This document summarizes the results of an online survey about Osmo Masterpiece, an iPad app that helps users draw pictures. Some key findings: - 89% of respondents had heard of Osmo Masterpiece, mostly through the internet. However, promotion through other channels was insufficient. - Respondents agreed Osmo is unique, convenient, and can enhance drawing interest. However, 74% said they were unwilling to buy it due to lack of interest or high price. - Half of respondents knew Osmo's autoline feature, which suggests drawing lines. Only 13-25% knew other features like autoshade or combining objects. - Most respondents were ages 18-30, the largest

1. Osmo Masterpiece
Li Chak Him 15226751
Mak KaYi 15226131
Lai Wing Lam Natalie 15223272
20 October 2015

2. Have you ever
come cross
this …
 What I think I can draw What I actually drew

3. What isOsmo
Masterpiece?
https://drive.google.com/file/d/0B4eGXXkppJACT3lsMlRZZWVHSVE/view?usp=sharing

4. Presentation
Schedule
Introduction
• What is Osmo
Masterpiece?
• Main features
Detail
Information
• Target User
• Benefits and
drawbacks to
target users
Online
Survey
• Links &
background
• Survey Result
• Findings
Conclusion
• Positive and
negative aspect
of osmo
masterpiece

5. Osmo
Masterpiece
Osmo Masterpiece contains 5 components
• IPad
• Osmo reflector and stand
• Colour pens
• paper
• IPad app: Osmo Masterpiece

6. Procedures Take
picture
Transform
it to
simple
outlines
Following
the
outline to
draw the
picture
Add
patterns
Send to
your
beloved
one

7. Main Features
 AutoLines- suggest the best lines to draw
 AutoShade- suggest the best shades to draw
 rotate, zoom, and move the digital template to fit your imagination
 Combine several objects from real life or online images

8. TargetUsers
 Kids and Children
 People in advertising field
 caricaturist

9. Benefits and
drawbacks to
users Kidsandchildren
• Advantages (+)
• Enhance kids
motivation in
drawing and
build up their
creativity
• Increase self-
esteem and
self-assurance
• Fulfill their
imagination
• Disadvantages (-)
• Cause
shortsightednes
s easily
• Limitation to
self creation
• Reduce drawing
skills
Caricaturist
• Advantages (+)
• Provide
inspiration
• Provide an
alternative
way to
create
masterpiece
• Reduce
repeating
work
• Disadvantages
(-)
• Stereotyped
drawing
Peopleinadvertisingfield
• Advantages (+)
• Diversified
methods and
shortcut to
create
advertising
materials
• Less time
consuming
• Disadvantages
(-)
• Only simple
outlines can
be managed

10. OnlineSurvey
 Target: People aged between 18~60
 Information: Knowledge and opinion on Osmo Masterpiece
 Survey Website: http://goo.gl/forms/LOYO1AChgk

11. Survey Result
Yes
11%
No
89%
Percentage of people who have heard of Osmo
Masterpiece
There are 89% of
respondents that have heard
of Osmo Masterpiece which
is the majority
There are 11% of people
that have heard of
Osmo Masterpiece

12. Survey Result
21
1
2
3
2
Internet Radio Magazines Newspaper TV commercials
Channels to get information about Osmo
Most of the respondents know about Osmo Masterpiece through
Internet. It implies the promotion on other channels is insufficient.

13. Survey Result
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Uniqueness Enlightenment Convenience Extensiveness
Agreeance on the advanatges of Osmo Masterpiece
Agree Disagree
Most of the respondents agreed that Osmo
Masterpiece is unique and convenient.They also
agreed that it can help enhance people’s interest
on drawing and can be applied to many people.

14. Survey Result
26%
74%
Eagerness of responders to buy Osmo Masterpiece
Yes No
26% of the respondents
are willing to buyOsmo
Masterpiece
74% of the respondents are
unwilling to buy Osmo Masterpiece

15. Survey Result
Easy to use
35%
Easy to carry
5%
Convenient
45%
Cheap price
0%
Special functions
15%
Others
0%
Other
5%
Feature(s) attracting respondents
Easy to use Easy to carry Convenient Cheap price Special functions Others

16. Survey Result
18%
82%
0%
Reasons of not buying Osmo
Too expensive No interest Difficult to use
Almost one fifth of the
respondents thought
that Osmo Masterpiece is
too pricy
More than four fifth of the
respondents showed no interest
on Osmo Masterpiece
No respondent came across
difficulties in using it

17. Survey Result
0
0
1
34
3
0
5 or below
6-12
13-17
18-30
31-60
61 or above
0 10 20 30 40
Age group of responsers
Series1
Most of the respondents aged
18-30 which are the largest
internet user group on the world.

18. Survey Result
AutoLine- suggest the best lines
to draw
50%
AutoShade- suggest the best
shades to draw
25%
Can rotate, zoom, and move the
digital template to fit your
imagination
12%
Can combine several objects from
real life or online images
13%
SPECIAL FUNCTIONS KNOWN BY RESPONDERS
Half of the respondents
agreed that Autoline is the
special function best-known.

19. Survey Result 39%
61%
DOYOU DRAW AT YOUR LEISURE TIME?
Yes NoMore than half of the
respondents would
draw at their leisure
time

20. conclusion