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ROME 11-12 april 2014ROME 11-12 april 2014
Grow as you go: lesson learned
as a tech startupper
Stamplay - @giuliano84
Giuliano Iacobelli
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
This presentation uses GIFs.!
if you want to fully enjoy it !
download the .key version here
BEFORE YOU START
http://goo.gl/MxNP51
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer. 30yrs old. !
Co-founder at Stamplay
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer.. co-founder..
=!
CTO right?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
not really..
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
CTO
COO
Sales
Marketing
Analytics
StrategyCFO
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Startups are really hard

and there is no secret
ingredient to succeed
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Stamplay 1.0
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD ALL THE
THINGS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LONG STORY
SHORT?
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Built, shipped…… Trashed!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
MY
STARTUP
FACEBOOK
no matter how cool you feel..
TWITTER
LINKEDIN
INSTAGRAM
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Revenue
Traction
Learning
YOU ARE
HERE
the sad truth
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Incomplete knowledge

of the market

!
Develop as less software as you
can before testing the market

!
Dont address multiple markets 

at the same time
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
THEN A NEW EPIPHANY…
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A MEGA PLATFORM TO 

CREATE SOFTWARE!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LEARN EARLY,!
LEARN OFTEN
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1 2 3 4 5
1 2 3 4
BUILD A PRODUCT RESPONSIBLY
©Spotify
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1. Demo video & interviews
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
2. Fake product
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
3. Landing page and some traffic
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A real MVP
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Users dont really act as you imagined
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Bug report coming after first release
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
But we’re doing better and better
(try it at https://editor.stamplay.com)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
WHAT IT TAKES
ROME 11-12 april 2014
@giuliano84
• Positivity and happiness!
• Transparency!
• Never complain!
• Be a “no ego” doer!
• Make time to reflect!
• Live smarter, not hard
SOLID VALUES
©BufferApp
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD!
KICKASS!
TEAM
ROME 11-12 april 2014
@giuliano84
WHAT WE LOOK FOR IN A DEVELOPER?
• Enjoys problem solving!
• Quick learner!
• Listen first, then listen more!
• Solution oriented!
• Positive attitude!
• Focus on self improvement
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Teamwork is the secret that makes common
people achieve uncommon results
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DEV STUFF!
TIME!
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP	

PROXY
Bricks VM
Pages	

renderer
New requests 

as System or Logged User
Database Database
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP	

PROXY
Bricks VM
Pages	

renderer
New requests 

as System or Logged User
Database Database
CORE
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP	

PROXY
Bricks VM
Pages	

renderer
New requests 

as System or Logged User
Database Database
EVENT PROCESSING
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP	

PROXY
Bricks VM
Pages	

renderer
New requests 

as System or Logged User
Database Database
WIDGETS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Database
Events Processing
GET static content
API requests
Node
HTTP	

PROXY
Bricks VM
Pages	

renderer
New requests 

as System or Logged User
Database Database
STATIC CONTENT
DELIVERY
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Ask great mentors
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Beware of technical debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
How you would love to have it
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Good debt, bad debt
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Trying to aim to this
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Though challenge, but it pays off
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
Receiving good feedbacks
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Write core-business code only

!
User feedback is higher priority
than technical quality

!
Technical debt accumulated during
that process is “good debt”
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
PROCESSES &
TOOLS
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
You dont want this
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Fixing thing in production
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED
!
Dont overengineer

problems you dont have yet

!
Agree on tools value with the team

!
Embrace change. Let it go.
ROME 11-12 april 2014
@giuliano84
?
Looking for the next
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
giuliano.iacobelli@stamplay.com
http://about.me/giulianoiacobelli
Giuliano Iacobelli
THANK YOU.
- GIULIANO IACOBELLI
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
REFERENCES
!
http://thecodinglove.com

http://www.slideshare.net/Bufferapp/buffer-culture-04

http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts

http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt

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Grow as you go: lesson learned as a tech startupper

  • 1. ROME 11-12 april 2014ROME 11-12 april 2014 Grow as you go: lesson learned as a tech startupper Stamplay - @giuliano84 Giuliano Iacobelli
  • 2. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI This presentation uses GIFs.! if you want to fully enjoy it ! download the .key version here BEFORE YOU START http://goo.gl/MxNP51
  • 3. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer. 30yrs old. ! Co-founder at Stamplay
  • 4. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Software Engineer.. co-founder.. =! CTO right?
  • 5. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI not really..
  • 6. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI CTO COO Sales Marketing Analytics StrategyCFO
  • 7. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 8. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Startups are really hard and there is no secret ingredient to succeed
  • 9. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Stamplay 1.0
  • 10. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD ALL THE THINGS
  • 11. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LONG STORY SHORT?
  • 12. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Built, shipped…… Trashed!
  • 13. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI MY STARTUP FACEBOOK no matter how cool you feel.. TWITTER LINKEDIN INSTAGRAM
  • 14. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Revenue Traction Learning YOU ARE HERE the sad truth
  • 15. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Incomplete knowledge of the market ! Develop as less software as you can before testing the market ! Dont address multiple markets at the same time
  • 16. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI THEN A NEW EPIPHANY…
  • 17. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A MEGA PLATFORM TO 
 CREATE SOFTWARE!
  • 18. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 19. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LEARN EARLY,! LEARN OFTEN
  • 20. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1 2 3 4 5 1 2 3 4 BUILD A PRODUCT RESPONSIBLY ©Spotify
  • 21. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 1. Demo video & interviews
  • 22. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 2. Fake product
  • 23. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI 3. Landing page and some traffic
  • 24. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI A real MVP
  • 25. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Users dont really act as you imagined
  • 26. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Bug report coming after first release
  • 27. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI But we’re doing better and better (try it at https://editor.stamplay.com)
  • 28. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI WHAT IT TAKES
  • 29. ROME 11-12 april 2014 @giuliano84 • Positivity and happiness! • Transparency! • Never complain! • Be a “no ego” doer! • Make time to reflect! • Live smarter, not hard SOLID VALUES ©BufferApp - GIULIANO IACOBELLI
  • 30. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI BUILD! KICKASS! TEAM
  • 31. ROME 11-12 april 2014 @giuliano84 WHAT WE LOOK FOR IN A DEVELOPER? • Enjoys problem solving! • Quick learner! • Listen first, then listen more! • Solution oriented! • Positive attitude! • Focus on self improvement - GIULIANO IACOBELLI
  • 32. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Teamwork is the secret that makes common people achieve uncommon results
  • 33. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI DEV STUFF! TIME!
  • 34. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database
  • 35. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database CORE
  • 36. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database EVENT PROCESSING
  • 37. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database WIDGETS
  • 38. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Database Events Processing GET static content API requests Node HTTP PROXY Bricks VM Pages renderer New requests 
 as System or Logged User Database Database STATIC CONTENT DELIVERY
  • 39. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Ask great mentors
  • 40. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 41. ROME 11-12 april 2014 @giuliano84 Beware of technical debt - GIULIANO IACOBELLI
  • 42. ROME 11-12 april 2014 @giuliano84 How you would love to have it - GIULIANO IACOBELLI
  • 43. ROME 11-12 april 2014 @giuliano84 Good debt, bad debt - GIULIANO IACOBELLI
  • 44. ROME 11-12 april 2014 @giuliano84 Trying to aim to this - GIULIANO IACOBELLI
  • 45. ROME 11-12 april 2014 @giuliano84 Though challenge, but it pays off - GIULIANO IACOBELLI
  • 46. ROME 11-12 april 2014 @giuliano84 Receiving good feedbacks - GIULIANO IACOBELLI
  • 47. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Write core-business code only ! User feedback is higher priority than technical quality ! Technical debt accumulated during that process is “good debt”
  • 48. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI PROCESSES & TOOLS
  • 49. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI You dont want this
  • 50. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI Fixing thing in production
  • 51. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 52. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 53. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI
  • 54. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI LESSON LEARNED ! Dont overengineer problems you dont have yet ! Agree on tools value with the team ! Embrace change. Let it go.
  • 55. ROME 11-12 april 2014 @giuliano84 ? Looking for the next - GIULIANO IACOBELLI
  • 56. ROME 11-12 april 2014 @giuliano84 giuliano.iacobelli@stamplay.com http://about.me/giulianoiacobelli Giuliano Iacobelli THANK YOU. - GIULIANO IACOBELLI
  • 57. ROME 11-12 april 2014 @giuliano84 - GIULIANO IACOBELLI REFERENCES ! http://thecodinglove.com http://www.slideshare.net/Bufferapp/buffer-culture-04 http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproducts
 http://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt