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Poke the web
                          and see what happen




                             Giuliano Iacobelli
mercoledì 8 giugno 2011
POKE THE BOX




mercoledì 8 giugno 2011
HOW TO START SOMETHING:
                 1. Dont think about it
                 2. Just start
                 3. Keep starting




mercoledì 8 giugno 2011
It was just one year ago
mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
SETH



                          1   2   3   4   5   6   7   8   9   10   11 12   13 14

                          1

                          ?




         ME
mercoledì 8 giugno 2011
A BRAND IS
                             NOT A LOGO.
                          Is a person’s gut feeling about a product,
                                     service, or company.




mercoledì 8 giugno 2011
Your Personal Brand is the perception
                 that people have of you, as compared to
                     other people in similar positions.

                          Brands are built on what people are saying about
                          you – not what you are saying about yourself.
                                                                  Guy Kawasaki




mercoledì 8 giugno 2011
“We are CEOs of our own
             companies: Me Inc. To be
                in business today, our
              most important job is to
             be head marketer for the
                    brand called you”

                          Tom Peters




mercoledì 8 giugno 2011
Build a following and new
          deal ow will come your way




mercoledì 8 giugno 2011
Personal Branding it's about
            building relationships and telling your story.




mercoledì 8 giugno 2011
Branding isnt playing a role, just be yourself




mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
•     @yourname (where your name is your
                          real name)
                    •     Pro le pic, Bio, Lists
                    •     Join conversation: Follow, Listen and RT



mercoledì 8 giugno 2011
In the curation era, become known
                                as an expert or resource




mercoledì 8 giugno 2011
•     Status updates
                    •     Fill out your pro le completely and Show
                          what you’re interests are about
                    •     Grow your network
                    •     Start a page


mercoledì 8 giugno 2011
•     Headline & Summary
                    •     Recommendations
                    •     Applications (Wordpress, Slideshare..)
                    •     Join and Partecipate in groups




mercoledì 8 giugno 2011
mercoledì 8 giugno 2011
SOON IS NOT GOOD
      AS NOW.
mercoledì 8 giugno 2011
LIFE IS A BUZZER BOX.
                                  POKE IT.

                                    Giuliano Iacobelli
                                        giuliano.iacobelli
                                        me@giulianoiacobelli.com

                                        http://giulianoiacobelli.com

                                    Connect with me:




mercoledì 8 giugno 2011

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Poke the Web and see what happen

  • 1. Poke the web and see what happen Giuliano Iacobelli mercoledì 8 giugno 2011
  • 2. POKE THE BOX mercoledì 8 giugno 2011
  • 3. HOW TO START SOMETHING: 1. Dont think about it 2. Just start 3. Keep starting mercoledì 8 giugno 2011
  • 4. It was just one year ago mercoledì 8 giugno 2011
  • 6. SETH 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 ? ME mercoledì 8 giugno 2011
  • 7. A BRAND IS NOT A LOGO. Is a person’s gut feeling about a product, service, or company. mercoledì 8 giugno 2011
  • 8. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasaki mercoledì 8 giugno 2011
  • 9. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters mercoledì 8 giugno 2011
  • 10. Build a following and new deal ow will come your way mercoledì 8 giugno 2011
  • 11. Personal Branding it's about building relationships and telling your story. mercoledì 8 giugno 2011
  • 12. Branding isnt playing a role, just be yourself mercoledì 8 giugno 2011
  • 14. @yourname (where your name is your real name) • Pro le pic, Bio, Lists • Join conversation: Follow, Listen and RT mercoledì 8 giugno 2011
  • 15. In the curation era, become known as an expert or resource mercoledì 8 giugno 2011
  • 16. Status updates • Fill out your pro le completely and Show what you’re interests are about • Grow your network • Start a page mercoledì 8 giugno 2011
  • 17. Headline & Summary • Recommendations • Applications (Wordpress, Slideshare..) • Join and Partecipate in groups mercoledì 8 giugno 2011
  • 19. SOON IS NOT GOOD AS NOW. mercoledì 8 giugno 2011
  • 20. LIFE IS A BUZZER BOX. POKE IT. Giuliano Iacobelli giuliano.iacobelli me@giulianoiacobelli.com http://giulianoiacobelli.com Connect with me: mercoledì 8 giugno 2011