2. CONCEPT OF PUBLIC A PUBLICS “a concrete audience, a crowd witnessing itself in visible space, as with a theatrical public” The PUBLIC “a kind of social totality. Its most common sense is that people in general” (Michael, 2002)
3. New media publics Want freedom in everything they do, from freedom of choice to freedom of expression. Love to customize, personalize. Look for corporate integrity and openness when deciding what to buy and where to work.
4. Organize the New media publics Key approach Example The mass demand and desire. Social Networking Site VS blog.