7. A BRAND IS
NOT A LOGO.
Is a person’s gut feeling about a product,
service, or company.
mercoledì 8 giugno 2011
8. Your Personal Brand is the perception
that people have of you, as compared to
other people in similar positions.
Brands are built on what people are saying about
you – not what you are saying about yourself.
Guy Kawasaki
mercoledì 8 giugno 2011
9. “We are CEOs of our own
companies: Me Inc. To be
in business today, our
most important job is to
be head marketer for the
brand called you”
Tom Peters
mercoledì 8 giugno 2011
10. Build a following and new
deal ow will come your way
mercoledì 8 giugno 2011
11. Personal Branding it's about
building relationships and telling your story.
mercoledì 8 giugno 2011
14. • @yourname (where your name is your
real name)
• Pro le pic, Bio, Lists
• Join conversation: Follow, Listen and RT
mercoledì 8 giugno 2011
15. In the curation era, become known
as an expert or resource
mercoledì 8 giugno 2011
16. • Status updates
• Fill out your pro le completely and Show
what you’re interests are about
• Grow your network
• Start a page
mercoledì 8 giugno 2011
17. • Headline & Summary
• Recommendations
• Applications (Wordpress, Slideshare..)
• Join and Partecipate in groups
mercoledì 8 giugno 2011
19. SOON IS NOT GOOD
AS NOW.
mercoledì 8 giugno 2011
20. LIFE IS A BUZZER BOX.
POKE IT.
Giuliano Iacobelli
giuliano.iacobelli
me@giulianoiacobelli.com
http://giulianoiacobelli.com
Connect with me:
mercoledì 8 giugno 2011