The document emphasizes the importance of an innovation mindset for entrepreneurs, highlighting that empathy is a crucial yet often lacking quality. It discusses how successful businesses should focus on the emotional motivations behind their products and adapt to consumer needs through creativity and cultural change. Additionally, it illustrates a case study of a major food company that transformed its innovation strategy to enhance consumer health and happiness.

1. “Think Differently”
Innovation Mindset
Jeffry Brown
jeff@jeffrybrown.com

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4. 4
I turn polar bears white
And I will make you cry.
And girls comb their hair.
I make celebrities look stupid
And normal people look like celebrities.
I turn pancakes brown
And make your champagne bubble.
If you squeeze me, I'll pop.
If you look at me, you'll pop.
Can you answer this?

5. The Skills Most Entrepreneurs Lack
by Bill J. Bonnstetter | April, 2014
Empathy is one of the qualities young
businesses lack most. Entrepreneurs
build things and solve problems for
people, in hopes of a return on
investment which people with high
empathy do not generally expect

6. BLAH
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7. • Be a child
• No fear of failure
• Keep it going
• Stay positive

8. Science shows emotion trumps
logic
No one cares what you do.
They care ‘WHY’ you do it.
EMOTION

10. Allow you to challenge the status quo and
believe in thinking differently

12. Experts are clueless they’re going to tell you
to do better sameness

13. WHY Case Study
•Major food product company – 1.2B Snack Division
•8 month project to create innovation mindset
•New WHY – “Improve the health and happiness of
consumers through great tasting Better For You
snacking”
•8 year plan
•Education programs
•Vendor/retailer ideations
•Redesigned recruitment
•Social media consumer programs

14. Building bridges between systems
and love

15. I love you.I love you.

16. Innovation - Be A
Star
• Be Curious
• Analyze
• Create
• Permission to change

17. Our Culture
We at Bernick’s strive to offer the best local customer
service in all our markets. We are committed to our
Team Members and our customers. Some things that
define our unique culture here at Bernick’s are:
• Great Team Members
• Enthusiastic work environment
• Opportunity within the Company
• Meet our customer needs
• Continually strive to improve our company, our
community, and our environment
• Great Products and Brands
• Having FUN at work and getting the job done

18. “Think Differently”
Innovation Mindset
Jeffry Brown
jeff@jeffrybrown.com