Grooveshark is a digital music platform with over 30 million monthly users. It serves as a marketing hub for artists and labels. Grooveshark's site skin placement allows for rich, interactive ads with multiple calls-to-action. These customizable ads can target specific demographics and have delivered positive results for artists, including driving ticket sales and website traffic.

1. TM
ARTIST PROMOTIONAL PLATFORM
THE INFLUENCE OF RADIO. THE INSIGHT OF YOUTUBE.
© Copyright Escape Media Group

2. ARTIST PROMOTIONAL PLATFORM 2
About Grooveshark 3
Demographics 4
Site Skin 5-6
Header Banner 7
Video Light-Box 8
Case Study 9-10
Banner Ad
Skyscraper Banner 11
In-Search Banner 12
Radio Campaign 13
Feedback
Analytics 14
Comments 15
© Copyright Escape Media Group Inc.

3. ARTIST PROMOTIONAL PLATFORM 3
EXECUTIVE SUMMARY
ABOUT GROOVESHARK
With more than 30 million monthly users, Grooveshark serves as an access point
for fans, a marketing hub for content producers and an operations center for
labels, agencies and brand managers. Grooveshark aggressively monetizes music
using one of the most innovative ad platforms in the world, attacks piracy in
underperforming markets and reduces the cost of signing and breaking new acts.
Quick Statistics
30.2 million monthly unique users 66 minutes average time per visit
10.1 million registered users 1.1 billion monthly song plays
2 billion monthly ad impressions 126 million searches per month
558 million monthly page views 20 thousand registrations per day
© © Copyright Escape Media Group
Copyright Escape Media Group Inc.

4. ARTIST PROMOTIONAL PLATFORM 4
EXECUTIVE SUMMARY AGE GROUPS
DEMOGRAPHICS 3 to 12 2%
13 to 17 24%
Grooveshark can target users by 18 to 34 38%
gender, age, location, time of 35 to 49 34%
day, listening habits, and even 50+ 2%
GENDER
browser language.
Male 47%
The bulk of our users are
Female 53%
between the ages of 13 and 36,
with a slightly (6%) larger female
demographic. Due to our global GLOBAL REACH
availability, the diversity of our
users has pushed us to support US Visits Intl. Visits
70,000,000
16 different languages so far.
Outside the United States, the 52,500,000
U.K., Mexico, and Argentina are 35,000,000
among our largest user bases.
17,500,000
0
May 2009 Sep 2009 Jan 2010 May 2010 Sep 2010 Jan 2011
Data collected from Google Analytics.

5. ARTIST PROMOTIONAL PLATFORM 5
SITE SKIN
TAKEOVER
At Grooveshark, we believe that ad
placements should be enjoyable,
unique, and most importantly,
relevant. Our award-winning Site
Skin offers a dynamic medium
capable of capturing the attention
of core demographics. This one-
of-a-kind placement supports rich
media such as video, animation, and
showcases several aspects of a
brand message with multiple CTA’s,
including a Facebook ‘Like’ button.
Click below to learn more!
✓ Rich Interactive Media
✓ Multiple CTA’s
✓ Flash Animation
✓ Social Features

6. ARTIST PROMOTIONAL PLATFORM 6
Custom Tailored Targetable Demographics
Site skins are completely customizable units, Quantify a campaign’s core audience by city,
created in-house by our award-winning team of age, music preferences, and social network.
designers.
Flexible Dynamic & Interactive
The Site Skin scales to any browser window - Increase audience interaction with aesthetic links
serving up a full-screen canvas for bands and to streaming videos, flash animation, slide-
brands. Bigger the screen, bigger the ad. shows and expandable content.

7. ARTIST PROMOTIONAL PLATFORM 7
SITE SKIN
HEADER BANNER
Artists can extend the life and impact of a Site Skin campaign by ✓ Rich Interactive Media
incorporating an unobtrusive, custom-designed header banner. ✓ Multiple CTA’s
This placement seamlessly travels with users throughout their ✓ Flash Animation
listening experience and supports multiple CTA’s. ✓ Social Features

8. ARTIST PROMOTIONAL PLATFORM 8
SITE SKIN
LIGHT-BOX
Breathe life into your Site
Skin with a user-activated,
custom light-box that
launches within the browser
window.
Artists can immediately
hook new fans with
streaming music videos,
performances, interviews,
and other promos.
✓ Rich Interactive Media
✓ Flash Animation
✓ Social Features
Featured Above: Friendly Fires “Video Light-box”

9. ARTIST PROMOTIONAL PLATFORM 9
SITE SKIN
CASE STUDY
Grooveshark delivers fans
directly to point-of-sale.
INTERPOL
*12% of website traffic
* Delivered by Grooveshark in 2010,
Reported by Topspin
MASSIVE ATTACK
Grooveshark data added
2 sold out dates to the
tour.
SLIGHTLY STOOPID
Grooveshark was responsible for
20% of ticket sales.
Featured Above: Interpol “Lights & Barricade” Release
© © Copyright Escape Media Group
Copyright Escape Media Group Inc.

10. INFLUENCE OF RADIO. INSIGHT OF YOUTUBE. 10
SITE SKIN
CASE STUDY
Grooveshark provides an
advanced distribution platform
and instantly connects you with
consumers.
PUSHA-T
Over 17,000
Downloads in 1 day.
TAY DIZM
150,000 Downloads in 2 months
300,000 Streams in 2 months
MINDLESS BEHAVIOR
Over 100,000 YouTube views
Featured Above: PUSHA-T’s Exclusive Access
© © Copyright Escape Media Group
Copyright Escape Media Group Inc.

11. ARTIST PROMOTIONAL PLATFORM 11
BANNER AD
SKYSCRAPER
For a true homepage takeover, artists can
bundle their skin with a synced 160x600
media-rich Skyscraper Banner.
For artists with smaller budgets,
Skyscrapers are a great way to increase
exposure and promote new releases.
✓ Rich Interactive Media
✓ Multiple CTA’s
✓ Flash Animation

12. ARTIST PROMOTIONAL PLATFORM 12
BANNER AD
IN-SEARCH
Our In-Search Banner Ad has the
power to custom-target listeners
based on the artists, songs, and
albums they search for.
Artfully embedded in user-relevant
content, this placement overcomes
typical user attitudes towards
“advertisements” and is instead
perceived as an enhancement to their
search results. By catching fans at the
peak of their engagement, these ads
perform exceptionally well.
✓ Search Targeting
✓ Rich Interactive Media
✓ Multiple CTA’s
Direct listeners to your website & all of your favorite third-party platforms
Instantly queue up your single, album, or catalog for users to enjoy

13. ARTIST PROMOTIONAL PLATFORM 13
RADIO CAMPAIGN
TARGETED PLAYS
Grooveshark Radio Campaigns enable artists to rapidly grow their audience by
targeting fans of in-demand similar artists with their own selected works. The
campaign intelligently recommends the selected songs in Grooveshark Radio until the
fixed number of spins run out. From the first play to the last, artists can track their
growth with the analytic data we collect and unravel.
✓ Targeted exposure
✓ Listener data and feedback
✓ External platform support
Click below to learn more!
© Copyright Escape Media Group

14. ARTIST PROMOTIONAL PLATFORM 14
FEEDBACK
ANALYTICS
Our analytics provide an in-depth
look at demographic, geographic,
and psychographic information on
your listeners. We analyze listening
habits, favoriting trends, library and
playlist additions, social
interactions, and overall retention
to help you understand who exactly
your listeners are and how exactly
you can reach them.
✓ Geo consumption
✓ Fan analysis
✓ Trend tracking
Data collected from Grooveshark Analytics Platform

15. ARTIST PROMOTIONAL PLATFORM 15
FEEDBACK
COMMENTS
When an artist’s music is being promoted with a Grooveshark campaign, users are prompted to leave feedback
via an interactive dialog box that pops up during song play. Listeners can speak their minds and deliver
valuable feedback to help guide single selection, route tour dates, and give artists the stats to back up their
strategic decisions.
“I absolutely love this song! I’m really glad to see
“PLEASE come play a show here!!!”
you embracing a new kind of sound!”
M/28 F/21,
Alberta, CA Rotterdam, Netherlands
“This song is amazing!
Definitely my favorite song on the album.”
M/26
Alpharetta, GA

16. ARTIST PROMOTIONAL PLATFORM 16
GROOVESHARK ARTISTS
Click Here to Get Started
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