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Groups in Bloomerang 2023.pdf
1. Welcome to
Bloomerang Academy
Thank you for joining us!
Please drop into the chat and tell us where you are joining us from
and what the weather is like where you are!
3. Housekeeping
We will share the slides and recording of this session with you via
email later today.
Dial in audio access: +1 669 900 6833
Any questions we are not able to answer live or in the Q&A will
be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!
5. Margie Worrell
Margie Worrell is the Curriculum Manager at
Bloomerang. She serves on the board of the
Peace Learning Center in Indianapolis, and
has worked extensively with nonprofits as
both a staff member and a lead volunteer.
Her passions include education, theatre, her
two children and her two small dogs.
Curriculum Manager
7. What will we cover
today?
Take a tour around Groups to
see what
Bloomerang has to offer!
● The What and Why of Groups in
Bloomerang
○ What is it?
○ Why should I care?
● Let’s go into a Bloomerang demo
database
○ Creating/Editing Groups
○ Managing Groups
○ Analyzing Groups
○ Ways to utilize Groups
● Q&A
8. Three key
takeaways from
this session:
1. Why segmentation is
important
2. Three types of groups in
Bloomerang
3. How to apply Bloomerang
groups to real-world
scenarios
9. 9
We’re each in different segments
Airlines charge different
amounts for equivalent
seats on the same flight
Neighbors get
different direct
mail
Banks promote
different products to
their customers
Chain stores
stock for their
locations
Online retailers offer
tailored
recommendations
10. … and we like it that way!
14.3% higher
email open rates
40% share of
a new market
79% of consumers prefer
brands that personalize
More Engaging Better Fit More Loyal
Mailchimp Canon Accenture
11. Different segments
need different
engagement
New donors were 3x less
likely than repeat donors
to also give in the
following year.
11
Source: Fundraising Effectiveness Project
0.00%
20.00%
40.00%
60.00%
80.00%
New Donors in 2020
Repeat Donors in 2020
18.6%
60.7%
DONORS RETAINED IN 2021
12. Association of Fundraising Professionals
People stop giving because they
receive pieces of communication
not personalized for themselves
and not necessarily relevant to
themselves.
14. Announcing Bloomerang Groups!
Current Donors
Prospective Donors
Lapsed Donors
New Donors
Retained Donors
Recaptured Donors
Recurring Donors
(preconfigured and automatically updated
by BLG)
Board Members
Former Board Members
Staff
Volunteers
(pre configured by BLG, but not
automatically updated)
Interests
Government agencies
Partnerships
Etc.
(not pre configured or updated by BLG)
Bloomerang
Donor Groups
Bloomerang
Static Groups
User-Created
Static Groups
Based on
Financial Giving
Based on Time
Investment
Other Ways
to Segment
15. Groups Summary Page
Segmentation at your fingertips
Both the Bloomerang Donor
Groups and the Bloomerang
Static Groups have the
Bloomerang logo
(preconfigured groups).
The Bloomerang Donor Groups
have the lightning bolt which
means Bloomerang
automatically adds/removes
members!
26. What can you do with Groups in your own
organization?
Now what?
27. ● Look at custom fields–do any of
these make sense to move into
a group?
● Look at communications–are
there groups you email
frequently?
● Look at reports–could you
benefit from having the analytics
for some of these groups?
● Put in the chat other ideas!
You can…
The possibilities are
endless…almost INFINITE!
29. Resources
Knowledgebase
Groups
View Groups
Run Reports for Groups
View Group Analytics
Add or Delete Group Members
Other Resources
Donor Segmentation:
Comprehensive Guide + Tips For
Success
Effects of List Segmentation on
Email Marketing Stats
4 Types of Market Segmentation:
Real-World Examples & Benefits
30. Thank you for attending!
We appreciate all you do!
Visit our website to see more upcoming
Bloomerang Academy webinars!
