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JAN CHIPCHASE<br />tech@state<br />
~8.6 billion humans<br />
~5 billion subscribers<br />Source: ITU, estimate for end of 2010<br />
~1.2 billion phones sold<br />Source: Nokia, 2009<br />
“cell phone”<br />
aspiration<br />
convenience & privacy<br />
convenience & privacy<br />some, but not all transactions<br />
“illiteracy”<br />
“illiteracy”<br />
“competency”<br />
“competency”<br />to be connected?<br />
“competency”<br />to complete a financial transaction?<br />
“competency”<br />what does the user need to know to complete the task in any given context?<br />
“competency”<br />what does it mean to be <br />financially literate in any given context?<br />
rote learning<br />
proximate literacy<br />
proximate literacy<br />
ownership is not “use”<br />
ownership is not “use”<br />the path of least financial resistance<br />
corner-shop app stores<br />
corner-shop app stores<br />
corner-shop app stores<br />content mediators, technical competency<br />
user literacy<br />our literacy of users<br />
user literacy<br />our literacy of users<br />
Scaling the Mobile Frontier
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Scaling the Mobile Frontier

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As part of Tech@State, the US State Department’s ongoing series of collaborative discussions on the subject of mobile money, Jan Chipchase presented “Scaling the Mobile Frontier” today, a talk exploring how we can leverage technology and partnerships for sustainable development and financial inclusion.

Published in: Technology
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Scaling the Mobile Frontier

  1. 1. JAN CHIPCHASE<br />tech@state<br />
  2. 2. ~8.6 billion humans<br />
  3. 3. ~5 billion subscribers<br />Source: ITU, estimate for end of 2010<br />
  4. 4. ~1.2 billion phones sold<br />Source: Nokia, 2009<br />
  5. 5. “cell phone”<br />
  6. 6.
  7. 7. aspiration<br />
  8. 8. convenience & privacy<br />
  9. 9. convenience & privacy<br />some, but not all transactions<br />
  10. 10. “illiteracy”<br />
  11. 11. “illiteracy”<br />
  12. 12. “competency”<br />
  13. 13. “competency”<br />to be connected?<br />
  14. 14. “competency”<br />to complete a financial transaction?<br />
  15. 15. “competency”<br />what does the user need to know to complete the task in any given context?<br />
  16. 16. “competency”<br />what does it mean to be <br />financially literate in any given context?<br />
  17. 17.
  18. 18. rote learning<br />
  19. 19. proximate literacy<br />
  20. 20. proximate literacy<br />
  21. 21. ownership is not “use”<br />
  22. 22. ownership is not “use”<br />the path of least financial resistance<br />
  23. 23. corner-shop app stores<br />
  24. 24. corner-shop app stores<br />
  25. 25. corner-shop app stores<br />content mediators, technical competency<br />
  26. 26. user literacy<br />our literacy of users<br />
  27. 27. user literacy<br />our literacy of users<br />

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