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Growth Hacks: Como viralizar e crescer seu produto ou startup
This document discusses growth hacking strategies for growing products and startups. It defines growth hacking as using empirical and scalable methods focused on growth through a hybrid of marketing and development. Popular growth hacks discussed include viral loops to encourage users to invite others, lead nurturing to build relationships with prospective customers, and gamification to engage users through game mechanics and competition. Real-world examples are provided and the importance of building a great product that customers will recommend through word-of-mouth is emphasized.
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Growth Hacks: Como viralizar e crescer seu produto ou startup
- 1. Growth Hacks: Comoviralizar e crescer seu produto ou startup José Papo Amazon Evangelist @josepapo
- 2. Growth Hacking “Self-perpetuating marketingmachine” Crescimento baseado em pull e não push. Atração de clientes direcionada pelo próprio produto e inspirada por dados. http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
- 3. Growth Hacker Aquele quetem como foco e paixão o crescimento, através de métodos empíricos e escaláveis. Um híbrido de marketer e developer http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
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- 5. "The right wayto make a product is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting and advertising it. If you build a great product or service, customers will tell each other" http://www.siliconvalleywatcher.com/mt/archives/2010/07/jeff_bezos_put.php
- 6. "Our whole philosophybecame ‘let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth’ and that became the whole business model" http://blog.kissmetrics.com/zappos-art-of-culture/
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- 11. Growth Hack Popular1: Viral Loop …
- 12. “The steps auser goes through between entering the site to inviting the next set of users” – Andrew Chen http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/
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- 14. 6 princípios do“Contágio” • Social Currency • Triggers • Emotion • Public • Practical Value • Stories
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- 16. Growth Hack Popular2: Lead Nurturing …
- 17. “Lead nurturing isthe process of building a relationship by conducting an informative dialog that helps qualified prospects who are not yet ready to buy” – Jon Miller http://blog.marketo.com/blog/2006/12/7_lead_nurturin.html
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- 19. Growth Hack Popular3: Gamification …
- 20. “Gamification is theuse of game thinking and game mechanics in a non-game context to engage users and solve problems” http://dl.acm.org/citation.cfm?id=2181037.2181040
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- 22. Growth Hacking naprática: Exemplos de mercado
- 42. SaaS para GrowthHackers
- 43. PS: Momento Referral (OuJabá Para os Outros !)
- 51. Gostou dos GrowthHacks? Viralize esses slides !!! slideshare.net/jpapo/grhacksbrasil
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