1. Is TfL ready for
London 2012?
http://www.flickr.com/photos/doug88888/4573622851/

2. User
Experience
London 2012
Visitors
Metrics

3. Usability Test
Image-Meaning
Association Test

4. 5
Participants

5. Olympic Games
Journey
Cycle Hire
http://www.flickr.com/photos/joffley/5242992941/
Upgrades
& Delays

6. Metrics

7. • Percentage of participants able to successfully
complete a task
!
• Frequency of critical errors
!
• Number of unique critical errors
!
• Frequency of terms given by participants at
the end of each scenario

8. Microsoft Desirability Toolkit
Positive
Easy to use
Valuable
Fun
Time-saving
Simple
Empowering
Exciting
Trustworthy
Reliable
Efficient
Usability Test
Negative
Stressful
Complex
Hard to use
Time-consuming
Sophisticated
Frustrating
Intimidating
Busy
Inconsistent
Not valuable

9. Image-Meaning
Association Test

10. What does this
image mean?

11. 12
Participants

12. • Percentage of participants who were able to
successfully associate all images with the
correct meaning
!
• Percentage of participants who were able to
successfully associate an individual image with
the correct meaning

13. Results

14. Results
Usability Test
60%
Successful Completion

15. Results
Usability Test
“Find out how long the journey to the Aquatics
Centre will take, along with information about the
return journey following the completion of the
event. What is the cheapest fare for these two
journeys for a single individual excluding Oyster
Card options”

17. Results
Usability Test
Mistaking an advert
as content

18. Usability Test
Metrics
4
Unique critical errors

19. Results
Usability Test
“As a regular London commuter, you are
concerned that the Olympic Games will cause
significant delays across the public
transportation network.You are therefore keen
to explore other modes of transport including
the new Cycle Hire option”

20. Results
Usability Test

21. Usability Test
Results
Membership Key cost
Non-return charge
Late Return charge
Multiple Keys cost
Damage charge

22. Results
Usability Test
Confusion over website

23. Results
Usability Test

24. Usability Test
Metrics
3
Unique critical errors

25. Results
Usability Test
“This weekend you are travelling around
London to see some friends. As a regular
commuter in London, you know that the Tube
is often affected by maintenance work during
the weekends.”

26. 92%
Olympic Games
Journey
60%
Cycle Hire
negative
negative
http://www.flickr.com/photos/joffley/5242992941/
75%
negative
Upgrades
& Delays

27. Results
Usability Test

28. Results
Image-Meaning Association

29. Image-Meaning Association
Metrics
Successful
Failure
12
10
8
6
4
2
0
Bus
Coach
Cycle
DLR
Rail
River
Tram
Tube

30. Results
Image-Meaning Association
• Coach
• Bus yellow
• Bus
• No buses
• No answer

31. Results
Image-Meaning Association

32. Recommendations

33. Number 1
Recommendations
Ensure all Olympic Games
venues are added to the
Journey Planner database

34. Number 2
Recommendations
All adverts should be clearly
identified as advertisements
and placed away from the main
content area

35. Number 3
Recommendations
Clearly and distinctly separate
the Barclays Cycle Hire
information from the general
cycle section

36. Number 4
Recommendations
Do not overwhelm users

37. Number 5
Recommendations
Use different pictograms for
the Bus and Coach mode of
transport

38. Number 5
Recommendations

40. Thank you
http://www.flickr.com/photos/doug88888/4573622851/