2. Entertainment
• Entertainment media and their responsibility
to the public—displayed in the commission’s
1947 report. It recognized the power of the
media to mold and shape values and public
opinion, and to educate.
3.
4. Product Placement
• The Voice: Starbucks
• American Idol: Coca-Cola
– CNBC.com- In 2011 had 577 product placements
within 39 episodes
• The X Factor: Pepsi
• Biggest Loser:
Subway
5.
6. Subliminal Advertising
“Below the threshold of consciousness”
– HISTORY
• Pioneer - James Vicarey
• 1957 – used in movies
• Too quick for viewer to
consciously recognize
9. Political
-When’s the last time you saw a political campaign
advertisement on television or perhaps somewhere
else?
-Politicians have found innovative ways to connect with
their targeted audience through the internet and TV
in less obvious ways
