This document summarizes a presentation by the Gers Chamber of Commerce and Industry on rural development in the Midi-Pyrenees region of France. The CCI represents local companies, especially small and medium enterprises, and supports their development projects. It also works with regional and local authorities on economic development initiatives. Some key issues facing rural areas in Midi-Pyrenees are an aging population, lack of infrastructure in some places, and young people migrating to cities. Existing policies aim to address these challenges and modernize agriculture. The CCI is involved in EU projects and hopes to transfer good practices from other regions, such as promoting local brands, through its work in the GRISI PLUS project.