Project for the Technology Entrepreneurship Venture Lab 2012 By the Tokyo Team Codename: Greybook

1. Greybook!
Social Network for seniors
Julie Chua,
Yoshio Matsunaga,
Jordi Polo,
Simon Stuart,
Topan Setiadipura

2. Current social networks tend to focus on young
people.
But senior people have different needs.

3. We propose a social network to fulfill the specific
needs of seniors

4. The world population is growing older and more
computer savvy, the target population will only
grow in the future.

5. What's the problem?

6. Social networks are overwhelming
Marked in red: spots for input or interaction.
Marked in blue: diverse sources of information

7. What's the solution?

8. Enter Greybook

9. Greybook is understandable
Tailored for senior citizens.
Focus on usability and accessibility

10. Our strategy

11. Greybook: target and positioning
It will have only the esencial functionality
Optimized interface for seniors
Updates are not very frequent, and new data is
marked properly
Build with HTML5 to be enjoyable both in PC
and mobile platforms.

12. Greybook: The UX
Greybook has a task based interface,
specialized interfaces with minimum clutter will
be created for the following tasks:
Seeing public updates of my friends.
Managing my photos and videos, as well as seeing
my friends photos and videos
Finding friends and groups
Messaging my friends

13. Sales, marketing, support
Marketing campaigns on various medias used
by elders (magazines, free paper distributed to
nursing homes and hospitals, radio, etc.)
Work with partners to bring Greybook to their
hardware or software products
Browser integrated face-to-face customer
support to provide comfort

14. Cost Structure and Revenue
Steams
Cost Structure
Fixed costs:
Employee Salary
Rent
Variable Costs:
Server costs
Marketing costs
Revenue Steams
- Advertisement
- Affiliate sales income

15. Schedule part 1: PC
Step 1 First development
Develop minimal PC site (FF, Chrome, IE) in English
Step 2 Marketing
2.1 Begin marketing via web, paper and nursing
homes
2.2 Begin PR with famous blogs
Step 3 Internacionalization

16. Schedule part 2: mobile
Step 4: Mobile web development (starts after
100K PC users worldwide)
Develop smartphone web for major systems.
Step 4.1
Contact Amazon to discuss integration into
Kindle platform and form an affiliate
partnership

17. Thanks for watching