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AVIATION
INDUSTRY
GROUP - 11
Siddhant Prasad 19DM244
Lakshya Guglani 19DM252
Ritika Beria 19DM243
Rudraksh Jaidka 19DM239
Aayushi Singh 19DM251
Shivangi Shekhar 19DM200
AVIATION INDUSTRY
 Aviation in India, broadly divided into military and civil aviation, is one of the
fastest-growing aviation markets in the world.
 India is the world's third-largest domestic and overall civil aviation market as of
January 2018.
 The number of air passengers grew 16.3% annually from 14 million (14 million in
2000–01) to 135 million (135 million in 2015-16, both domestic and international)
 It recorded an air traffic of 131 million passengers in 2016, estimated to be 60
million international passengers by 2017. The market is also estimated to have 800
aircraft by 2020.
 Indigo, Air India, Spicejet and GoAir are the major carriers in order of their market
share. These airlines connect more than 80 cities across India and also operate on
some of the overseas routes.
Website Score (100)
Performance (30)
Mobile (30)
SEO (30)
Security (10)
47
27
0
10
10 0
30
30
12
72
10
30
30
12
82
10
25
30
27
92
10
10
30
24
74
10
30
30
17
87
Parameters
Website Experience
Source : Website.grader.com
Global Rank
Traffic
Bounce Rate
Organic Search
Paid Search
44,157
987.6K
35.40%
72.81%
27.19% 2.81%
97.19%
43.55%
3.82M
12611
24.66%
75.34%
30.29%
6.80M
7661
37.12%
62.88%
31.36%
18.32M
2014
24.14%
75.86%
48.28%
3.96M
13707
27.04%
72.96%
34.58%
1.66M
27292
Parameters
Source : Similarweb
DIGITAL PROFILE: COMPARISON
Followers
Tweets/Day
Engagement Rate
Mentions
Retweets
102K
73.2
0.035%
458
258 1.1K
714
0.003%
10
56.2K
6.9K
723
0.20%
114
157K
3.7K
677
0.37%
157
103K
Parameters
SOCIAL COMPARISON: TWITTER
332
1.11K
0.027%
168
214K
12.5K
700
1.72%
29
190K
Source : Rivaliq
SOCIAL COMPARISON: INSTAGRAM
Followers
Post/Day
Engagement Rate
Mentions
216K
1.80
0.97%
25.9K 5K
0.79%
0.33
880K
59.2K
1.37%
0.77
182K
10K
1.17%
1.53
212K
Parameters
10.9K
1.12%
0.60
234K
-
-
-
-
Source : Rivaliq
Post/Day
Engagement Rate
Post with hastags
2.93
0.03%
78.6% 81.6%
0.16%
0.88
85.1%
0.017%
2.90
71.7%
0.033%
1.77
Parameters
72.7%
0.04%
1.83
0.27%
0.80
97.6%
SOCIAL COMPARISON:FACEBOOK
Source : Rivaliq
Post/Day
Engagement Rate
Post with hastags
0.10
0.038%
52.7% 41.1%
0.012%
0.33
74.7%
0.083%
0.31
62.5%
0.06%
0.53
Parameters
47%
0.07%
0.62
0.028%
0.07
50%
SOCIAL COMPARISONYOUTUBE
Source : Rivaliq
POPULAR CAMPAIGNS
RECOMMENDATIONS
• Vistara should make its website easy for users to discover and easy
for search bots to understand. This can be done by using better page
titles, headings and meta descriptions.
• GoAir holds the highest number of page requests of 197 which makes
the website slower, therefore they should combine the files to
minimize the number of requests that are made.
• Air India might make more paid advertisement to reach out to more
customers and build a brand.
THANK YOU.

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Group 11

  • 1. AVIATION INDUSTRY GROUP - 11 Siddhant Prasad 19DM244 Lakshya Guglani 19DM252 Ritika Beria 19DM243 Rudraksh Jaidka 19DM239 Aayushi Singh 19DM251 Shivangi Shekhar 19DM200
  • 2. AVIATION INDUSTRY  Aviation in India, broadly divided into military and civil aviation, is one of the fastest-growing aviation markets in the world.  India is the world's third-largest domestic and overall civil aviation market as of January 2018.  The number of air passengers grew 16.3% annually from 14 million (14 million in 2000–01) to 135 million (135 million in 2015-16, both domestic and international)  It recorded an air traffic of 131 million passengers in 2016, estimated to be 60 million international passengers by 2017. The market is also estimated to have 800 aircraft by 2020.  Indigo, Air India, Spicejet and GoAir are the major carriers in order of their market share. These airlines connect more than 80 cities across India and also operate on some of the overseas routes.
  • 3. Website Score (100) Performance (30) Mobile (30) SEO (30) Security (10) 47 27 0 10 10 0 30 30 12 72 10 30 30 12 82 10 25 30 27 92 10 10 30 24 74 10 30 30 17 87 Parameters Website Experience Source : Website.grader.com
  • 4. Global Rank Traffic Bounce Rate Organic Search Paid Search 44,157 987.6K 35.40% 72.81% 27.19% 2.81% 97.19% 43.55% 3.82M 12611 24.66% 75.34% 30.29% 6.80M 7661 37.12% 62.88% 31.36% 18.32M 2014 24.14% 75.86% 48.28% 3.96M 13707 27.04% 72.96% 34.58% 1.66M 27292 Parameters Source : Similarweb DIGITAL PROFILE: COMPARISON
  • 6. SOCIAL COMPARISON: INSTAGRAM Followers Post/Day Engagement Rate Mentions 216K 1.80 0.97% 25.9K 5K 0.79% 0.33 880K 59.2K 1.37% 0.77 182K 10K 1.17% 1.53 212K Parameters 10.9K 1.12% 0.60 234K - - - - Source : Rivaliq
  • 7. Post/Day Engagement Rate Post with hastags 2.93 0.03% 78.6% 81.6% 0.16% 0.88 85.1% 0.017% 2.90 71.7% 0.033% 1.77 Parameters 72.7% 0.04% 1.83 0.27% 0.80 97.6% SOCIAL COMPARISON:FACEBOOK Source : Rivaliq
  • 8. Post/Day Engagement Rate Post with hastags 0.10 0.038% 52.7% 41.1% 0.012% 0.33 74.7% 0.083% 0.31 62.5% 0.06% 0.53 Parameters 47% 0.07% 0.62 0.028% 0.07 50% SOCIAL COMPARISONYOUTUBE Source : Rivaliq
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  • 13. RECOMMENDATIONS • Vistara should make its website easy for users to discover and easy for search bots to understand. This can be done by using better page titles, headings and meta descriptions. • GoAir holds the highest number of page requests of 197 which makes the website slower, therefore they should combine the files to minimize the number of requests that are made. • Air India might make more paid advertisement to reach out to more customers and build a brand.