Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Consumer Knowledge Centre


Published on

Datamonitor Consumer Knowledge Centre is a premium online platform to reduce risk and secure success in new ventures.
Understand Consumer behaviour, find new clients,track and benchmark competitors.
Identify and check opportunities for existing and new markets.
Generate ideas for Product Development, develop products to stand out from the crowd.
For more information contact me directly or your account manager

Published in: Business
  • Login to see the comments

Consumer Knowledge Centre

  1. 1. Datamonitor Knowledge Center Consumer Packaged Goods
  2. 2. A value proposition to synchronize the way you work Strategy & Planning Consumer & Market Insight Sales & Marketing NPD & Innovation
  3. 3. Strategy & Planning <ul><li>Strategic appraisals including partner and/or acquisition opportunities </li></ul><ul><li>Quickly assess new or non core categories </li></ul><ul><li>Create initial market entry strategies and identify market growth potential </li></ul><ul><li>Develop complex market sizing </li></ul><ul><li>Enhance your market positioning & concept development efforts </li></ul><ul><li>Forecast sector and category evolutions </li></ul><ul><li>Interpret trends quickly with graphical functionality </li></ul>BENEFITS
  4. 4. Consumer & Market Insight <ul><li>Improve penetration by understanding needs states driving location and occasion consumption </li></ul><ul><li>Build appropriate local, regional and global strategies </li></ul><ul><li>Design creative and effective marketing communications </li></ul><ul><li>Uncover white space opportunities across geographies, categories, channels and markets </li></ul><ul><li>Identify new consumer segments, occasions, locations and need states to target </li></ul><ul><li>Save time rationalising disparate sources with cross comparable definitions and regional/global views </li></ul><ul><li>Make faster and easier targeting-related (‘size of the prize’) ROI calculations </li></ul>BENEFITS
  5. 5. <ul><li>Identify new opportunities and new markets </li></ul><ul><li>Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments </li></ul><ul><li>Map competitive landscapes globally </li></ul><ul><li>Understand consumer trends to support sales activities </li></ul><ul><li>Retain and increase shelf space/gain new shelf space for launches </li></ul><ul><li>Refine marketing strategy through best practice case studies </li></ul><ul><li>Understand competitive threats to market share/brand </li></ul>Sales & Marketing BENEFITS
  6. 6. <ul><li>Stimulate ideation </li></ul><ul><li>Invigorate established brands </li></ul><ul><li>Better understand buying choices, spending patterns and need states driving consumption behaviors </li></ul><ul><li>Calculate the size of the prize in new markets </li></ul><ul><li>Reduce risk for new product launches and increase the chance of success </li></ul><ul><li>Speed up route to market and increase competitive advantage by gaining first mover advantage </li></ul><ul><li>Understand cultural barriers to success </li></ul>NPD & Innovation BENEFITS
  7. 7. In the ever-changing consumer landscape identify the prevalent trends and drive new product development, innovation and brand loyalty in your category. Going beyond mere opinions to offer substantive fact-based insights. <ul><li>Primary research via panels of 13 million+ consumers worldwide </li></ul><ul><li>Occasion & location data </li></ul><ul><li>Need states analysis </li></ul><ul><li>20 Countries in detail </li></ul><ul><li>60+ Insight studies per year </li></ul><ul><li>70+ Case studies per year </li></ul>CONSUMER INSIGHT
  8. 8. Track product launches, identify innovations and monitor competitor or client NPD strategy. <ul><li>Detailed ingredient, nutritional and packaging data </li></ul><ul><li>High-Res images </li></ul><ul><li>Superior analytical, graphical and charting functionality </li></ul><ul><li>Identify true ‘new to the world’ innovation </li></ul><ul><li>28 years of coverage </li></ul><ul><li>1,000 new products added every day </li></ul><ul><li>90+ countries </li></ul>PRODUCT INSIGHT ANALYSIS TOOLS
  9. 9. Understand the performance of your product category across 62 markets and ensure confident decision making. <ul><li>Value/volume data, 2000 – 2014 </li></ul><ul><li>Company & brand shares, channel data </li></ul><ul><li>Consumption & usage data </li></ul><ul><li>Audited methodology provides transparency and traceability </li></ul><ul><li>62 countries, cross comparable definitions </li></ul><ul><li>200+ product categories </li></ul>INDUSTRY COVERAGE MARKET INSIGHT
  10. 10. Measure performance and maximize best practice. <ul><li>Company & brand share </li></ul><ul><li>Product launch data </li></ul><ul><li>SWOT analysis </li></ul><ul><li>Daily updated financial deal tracking </li></ul><ul><li>News & analyst opinion </li></ul><ul><li>30,000 company profiles </li></ul>COMPANY INSIGHT
  11. 11. Instantaneously understand and contextualize socio-economic and demographic data to support your strategic planning process. COUNTRY INSIGHT
  12. 12. APPENDICES
  13. 13. Appendix – Methodology overview <ul><li>We have access to over 50,000 secondary research sources including: </li></ul><ul><li>Broker reports from leading investment bankers and brokerage houses </li></ul><ul><li>Reciprocal arrangements with trade associations </li></ul><ul><li>Company financials, press releases and investor relations </li></ul><ul><li>Local trade press, national and global media </li></ul><ul><li>Specialist information providers and paid databases </li></ul><ul><li>Government and National Statistical sites </li></ul>Secondary research <ul><li>Our consumer panel access totals over 13 million consumers: </li></ul><ul><li>We have conducted close to 100,000 consumer surveys in the last year </li></ul><ul><li>Includes qualitative and quantitative surveys </li></ul><ul><li>Conducted to support consumer insight and market insight programmes </li></ul><ul><li>Augmented by additional mixed mode research including focus groups, consumer diaries and store exit interviews </li></ul>Consumer Surveys <ul><li>We conduct thousands of interviews with leading industry executives each year: </li></ul><ul><li>Primarily focussed on supporting our global market insight programme </li></ul><ul><li>Includes interviews with recognized experts to test various internally held hypotheses prior to publication </li></ul><ul><li>Detailed industry feedback used to help direct our research and analysis </li></ul>Industry Interviews <ul><li>Regular program of store audits help build virtual retail shelf map </li></ul><ul><li>Ongoing program conducted on a rotational basis across categories, countries and formats that we cover </li></ul><ul><li>Multiple stores covered per format to qualify product mix e.g. supermarkets, hypermarkets, department stores, convenience stores and traditional grocers </li></ul><ul><li>Results support brand coverage and penetration analysis </li></ul>Channel audits <ul><li>Our extensive field network is used for detailed store auditing and product retrieval: </li></ul><ul><li>We have hundreds of field researchers across over 80 countries </li></ul><ul><li>The field network conduct multiple store checks per country to assess brand portfolios and shelf space allocation in support of our market insight programme </li></ul><ul><li>In addition the field network purchases close to 1,000 products every working day to feed our product insight programme </li></ul>Field agent network
  14. 14. Appendix – Consumer Insight deliverables <ul><li>Our global knowledge bank includes: </li></ul><ul><li>Need states analysis </li></ul><ul><li>Occasion & location data </li></ul><ul><li>20 countries in detail* </li></ul><ul><li>60 global insight studies per annum </li></ul><ul><li>20 specific insight studies on Brazil, India and China per annum </li></ul><ul><li>70 case studies per annum </li></ul><ul><li>Consumption & usage data across 62 countries </li></ul><ul><li>* UK, France, Germany, Italy, Spain, Netherlands, Sweden, USA, Canada, Brazil, Russia, India, China, Australia, Japan, South Korea, Singapore, Saudi Arabia, United Arab Emirates, South Africa </li></ul>Our New Consumer Insight is unrivalled in the marketplace, going beyond mere opinions to offer substantive fact-based insights. It is based on primary research via panels totalling over 13 million consumers worldwide. GROWTH MARKETS CONSUMER INSIGHT BEST PRACTICE CASE STUDIES GLOBAL & LOCAL CONSUMER TRENDS
  15. 15. <ul><li>Daily updated with c. 20,000 new SKUs every month </li></ul><ul><li>Analytical tools offer detailed charting and graphing </li></ul><ul><li>High-resolution images of front and back of pack </li></ul><ul><li>Unique innovation ratings allow you to qualify innovation (‘new to the world’). Innovation is tracked in six categories: </li></ul><ul><ul><li>Formulation </li></ul></ul><ul><ul><li>Merchandising </li></ul></ul><ul><ul><li>New market </li></ul></ul><ul><ul><li>Packaging benefit </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><li>Product reports provide a qualitative description plus: </li></ul><ul><ul><li>Address/contact information </li></ul></ul><ul><ul><li>Brand & product name </li></ul></ul><ul><ul><li>Category (& industry) </li></ul></ul><ul><ul><li>Corporate affiliate </li></ul></ul><ul><ul><li>Country &/or region </li></ul></ul><ul><ul><li>Distributor </li></ul></ul><ul><ul><li>EAN/UPC codes </li></ul></ul><ul><ul><li>Flavor/fragrance </li></ul></ul><ul><ul><li>Ingredients </li></ul></ul><ul><ul><li>Manufacturer </li></ul></ul><ul><ul><li>Nutritional information </li></ul></ul><ul><ul><li>Packaging materials </li></ul></ul><ul><ul><li>Packaging size </li></ul></ul><ul><ul><li>Packaging types </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Product format </li></ul></ul><ul><ul><li>Shelving types (where appropriate) </li></ul></ul><ul><ul><li>Varieties </li></ul></ul>Appendix – Product Insight deliverables Global new product launch information covers: <ul><li>Product claims and tags: </li></ul><ul><ul><li>Product description </li></ul></ul><ul><ul><li>Branding types </li></ul></ul><ul><ul><li>Consumer group targets </li></ul></ul><ul><ul><li>Ethical claims </li></ul></ul><ul><ul><li>Health claims </li></ul></ul><ul><ul><li>Ingredients highlighted </li></ul></ul><ul><ul><li>Packaging claims </li></ul></ul><ul><ul><li>Portion size claims </li></ul></ul><ul><ul><li>Private label </li></ul></ul><ul><ul><li>Quality claims </li></ul></ul>Food & Drink Health & Beauty Tobacco & miscellaneous Pet care Household products
  16. 16. Appendix – Market Insight deliverables Over 200 product categories and more than 500 product segments across 10 distribution channels in 62 countries (equates to c.94% of global GDP in PPP terms). Our coverage is consistent with cross-comparable definitions globally. <ul><li>Manufacturer shares (% rsp value and absolute value equivalent) </li></ul><ul><li>Brand shares (% rsp value and absolute value equivalent) </li></ul>Market share analysis 2002 - 2009 For all product markets, categories, segments and sub-segments in the database, data is provided per country, by region and globally, as specified above. Data coverage <ul><li>Value sales performance at retail selling prices in US$, €Euro and local currency </li></ul><ul><li>Volume sales performance (in relevant units as appropriate) </li></ul><ul><li>Per capita expenditure </li></ul><ul><li>Historic growth rates - select any year range to display year on year growth and CAGRs </li></ul>Historic sales trends 1999 - 2009 <ul><li>Value sales performance at retail selling prices in US$, €Euro and local currency </li></ul><ul><li>Volume sales performance (in relevant units as appropriate) </li></ul><ul><li>Per capita expenditure </li></ul><ul><li>Forecast growth rates - select any year range to display year on year growth and CAGRs </li></ul>Forecast sales trends 2009 – 2014 <ul><li>100% retail distribution channel coverage </li></ul><ul><li>Regional and globally aggregated analysis </li></ul><ul><li>Analysis of sales per retail channel in percentage terms and absolute value equivalent </li></ul>Retail distribution channel analysis 2002 – 2009
  17. 17. Appendix – Company Insight deliverables <ul><li>Major products and services produced by the company </li></ul><ul><li>Company & brand share </li></ul><ul><li>Market and product information by company </li></ul><ul><li>Data archive containing nearly 25 years of company product launch information </li></ul><ul><li>SWOT analysis </li></ul>Products & Services The Financial Deals Database is a comprehensive source of global information on mergers and acquisitions, private equity backed buyouts, venture capital investments, IPOs and private placements. Daily updated financial deal tracking <ul><li>Competitors & partners </li></ul><ul><li>Strategy </li></ul><ul><li>SWOT </li></ul><ul><li>Value chain </li></ul>Strategy <ul><li>Company financials for 140 leading consumer companies provide detailed 5-year financial information on the largest companies in a particular segment. </li></ul>Company Financials <ul><li>Company overview </li></ul><ul><li>Key facts </li></ul><ul><li>Business description </li></ul><ul><li>Corporate history </li></ul><ul><li>Locations </li></ul>Company Structure
  18. 18. Historical and forecast macro-economic, socio-economic and demographic data for 213 countries and 46 Political & Geographic groupings worldwide. 106 country profiles with PEST / PESTLE analysis Appendix – Country Insight deliverables <ul><li>Agriculture </li></ul><ul><li>Automotive </li></ul><ul><li>Business Environment </li></ul><ul><li>Commodities </li></ul><ul><li>Consumer </li></ul><ul><li>Demographics </li></ul><ul><li>Economy </li></ul><ul><li>Educational </li></ul><ul><li>Energy & Utilities </li></ul><ul><li>Environment </li></ul><ul><li>Financial Services </li></ul><ul><li>Healthcare </li></ul><ul><li>Labour Force & Employment </li></ul><ul><li>Law & Order </li></ul><ul><li>Media </li></ul><ul><li>Political </li></ul><ul><li>Retail </li></ul><ul><li>Technology & Communications </li></ul><ul><li>Transportation & Logistics </li></ul>Indicators
  19. 19. Appendix – Our clients Delivering value to brand leaders. A small sample… We use Datamonitor when and where retail or consumer panel data is not available. These projects are typically either non-category related or are targeting adjacent categories I've also used Datamonitor's new product database to analyse competitors' long term NPD strategy Datamonitor for me is a first point of call, when wanting to get some external stimulus, understand new categories, new benefits and new geographies I have used Datamonitor for information related to the projects we are working on regarding behavior change…Global Consumer Trends [attitudes & behaviours] in heart health have been helpful in informing [our strategy around] consumer attitudes and trends in this area I frequently refer to your Global Consumer Trend insights when framing up the consumer side of strategic planning and brand development. Recently one of our brands was evaluating the potential of entering a new category. It was great to not only be able to pull category market and consumer usage information but to also look at recent innovation trends within the category Quarterly tracking [of] beverages innovations around the world to inspire us
  20. 20. Local research team Regional analysis team Key Appendix – Research resources North America regional team Europe regional team Indian and Asia regional team Asia Pacific regional team China and Far East regional team South America regional team MENA regional team
  21. 21. R&A Director The R&A Director is responsible for all aspects of content production and research resource management worldwide. Regional analysis teams The regional analysis teams are responsible for co-ordinating the research and for taking qual and quant research, contextualising it and deriving any numbers and forecasts. The regional teams are based in all our regional offices. Analysts have an in-depth knowledge of their respective geographical areas. Local research teams Local research teams form part of Datamonitor’s fieldwork network and are responsible for undertaking on the ground research in terms of auditing and interviews and also for providing any qualitative feedback and information that is useful for modelling and analysis. They report into the relevant regional team. Administrative support Administrative support functions, such as Datamonitor’s primary fieldwork office in India and the store audit support function will help the project director coordinate our global resources. UK (London & Manchester), Australia (Sydney), India (Hyderabad), Brazil (Sao Paolo), USA (Chicago), UAE (Dubai), China (Beijing & Shanghai) Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, UK, Israel, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Mexico, Algeria, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia and Montenegro, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, UAE, Uruguay, USA, Venezuela, Vietnam, Sweden and more… London, India and Manchester based London based Function Responsibilities Geographical scope Appendix – Research resources
  22. 22. Datamonitor is a world-leading provider of global business information, delivering independent insight, data, analysis, and opinion. Datamonitor has been awarded business Superbrand status Datamonitor employs 1,500 people including 750 analysts and specialist researchers Datamonitor has a turnover in excess of $200m and is part of the Informa Group Datamonitor has offices in London, Paris, New York, Chicago, Boston, San Francisco, Dubai, Tokyo, Hong Kong, Beijing, Hyderabad, Sydney, Melbourne and more… Appendix – About us  € € We help over 6,000 of the world’s largest companies to turn insight into inspiration and foresight into advantage worldwide. € € € € € €
  23. 23. Service Level Agreement
  24. 24. Our contact details Queries regarding this presentation should be addressed to: Contact Radmila Blazeska Email [email_address] Telephone +44 20 7551 9585 Fax +44 20 7551 9347 Address 119 Farringdon Road,EC1R 3DA, London, United Kingdom