15% 10% 5% 0% g l l ta st es ca na in so we at Lo ow io ne St at id gr M rn in d M e te te ar In i Un ne No Market Minnesota (N=592) Central MN (N=93)
  • 12.
    Export Sales: Opportunities •What: high value and/or made-to-order • Where: look for growing middle class
  • 14.
    Expected Job Growth,Next Year (2010-2011 Results) Expectation for Employment Changes Minnesota Central MN Increase 40.8% 48.4% Stable 51.6% 46.8% Unsure 5.5% 3.2% Decrease 2.0% 1.6% N=488
  • 15.
    Expected Job Growth,Next Year 70% 66% 60% 52% 50% Percentage 41% 40% 2009-2010 30% 27% 2010-2011 20% 10% 6% 4% 3% 2% 0% Unsure Stable Increase Decrease Responses 2009-10 N = 600 2010-11 N = 488
  • 16.
    Rating Central MNBusiness Climate • What’s working: – Housing – Energy reliability – K12 education • What’s not: – Air service – State taxes – Health care cost – Energy cost
  • 17.
    Expansions – NextTwo Years • 2010: 147 (25%) Current Community 66% In MN 15% • 2011: 198 (29%) – 28 in Central MN Another State 9% Another Country 2% • Where: 2011 Don’t Know 8%
  • 18.
    Why Not CentralMN? • Markets • Uncertainty, e.g. permitting, energy $s • Workforce
  • 19.
    Workforce: A “NewNormal” • Jobs are being created… • But, they are different… …Mismatch of current skills & current openings
  • 20.
    Recent Issues RecruitingEmployees? (2010-2011 Results) N=667
  • 21.
    Key Workers –Still in Short Supply (2010-2011 Results) Difficulty Recruiting Employees 80% 70% 60% Percentage 50% 40% 30% 20% 10% 0% gy t f ct e g er n af en im t in tio ra lo th St em no nt T ke uc O rt- ce Co ag ar od ch Pa ffi M / Te an Pr ry l/ O s/ ra l/M n le n ica sio po io Sa na at er m i ec sio rm Cl Te Pr fo es In of Pr Job Type % Yes - State % Yes - Central MN
  • 22.
    Job Creation Agenda:What Grow MN! Visits Suggest? • Talk to the “customers” – They expect it! – You can help! E.g. Exporting • Improve economic infrastructure – More workers – right skills – Air service: make it an advantage – Energy: restore your advantage
  • 23.

Editor's Notes

  • #4 Locations of Grow MN! partners showing the statewide impact of the program.
  • #5 Say “Thank you”: Talk about the importance of thanking the business for being located in Minnesota. “ Many times when we sit down with the business owner it’s the first time anyone has thanked him/her for being located in Minnesota and it helps set the tone for the conversation.” Ask “About assistance”: More will be discussed on this topic later on in the presentation, but one of the important purposes Grow MN! has been fulfilling is the follow-up assistance that we can provide to companies across the state. Ask “About environment”: Results of the visits are pulled together at the end of our year and turned into an annual report. The results of this report are used at the state capitol to lobby on behalf of businesses and help set the priorities of the MN Chamber. Locally, we use the results at/to… (e.g. city council meetings, member meetings, etc.).
  • #6 In an independent survey completed in the summer of 2010, businesses were almost as likely to turn to a chamber of commerce, through the Grow MN! program, for assistance as the Small Business Development centers and DEED.
  • #7 Business Expansion: ‘09 Results: 12 companies: 6 TC/6 Greater MN Done deals: 5 = 200+ jobs MN Rubber (Litchfield) Sage (Faribault) Goodrich (Burnsville) Detroit Diesel (Hibbing) Behrens (Winona) Dead: 3 = 125+ jobs Pending: 4 = 1,000+ jobs For 2, losing will cost existing jobs & HQ
  • #18 Of 28 planning to expand: 17 said in this community 3 said another state 3 did not know 1 said elsewhere in MN